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20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success. We’re not saying there’s one right way to design your next PowerPoint presentation, but we are saying there are some designs that make more sense than others.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

In this blog post, you’ll learn how to create an awesome PowerPoint deck and then see real presentations that nail it in exactly their own way.

What makes a good PowerPoint presentation?

A great PowerPoint presentation gets the point across succinctly while using a design that builds upon the point, and doesn’t detract from it. The following aspects make for a great PowerPoint presentation:

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the design you worked so hard on — and from your content, too.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. That said, you don’t have to eliminate them all. You can use them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

It’s worth reviewing color theory when creating your next PowerPoint presentation. A cohesive color palette uses complementary and analogous colors to draw the audience’s attention, emphasize certain aspects, and deemphasize bits of information that the audience might not need at a certain point in time.

Slide design ideas example: Cohesive color palette, Planetly

3. Contextualized Visuals

An image does speak more than words. And it’s been proven that the human brain is wired to process visuals much faster than words. Take advantage of that by including graphs, photos, and illustrations that can help you build upon your point while keeping your audience’s interest.

Slide design ideas example: Contextualized visuals, Freshworks

Make sure you contextualize those visuals by explaining verbally why that image is there. Otherwise, it’ll be distracting to the audience and may potentially cause more questions than answers.

PowerPoint Design Ideas

It’s impossible for us to tell you which design ideas you should go after in your next PowerPoint, because, well, we don’t know what the goal of your presentation is. Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you’re presenting. This can help you keep up with the latest trends in presentation design.

In PowerPoint 2016 and later, PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you’ll see the following choices:

PowerPoint Design Ideas option in the top bar

Click the “Design Ideas” option under this Design tab, as shown in the screenshot above. This icon will reveal a vertical list of interesting slide layouts based on what your slides already have on them.

Don’t have any content on your slides yet? You can easily shuffle this vertical list of slide design ideas by clicking various themes inside the color carousel to the far left of the Design Ideas icon, as shown below:

PowerPoints theme inside the Design panel

As you browse and choose from the themes shown above, the Design Ideas pane to the right will interpret them and come up with layouts. Below, we’ve included some of our favorite ones.

Atlas (Theme)

Covering a more creative subject for a younger or more energetic audience? On behalf of PowerPoint, might we suggest the cover slide design below? Its vibrant red color blocks and fun lines will appeal to your audience.

PowerPoint presentation design idea: Atlas theme

PowerPoint Ideas for This Theme:

  • Use this simple theme to focus on key elements of your presentation.
  • Customize the colors to match your brand or try contrasting colors for text and background for readability and visual appeal.

Madison (Theme)

This design doesn’t have the intensity of the first slide on this list. But it has a simple structure that can make any PowerPoint presentation a good slideshow.

PowerPoint presentation design idea: Madison theme

PowerPoint Ideas for This Theme:

  • Add unique and on-brand fonts, textures, and borders to this theme for classic and cool presentations.
  • Add an image collage or textured photograph to create distinct and consistent PowerPoints for your brand.

Parcel (Theme)

Parcel offers a variety of slide layouts with geometric shapes. Add these shapes to your slides to create interesting visual elements. Use them for backgrounds, content, or decoration, and experiment with different shapes, sizes, and layouts.

PowerPoint presentation design idea: Parcel theme

PowerPoint Ideas for This Theme:

  • Add a color-blocked background for a fun but relaxing tone for your audience, or use color blocks to highlight sections of text.
  • Experiment with this PowerPoint theme’s contemporary fonts for cool slides that feel professional.
  • Add a chart or graph to visualize data in your presentation.

Crop (Theme)

This PowerPoint design idea uses graphic elements such as lines and bars to give structure, contrast, and modern flair to your slides.

PowerPoint presentation design idea: Crop theme

PowerPoint Ideas for This Theme:

  • Make the most of this theme with high-quality images. Simple compositions with lots of negative space or bold focal points can help your slide’s design pop.
  • Use this theme’s grid layout to create clean, organized layouts, even if design isn’t your strength.

Badge (Theme)

We’re particularly fond of this PowerPoint design style. By using lines and contrasting elements — like a burst, as shown below — you add depth to your slides. This can help your content capture and hold your audience’s attention more easily.

PowerPoint presentation design idea: Badge theme

PowerPoint Ideas for This Theme:

  • Add badges to highlight key points and sections, or to showcase achievements.
  • Add original illustrations to your presentation’s design. You might think you need to use professional illustrations for this. But adding quick doodles or sketches to this theme can help you create authentic and creative PowerPoint presentations.

If you’re not fond of the built-in PowerPoint design themes, you can always download a free PowerPoint template and input your content onto pre-made slide styles.

Let’s take a look at the best ones you can download below.

Creative PowerPoint (Template)

This presentation template uses bright colors and plenty of white space to convey a modern but fun design. Organic shapes and geometric lines and patterns add an extra visual element to the slides, achieving depth and personality. Get it here.

Creative PowerPoint Template

Download These Templates for Free

Design Ideas for This Template:

  • Create custom graphics or textures and layer them on top of this template’s image layers to create beautiful slides for your brand. Be sure to use consistent styles and colors for a cohesive design.
  • Get inspired by the clear visual hierarchy of this template as you customize it. Use font sizes, color, and graphics to highlight each section. This can help you make sure that important information stands out from supporting details.

Professional Style PowerPoint (Template)

These PowerPoint slides use more neutral colors and fonts to create a calm and elegant vibe. It also highlights quality images to communicate key points. Get it here.

Professional Style PowerPoint Template

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Design Ideas for This Template:

  • This template works best with subtle pastels and muted colors. Try non-traditional color combos, like peach and mint green, for a unique PowerPoint presentation.
  • Images and data visualizations will stand out in this template, so make sure you have excellent photos and illustrations to showcase.

Data PowerPoint (Template)

This template uses a rounded font to draw sharp contrast with the lines and graphs that will populate the presentation. If you want to offer engaging visuals with number-crunching content, the slide design ideas in this template are a great choice. Get it here.

Data PowerPoint Template

Download These Templates for Free

Design Ideas for This Template:

  • Try an on-brand duotone color scheme or use a dark background with this template to give your slides a simple but trendy look.
  • Use the built-in icon library or import custom icons into your slides. You can use icons to represent important topics or concepts for easier skimming. This visual feature can also make your slides more exciting.

Simple PowerPoint (Template)

By pairing vibrant colors with pale ones, this PowerPoint gives an understated feel, which can draw attention to the content while still being visually engaging. Get it here.

Simple PowerPoint Template

Download These Templates for Free

Design Ideas for This Template:

  • Combine multiple images with vertical or horizontal formatting in this template for dynamic and beautiful slides.
  • Play with contrasting typography styles. Try combining a bold heading font with a simple body font. This can help you draw attention to important information and make your PowerPoint design easy to read.

Want some inspo as you create your next presentation? Look no further — whether you’re projecting your slides in person or sharing them online, these slides will help you impress your audience.

And to make your search even easier, we’ve added gorgeous templates for the most popular business needs below. Keep reading to find the best Microsoft PowerPoint template for your next presentation.

Business Presentation Slides

Business presentations can be intense. This set of PowerPoint slides could include a wide range of important information such as:

  • Company history
  • Mission and vision
  • Business goals
  • Market analysis
  • Competitive landscape
  • Growth strategies

So, business presentations can be overwhelming for an audience to consume. This makes great presentation design essential.

Best PowerPoint presentation examples: Business Presentation Template

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The Modern PowerPoint Template featured here is sleek and modern. But it’s also fun and appealing, with a streamlined design that leaves a lasting impression.

Pro tip: Use headers to communicate top priorities in your business presentation. Then, use body copy and images to add details that will support and enhance your PowerPoint.

Business Plan Template

A well-crafted business plan is vital to any business, whether it’s a startup, scale-up, or established company. A business plan can be just as complex as a business presentation, but it also needs to entice investors and partners.

Best PowerPoint presentation examples: Business Plan Template

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This Retro PowerPoint Template is fun, interesting, and unique. It also has easy-to-read text and plenty of space for useful images and charts. This makes it an ideal template for business presentations.

Company Profile Template

Like your business plan, your company profile is key to developing your business. But your company profile is more than a peek at your biz plan. It’s a chance to highlight your team, culture and values, major clients, and your company history.

Best PowerPoint presentation examples: Company Profile Template

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When done right, this presentation can show your competitive advantage and build trust for your brand. This means that your presentation slides need to be just right. Download the company profile template featured above and five more great company profile templates today.

Marketing Plan Template

The right marketing plan presentation can decide whether your team will have the budget and resources it needs to meet your goals. That’s why marketing plans need great presentation design.

After using a marketing plan template to write out your completed plan, use an eye-catching presentation template to share your ideas.

Best PowerPoint presentation examples: Marketing Plan Template

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This Typographic PowerPoint Template will make it easy to use custom graphics and typography that will make your brand presentation shine.

Pro tip: Use different charts and graphs to highlight the data you used while making marketing plan decisions. This will reinforce the logic of your ideas while adding more visual interest.

Project Status Report Template

Project status reports keep stakeholders informed about project milestones, timelines, risks, and budget. Try this template to add transparency, manage expectations, and stay proactive with your project presentations.

Best PowerPoint presentation examples: Project Status Report Template

Annual Report Template

Annual reports offer a company’s performance summary, achievements, finances, and more. This means that an organized layout is essential to showcase growth and wins for the year. This presentation needs to be well-designed so that it inspires the trust and confidence of employees, shareholders, and members of the community.

Best PowerPoint presentation examples: Annual Report Template

Try this annual report template if you want to create a PDF or this template for PowerPoint.

Pro tip: Choose the right presentation software for your presentation. While most presentation design is created in PowerPoint or Keynote, sometimes it’s a good idea to try out new tools.

Product Launch Template

Product launch is an exciting time at any company. A great PowerPoint presentation for product release will include:

  • Product features
  • Benefits
  • Target audience
  • Pricing
  • Marketing strategy
  • Launch timeline

Besides generating excitement, this deck keeps stakeholders consistent and connected. It’s central to driving customer interest, engagement, and sales.

Best PowerPoint presentation examples: Product Launch Template

Download These Templates for Free

The Doodle Template is a great choice for product launch presentations with its range of slide features. It has lots of space for product images, as well as icons to represent stakeholders, teams, or product features.

Pro tip: Use the bright and cheery graphics in this template as is or replace them with sketches from your product creation process for a customized touch.

Visual Brand Identity Template

Consistency and visual appeal are crucial elements of building a strong brand identity. Using a PowerPoint presentation template can help you clearly communicate the details that make your company’s brand, logo, typography, colors, imagery, and design one of a kind.

Best PowerPoint presentation examples: Visual Brand Identity Template

Start with this brand building guide to make sure you’ve nailed down the most important elements of your brand identity. Then, use one of these templates from Canva to develop your brand identity presentation.

Infographic Template

Infographics are a powerful way to present complex information or data in a visual way. Different types of information lend themselves to different presentation styles.

Best PowerPoint presentation examples: Infographic Template

You can add these free PowerPoint templates for infographics to a larger slide presentation or use this format to create an infographic for other channels.

Pro tip: Add an infographic to a business or data presentation to add data insights and storytelling to your presentation slides. This will help make your PowerPoint presentation more memorable.

Financial Report Template

Concise financial reporting helps businesses review their financial performance for better decision-making. This presentation often includes confidential data such as revenue, profit, and cash flow.

Best PowerPoint presentation examples: Financial Report Template

Download These Templates for Free

The Abstract PowerPoint Template has slide designs for data comparison, quotes, and analysis. Its clean and simple design will make your financial report presentations look cool and professional.

Industry Trends Template

To stay ahead of the competition, you need the latest industry insights. And to keep that data engaging, you need great presentation design for trends. Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior.

Best PowerPoint presentation examples: Industry Trends Template

Download These Templates for Free

This 3D Gradient PowerPoint Template combines bold colors with fun shapes. It’s the perfect vehicle to highlight bright images, icons, and data on the latest trends.

Pro tip: New information can be tough to consume, so it’s best to keep your copy short and easy to understand. Use images that tell a story to make the most of every section of your presentation.

Good Examples of PowerPoint Presentation Design

To see some examples of the best PowerPoint presentation designs, check out the following decks.

1. “The Search for Meaning in B2B Marketing,” Velocity Partners

We’ve said it once, and we’ll say it again: We love this presentation from Velocity Partner’s Co-Founder Doug Kessler. Not only is the content remarkable, but the design is also quite clever. While each slide employs the same background visual, the copy in the notebook unfolds brilliantly through a series of colorful doodles and bold text. This gives the presentation a personal feel, which aligns with the self-reflective nature of the concept.

2. “You Don’t Suck at PowerPoint,” Jesse Desjardins

If the contrast used throughout this PowerPoint presentation design were a human, we’d marry it. This skillful presentation from Jesse Desjardins employs the perfect color palette: balancing black and white photos with pops of fluorescent pink, yellow, and blue. The cheeky vintage photos work to reinforce the copy on each slide, making the presentation both interesting and visually appealing.

3. “Accelerating Innovation in Energy,” Accenture

Balancing visual backgrounds with text isn’t easy. More often than not, the text is formatted in a way that winds up getting lost in the image. This presentation from Accenture combated this issue by combining shapes and graphics to create contrast between the text and the background. Well done.

4. “Visual Design with Data,” Seth Familian

When you’re tasked with presenting a lot of information in a little bit of time, things can get sort of messy. To simplify this type of presentation, it’s a good idea to use a visual agenda like the one shown above. This index clearly signifies the start and finish of each section to make it easier for the viewer to follow along and keep track of the information. The presenter takes it further by including an additional agenda for each exercise, so that the audience knows what they’re supposed to do.

5. “How to Craft Your Company’s Storytelling Voice,” MarketingProfs

Do you love these hand-drawn illustrations or do you love these hand-drawn illustrations? I mean, c’mon, this is amazing. Certainly, it would have been easier to generate these designs online, but this approach highlights MarketingProf’s commitment to investing the time and thought it takes to create an out-of-the-box piece of content. And as a result, this presentation stands out in the best way possible.

6. “Blitzscaling: Book Trailer,” Reid Hoffman

If you’re going to go the minimalistic route, take note of this PowerPoint presentation example from Reid Hoffman. This clean design adheres to a simple, consistent color scheme with clean graphics peppered throughout to make the slides more visually interesting. Overall there are no frills or unnecessary additions, which allows the informative content to take priority.

7. “Healthcare Napkins,” Dan Roam

This presentation dates back to 2009, but the design is still as good as ever. The colorful, quirky doodles help tell the story while also serving as an interesting way to illustrate data (see slides 20 and 21). For visual learners, this approach is much more inviting than a series of slides riddled with text-heavy bullet points.

8. “One Can Be Diverse: An Essay on Diversity,” With Company

This presentation employs both powerful images and modern typography to illustrate the point. While many of the slides contain long quotes, they are broken up in a way that makes them easily digestible. Not to mention all of the text is crisp, clean, and concise.

9. “10 Things Your Audience Hates About Your Presentation,” Stinson

his simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts. Also, the big, bold numbers help set the reader’s expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar’s 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out. This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it’s still easy for the viewer to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here’s another great example of data visualization in the wild. Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn’t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right? Aside from the fact that we love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go through the presentation (and aligns with the steps of content marketing, too).

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We’ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn’t enough contrast. Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges. The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn’t feel overwhelming. The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up. Once the presentation gets to the CSS section, it takes users slowly through the information so that they’re not overwhelmed.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived. This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we’ve grown used to seeing. By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you’re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience. Its clever combinations of fonts, together with consistent color across each slide, ensure you’re neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next. This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let’s be honest: These graphics are hard not to love. Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that’s both valuable and fun. We especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company’s logo first — a great move if your company is well known. He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep the audience’s attention and deepen your arguments.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself. Use the ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor’s note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Blog - Beautiful PowerPoint Presentation Template [List-Based]

Inside Podcasting’s Profitability Dilemma

Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way.

Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way.

The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting a lot of money into the medium. For example:

  • Spotify invested over $1 billion into podcasting, acquiring Anchor and Gimlet, and inking multimillion-dollar partnerships with public figures including the Obamas, Joe Rogan, and Meghan Markle.
  • Amazon purchased Wondery, incorporating content from the podcast network into the Amazon Music platform.

Though 60% of adults in the U.S. identify as podcast listeners, the industry hasn’t demonstrated the same growth trend for profitability. Over the past year, we’ve seen investments in the podcast industry scale back. Markers of this include:

  • Spotify’s string of layoffs shuttered Gimlet media and the podcasts it produced. The company has also ended its partnerships with Archwell and Higher Ground Productions.
  • NPR’s layoffs led to the cancellation of four major shows.
  • SiriusXM shutting down the once-popular podcast player Stitcher.

What happened? Podcasting has yet to find a sustainable path to profitability.

➝ Free Guide: How to Start a Podcast

Podcast listenership is growing — who’s footing the bill?

Unlike other types of media such as radio and print, podcast production and distribution are pretty democratized. When you open your podcasting app or check out Apple’s New and Noteworthy section, you’ll see shows produced by individuals recording in their basements right alongside big-budget shows by media conglomerates like The New York Times.

Though how these shows are produced and their budgets may vary, the final product is roughly the same: it’s content that audiences expect to receive for free, minus having to listen to ads.

Sure, some shows have been able to successfully monetize their podcasts through crowd-sourced platforms like Patreon, but it’s worth noting the average Patreon creator makes between $315 to $1575 per month, which barely covers the production cost of a high-quality podcast (especially if including video, which is becoming a necessity).

Essentially, the most important end-users of the product (listeners) aren’t the ones paying to keep it afloat — corporations and advertisers are, and the market is in a state of correction.

Have podcasts been a good investment for companies?

The U.S. economy has been teetering on the edge of a recession for the past year. Typically when that happens, marketing and advertising budgets are among the first to go for companies that want to curb spending. The podcast industry has seen this in real-time and has been in its own recession since late 2022.

While companies are continuing to spend on podcast advertising (to the tune of $2.25 billion in 2023) what is considered a “good ROI” is changing.

Podcast advertising (along with other creator-focused mediums) is no longer about awareness or top-of-funnel exposure. Instead, companies are looking to invest in shows that can demonstrate an ability to convert listeners into customers — and quickly.

It’s also worth noting that advertising isn’t the only way companies have invested in podcasting. Exclusive deals with creators and the production of branded shows were also on the rise during the recent podcast boom. From 2018 through 2022, many companies were in experimentation mode as podcasting shifted from an emerging channel to a core medium.

So what’s next?

Podcasting is far from over, but the industry is in a period of transition where companies and creators should evaluate where their time and resources are most valuable.

If companies want to continue investing in the production of their own shows or funding creator-led shows, the path to ROI will need to be clear, swift, and able to provide more value than a high follower count.

It also means aspiring podcasters shouldn’t expect to be next in line for a blockbuster deal like Alex Cooper’s $60 million Spotify payday. However, exploring independent podcasting to connect with niche audiences can be a valuable channel for creators and entrepreneurs who are looking to expand and connect with their audiences and customers.

The podcast industry is primed for its next disruptor to help the business side be as democratized as distribution.

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6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.

These website builder tools have been essential for me to publish content, either for my current employer or for my side projects. I’ve therefore been able to get well acquainted with their capabilities over time.

Learn More About HubSpot's CMS with Free Web Hosting

But if you’re new to the website builder game, you might be confused about where to start. What is the best choice if you don’t know how to code? Which one would give you the most bang for zero bucks? And which options include a good domain name, versus a garbled, messy subdomain?

I’m going to cover that and more, but first, let’s go over the basics.

If you’ve been considering building a website for some time, then you’re likely familiar with the options you have. The most common method is to buy a web hosting plan and a domain name, and then install your preferred CMS on your website, such as WordPress.org or Joomla.

The problem with that option is that when you install WordPress or Joomla out of the box, it comes with no handbook or content. When I’ve used this method before, I found that my website was literally like a blank page, which meant that unless I hired a developer or spent a lot of time building it, the end result would look quite unfinished and unprofessional.

When I was testing out free website builders such as CMS Hub or WordPress.com, I found that I was able to shorten my workflow considerably. The themes came with placeholder text and images, for instance, that made my website feel more complete than if I’d started with an out-of-the-box CMS.

How I Tested the Best Website Builders

When trying to find the best website builders for this post, I considered workflow to be the most important factor. Is it easy to set up a website from the start, or do you need extensive time and experience to do it?

Chances are, if you’re looking for a free website builder, you’d like the set up to be painless and seamless. For that reason, I chose tools that had:

  • The standard required features: placeholder content, blogging tools, SEO tools, and templates and themes
  • A fully free option with strong capabilities out of the box — no need to upgrade at every turn
  • A relatively easy workflow from signup to completion

With that, let’s go over the absolute best website builders I’ve used and tested before.

1. Best Free Website Builder for Growing Businesses: HubSpot Drag-and-Drop Website Builder

best free website builder: HubSpot

Get started with HubSpot’s free drag-and-drop builder!

I use HubSpot’s drag-and-drop website builder (inside CMS Hub) as a content marketer on the HubSpot blog team, and have used it for two of my side website projects.

Hands down, this is one of the best website builders available for free — not only because of the ease of signing up, but also because it includes built-in tools for a handful of other functions, such as marketing and sales.

The website creation process is so easy, anyone could do it — mainly because the setup dashboard includes an interactive checklist for you to build your site step-by-step. I loved this signup workflow when I was building a few side projects. It’s one of the best in terms of user- and beginner-friendliness.

best free website builder: HubSpot full checklist

Once you install a free theme, you can right away start customizing the site with your preferred colors and fonts. At the top of the page is a bar that shows you where you are on the setup workflow, which is supremely useful for skipping between tasks. Note that this is only active during the onboarding phase.

best free website-builder: husbpot task

After you’re finished, you’re taken right back to the user guide, where you can begin exploring HubSpot’s suite of tools for business. You also have the option of connecting a custom domain, which is free. All you have to do is buy the domain through a domain registrar such as GoDaddy, then go through the domain connection process.

This might be the most difficult part of signup due to the verification step. But you can always move forward with a free HubSpot domain name, which looks like this:

[randomly generated token].hs-sites.com

It’s not beautiful, and definitely my least favorite feature, so I’d recommend moving forward with a custom branded domain.

best free website builder: HubSpot checklist

Now, it’s time to edit our site. The website editing process is a little more compartmentalized than in other tools. Whereas others might right away take you to the page editor, HubSpot takes you to the entirety of its suite dashboard, allowing you to access its marketing, sales, and service tools in addition to its website tools (located under the “Marketing” menu).

To access it, simply go to Marketing > Website > Website Pages.

best free website builder: hubspot menu

Then, click Create. Something I loved here was the option to create either a website page or a landing page. This makes HubSpot a great fit if you’re using your site to drive leads in any capacity.

best free website builder: creating a new page in HubSpot

After you create your first page, the process is then easy and familiar. You can choose a template, but be sure to install a theme first (which is part of the setup workflow).

The free themes and templates are very good, and there are plenty of options in the HubSpot marketplace. That said, most themes are business-oriented; if you’d like to build an artsy or eclectic website, other website builders include more “fun” designs.

best free website builder: HubSpot themes

One thing I loved was that you can switch between themes and mix and match them. Other tools don’t allow you to use different themes on the same site, so if you’re concerned about limited design options, CMS Hub is a great choice.

Once you’ve chosen your template, you’re ready to begin editing. CMS Hub pulls in demo content so you can see what your page will look like when you’re finished. I can’t tell you the amount of times I’ve used a template on WordPress, only to get a fully blank page with the “Hello World!” heading. The demo content is a definite plus.

Finally, the drag-and-drop page builder is nothing to scoff at. The page builder works based on modules, which you drag onto the page. It then creates a live element you can edit directly, allowing you to see your changes in real time, as opposed to having to open a preview tab.

best free website builder: HubSpot page builder interface

Another thing I loved is that it’s easy enough to use for a beginner, but also gives developers the ability to create advanced custom modules and tinker with the site’s source code. For instance, in your settings, you can upload a custom CSS stylesheet.

best free website builder: HubSpot developer customization

Here’s the impressive part: For all of its simplicity and user-friendliness, HubSpot’s website builder is more than equipped to handle business-level demands, with marketing, sales, and service software already built-in. Most of those are free to use at the basic tier, allowing you to send an email a month, for example, and use HubSpot CRM without paying a single cent.

Of course, it comes with everything you need to build a website, including content management system (CMS) tools, themes and templates, security features, and a built-in content delivery network (CDN) to ensure pages load quickly. Overall, I can’t recommend this tool enough for any type of business that wants more than a basic website builder.

Core Features
Advantages
  • Includes web hosting
  • Personalization (thanks to HubSpot’s CRM)
  • Security
  • Responsive themes and templates
Disadvantages
  • The free version displays HubSpot’s branding
  • If you want to build custom modules and templates, you’ll need to learn HuBL, HubSpot’s templating language
Pricing

A limited free plan is available. The premium CMS plans with additional features start at $23 a month when billed annually.

Brands Using HubSpot

2. Best Free Website Builder for Beginners: WordPress.com

best free website builder: wordpress home page

I can’t count the number of WordPress.com sites I’ve built for fun. It’s easy to sign up, it’s free, and its included domain name is not as ugly (and more recognizable) than others on this list. “Brandname.wordpress.com” has a nice ring to it, right?

First, though, I’d like to point out that WordPress.com is different from WordPress.org. WordPress.com is a free, fully-hosted website-building service, whereas WordPress.org is a content management system you can install on your website.

If you’re looking for a simple free website builder, WordPress.com is the way to go. But if you have a little bit of website development knowledge and are willing to learn the ins and outs of WordPress hosting, WordPress.org is a great choice.

For this list, though, I recommend WordPress.com. Why? It’s an all-in-one option that doesn’t require you to buy separate WordPress hosting or test out different WordPress page builders.

It’s not as customizable as WordPress.org, but it’s more than sufficient for beginners, bloggers, and hobbyists. Due to the free tier’s limitations on bandwidth and lack of CDN, business owners should probably consider another tool.

Just like CMS Hub, setting up your website on WordPress.com is very easy. As it guides you through the setup process, WordPress will ask you about your goals and immediately prompt you to choose a free theme for your website.

best free website builder: WordPress themes

The themes are modern and mobile-optimized — I was surprised to find that I liked quite a few of the designs. When I’ve used WordPress in the past, I found the themes lackluster, but it seems to have updated its library.

From there, WordPress will take you to an abbreviated checklist that’s similar to HubSpot’s. By the time you’ve picked your theme, you’ve already completed the first three steps. All you have to do is publish your first blog post, edit the website’s design, and launch your site.

best free website builder: wordpress checklist

Keep in mind that the site is still in the bare minimum stages — you still need to go into the dashboard and add pages and content. Unfortunately, on the free version, you can’t install plugins, including the HubSpot WordPress marketing plugin.

Now, let’s talk about the drag and drop page builder. WordPress.com’s is much more minimal than other options on this list, and that’s because it primarily includes plain content formats such as paragraphs, headings, lists, and tables. It’s also not a live editor; if you want to see your chances on the page, you have to preview it on another tab.

That said, its simplicity makes it a great option for beginners just starting to build their first website — no need to fiddle with complicated modules.

best free website builder: WordPress editor interfaceIf you are looking for more built-out modules — such as banners, headers, pre-built sections, and more — you’d be better off with a website builder that offers these options on the free tier, such as HubSpot’s CMS Hub or Webflow.

Core Features
  • Large collection of themes
  • Mobile-friendly and optimized for SEO
  • Managed website hosting and security
Advantages
  • Customizable
  • Flexible
  • Mobile and desktop apps available
Disadvantages
  • The free version displays ads
  • More limitations compared to WordPress.org
  • Although intuitive, it’s more difficult to learn than other drag-and-drop builders
Pricing

A limited free plan is available. Premium plans start at $4 a month when billed annually.

Brands Using WordPress.com

3. Best Free Website Builder for Ecommerce Websites: Weebly

Weebly-Web-Builder

Weebly is a classic website builder that offers a unique bundle of web hosting, domain registration, web design, and built-in ecommerce functions. This last feature is of note. For instance, on WordPress, you’d have to install an ecommerce plugin to start a shop, and even on CMS Hub, you’d need a third-party integration.

On Weebly, you can open up a store as part of the sign-up process. For that reason, I highly recommend it if you’d like to build an ecommerce website. This website builder is already integrated with Square, a popular online payment gateway.

As part of my test, I chose to create a website for an online store. What I liked about this part of Weebly’s setup is that it’s so simple — you don’t have to go on and on about your goals or the type of website you’d like to build.

During the next few phases, you’ll be able to choose a name for your store, as well as designate the type of products you’ll be selling. I’m not sure what this step is for — it must be for metadata or for Wix’s tracking purposes, but it’s good to fill out either way.

best free website builder: weebly store questionnaire

As with CMS Hub and WordPres.com, you’ll be prompted to choose a theme. If you’re setting up an ecommerce website, Weebly will automatically sort the themes so that you get storefront options first — no need to go hunting for them.

I did find the theme selection a little less diverse than other options on this list, but for a free ecommerce site builder, the options are reasonable.

best free website builder: weebly store themes

As I was testing this website builder, I also found that it offers a nifty product listing tool that allows you to set up your inventory for sale immediately. I loved how easy and simple this was. It could make a great fit for someone who’s trying ecommerce out for the first time.

best free website builder: weebly product builder

If you think Weebly will leave you without help or guidance, I have good news. Like the previous tools, it includes a checklist for you to work through so that you can set up your store correctly.

best free website builder: weebly checklist

I’ve used Weebly before and have abandoned it due to a laggy page editor. During my test this time around, I found that the drag-and-drop editor is still somewhat laggy but more serviceable than when I was using Weebly for fun.

best free website builder: weebly page builder interface

It includes the standard text, image, and rich content modules, with more variety and complexity than WordPress.com’s options. It also features helpful SEO tools and resources to get you started with an SEO strategy.

Core Features
  • Drag-and-drop editor
  • Integrated CMS solution
  • Free SSL certificate
  • SEO tools
  • Analytics and reporting
Advantages
  • Helpful SEO resource tools
  • Good selection of paid and free apps in the app center
  • The free plan has ecommerce functionality
Disadvantages
  • Limited choice of themes
  • The free and basic paid plans display ads
  • Limited SEO functionality
Pricing

A limited free plan is available. Premium plans start at $6 a month when billed annually.

Brands Using Weebly

4. Best Free Website Builder for Web Developers: Webflow

best free website builder: web flow

Webflow is a fantastic free website builder for those who have more coding experience and who’d like a more customizable website builder tool. Because of its ability to include multiple workspaces and multiple websites for clients, I especially recommend it for freelance web developers and agencies.

(And if you happen to be a fan of Adobe Creative Cloud, you’ll find that Webflow has a similar UX — another plus.)

Webflow is a winner when it comes to the setup workflow. Straightaway, you’ll have the option to build a website for your company, your clients, or yourself. I chose “Clients” to test its capabilities for freelancers and agencies.

best free website builder: webflow setup

Next, you’ll be asked to identify the type of website you’re building. Blog websites are an option, but if you’re planning to start a blog, I recommend CMS Hub or WordPress.com instead. Both of those offer powerful blogging options and a much more beginner-friendly interface.

I was surprised to see that Webflow includes different workspaces, something I didn’t run across in other tools (except CMS Hub, which allows you to have access to different portals). This makes Webflow an excellent choice for large teams where you might have different workspaces depending on permissions or job function.

best free website builder: webflow workspaces

The free theme selection in Webflow is, though limited, very good. I told the tool I wanted to create a portfolio website, and it automatically suggested a portfolio theme for me to try.

best free website builder: webflow themes

After you choose a theme, you’ll be taken straight away to the website builder. Webflow’s page builder is complicated and the learning curve is steep. While the tool does include a setup checklist, it’s not as simple to follow as others on this list.

For instance, right away, you’ll be prompted to change CSS classes — which can be daunting if you’re new to web development.

best free website builder: webflow checklist

The actual page builder, though, is pretty familiar. You can add HTML elements such as sections, containers, divs, lists, buttons, headings, and so on. The tool does include more technical language, so you’ll encounter terms such as “V Flex,” which refers to a vertical flexbox.

I can see this being difficult for beginners and even intermediate users, so if you identify as either of those, you might want to opt for another tool. (Or you can use Webflow to learn web development terms!)

best free website builder: web flow page builder interface

One thing I loved that could make Webflow a good fit for beginners is its inclusion of “Libraries.” If you’re at all intimidated by the language and the learning curve, you can simply import pre-designed components and sections without needing to tinker excessively with the tool itself.

Webflow includes a free domain for you to use, but it only publishes to a staging environment — another reason why this tool is such a great fit for developers. The only thing you’ll need to purchase when using Webflow is a domain you can publish your site to.

best free website builder: webflow publication options

Core Features
  • A drag-and-drop website builder
  • Widgets to add features like maps and media
  • Third-party integrations
Advantages
  • Offers complete control over your site’s design
  • Drag-and-drop what-you-see-is-what-you-get (WYSIWYG) builder
  • Responsive interface
Disadvantages
  • After building a website on Webflow, you need to transfer it to a content management system
  • Requires some knowledge of HTML and CSS to access full features
  • It has a complex free and paid plan structure
  • You need to sign up for both a Site and Workspace plan
Pricing

A limited free plan is available. Premium plans start at $12 a month when billed annually.

Brands Using Webflow

5. Best Free Website Builder for Local Business Owners: Wix

best free website builder: wix

Wix is one of the most popular free website builders, and probably one of the first options you thought of when you first started researching tools. The easy-to-use, fully-hosted platform offers an easy drag-and-drop editor, an extensive collection of apps, and professional-looking templates.

I first used Wix in 2010-2013, when it was still just a simple website builder with a reputation for being laggy and poorly optimized. It’s now turned into one of the most robust options on the market.

Wix’s most noteworthy feature is its focus on providing all the tools necessary for business owners to get their business up and running online.

When you’re setting up your site, you will have the option of choosing the type of business you run. Unlike on other website builders, where this information is used for internal cataloging purposes, Wix creates a customized dashboard depending on the type of business you choose.

I set up a blog, an online store, and a brick-and-mortar shop, and all three had different checklists and integrated apps on their dashboards.

best free website builder: wix setup website type

For this test, I chose to set up a local shop. Instead of right away taking me to the website builder, the Wix setup assistant tried to get as much information about “my business” as possible.

I was thoroughly impressed by the effort to get my business’ information in a beginner-friendly questionnaire. The information would later be used for Wix’s Point of Sale tool and on my website. This makes Wix a specially good fit for local businesses who want to set up an robust online presence, but don’t want to mess with different tools to do so.

best free website builder: wix setup

Depending on your answers to some of the questions on the questionnaire, Wix will include different widgets, tools, and checklist items on your dashboard. For instance, below, I told the tool I wanted to accept online and in-person payments, send automated emails, and more—

best free website builder: wix multiple options

—and when I went to my dashboard, Wix had created a checklist that allowed me to set up everything I wanted, including signing up on its Point of Sale tool. A local business owner would find this highly convenient and seamless. That said, the list can be overwhelming to look at.

best free website builder: wix checklist

I was maybe half an hour into the setup, and Wix had yet to prompt me to start designing my website. The first few steps in the checklist, in fact, all have to do with internal administration and finance.

That tells me that Wix wants to be the one administration portal for business owners to manage their online presence beyond designing a website.

When you do finally begin to set up your site, Wix gives you the option of either manually choosing a template or using Wix’s creation assistant. This is a unique feature I’ve yet to run into in my tests. It will likely be a game changer for local business owners who are short on time.

best free website builder: wix creation assistant

I chose the option for Wix to create a site for me. It then prompted me to pick a theme and began preparing home page designs based on my preferred aesthetic.

best free website builder: wix homepage generator

Since I chose “Fresh,” it then delivered earthy and clean designs. The selection is limited, but good for a local business.

best free website builder: wix site creation assistant

After, you have the option of adding pages to your site with demo content already imported.

best free website builder: add a new page to wix

My least favorite aspect of Wix is the page builder itself. It’s cluttered, difficult to navigate, and overly complicated. That could potentially lengthen the learning curve on this tool.

best free website builder: wix page builder interface

Another aspect I found strange is that when you insert a new element, it doesn’t snap to the grid. Instead, it stays right where you place it. That means it could be difficult to reliably align different elements with the exact same amount of padding and margin. But if you don’t add new elements and simply edit the demo content, this shouldn’t be much of a problem.

Core Features
  • A drag-and-drop editor
  • A large collection of apps and templates
  • Analytics and reporting
Advantages
  • Easy to use
  • Large collection of apps and templates
  • Optimized for mobile
Disadvantages
  • The free version displays prominent ads
  • The premium plans are pricey when compared to others on this list
  • The only way to change templates is by creating a new site and transferring your premium plan to it
Pricing

A limited free plan is available. Premium plans start at $16 a month when billed annually.

Brands Using Wix

6. Best Free Website Builder for No-Fuss, Short-Term Websites: Google Sites

best free website builder: google sites

Google Sites is Google’s proprietary website builder and absolutely worth a spot in this list, if only for its ease-of-use and for the fact that it’s 100% free — no upgrade required. You can use it just as you would Google Docs, Google Sheets, or Google Slides. Simply go to sites.google.com, choose a template from the list, and start editing.

best free website builder: google sites home

Google Sites offers different types of templates for employees, small businesses, individuals, and students. Due to the limited features and lack of integrations, I wouldn’t recommend this website builder for any type of business, whether freelance, local, small, or enterprise. Google Sites is simply too limited for a business’ demanding needs.

If you’d like to build a website for any other reason, though — for a project, a personal update, or an FAQ — Google Sites is a fantastic choice. Once you choose a template, you’re taken right to the editor, where you can start editing the demo content.

best free website builder: google sites interface

The interface is as seamless and familiar as you’d expect from Google. No overly complicated jargon and no overabundance of options, but what it does offer is plenty enough to build a strong site. The learning curve is very mild.

(In fact, the learning curve is so mild that I would actually not recommend this as a learning tool for those building a site for the first time. To truly learn how to create a website, consider a more robust tool that includes traditional web design elements.)

Like with any other Google tool, you can collaborate with others and limit permissions. That makes it a great option if you need to build a team site for any reason.

Once you hit publish, it will be published to a subdirectory of a subdirectory on Google’s domain. For instance, here’s the URL I published my site to when I was doing my test:

https://sites.google.com/hubspot.com/tinasmithphdtest/about

There is no option to connect a custom domain through the Google Sites portal, but you can always purchase a custom domain (I recommend using Google’s own domain buying service, domains.google.com) and setting up a 301 redirect.

Core Features
  • A drag-and-drop editor
  • The traditional Google Workspace interface
  • Analytics and reporting (through Google Analytics)
Advantages
  • Very, very easy to use
  • Simple to set up for current Google users
  • Optimized for mobile
Disadvantages
  • This is a limited tool for any sort of business need
  • The templates skew toward outdated
  • Custom domains can’t be connected via Google Sites; 301-redirect needed
Pricing

Free.

Brands Using Google Sites

No brands that I know of use Google Sites — this tool is best for personal projects.

Website Builder Features You Need

Choosing a website builder tool is easier when you know what you’re looking for. Here are the features to look out for.

1. Themes and Templates

website features: hubspot theme marketplace

The above drag-and-drop themes are available in CMS Hub — sign up for free.

Having an assortment of fully customizable themes and templates on the website builder’s theme marketplaces makes it easier for users to change their site’s look.

In that sense, website builders should have theme options that cater to specific niches so users don’t waste time creating new templates from scratch. For example, the website builders on our list have options for blogs, portfolios, ecommerce websites, and more.

Templates should be pre-structured and pre-populated with images, text, and other elements commonly found on websites. For example, every site needs a home page, about page, and contact page. All you need to do is pick one and replace the sample content with your own.

Themes and templates should be easy to customize — with multiple options for backgrounds, layouts, fonts, and colors.

2. Media (Video, Photo, Audio, and Graphics)

Solely having text on your website can be monotonous, so including different forms of media helps break up text and can help information stick. Fill out your website with highly engaging multimedia content and graphics to support vital information and engage users.

You can easily bring your website to life using visual aids and mediums like stock photos, vector images, background images, stock video footage, sound effects, and video editing templates. There are tons of websites that provide media resources that are free to use for content. Freepik is a well-known website that provides illustrations and images.

Many sites also incorporate icons into their sites like within the call-to-actions and resources sections. Flaticon is a great source of icons.

Using these resources will transform your website into something memorable and visually appealing, while also providing a user-friendly experience.

Some website builders offer more robust media capabilities, with multiple gallery layouts, customization options, and editing features.

3. WYSIWYG Editor

website WYIWYG editor: cms hub

Besides an assortment of themes and templates, the best website builder tools make it easy for users to customize their websites with drag-and-drop tools and what-you-see-is-what-you-get (WYSIWYG) editors.

There’s no need to learn how to code when you can update your site in a few clicks. Simply drag and drop elements to the page and see the changes implemented to your website immediately.

4. Malware Scanning

Security is a top consideration when choosing a website builder.

Security features vary depending on the website builder tool you select, but consider it a keeper if it offers malware scanning. Automated malware scanning allows you to address threats before they progress into something catastrophic.

5. Web Application Firewall (WAF)

A web application firewall (WAF) is another must-have security feature.

WAFs sit between your web server and the internet to protect your website from common attacks. You’ll be able to avoid SQL injections and cross-site scripting (XSS) by filtering, monitoring, and blocking malicious traffic from entering the network.

WAFs can come in the form of software-as-a-service (SaaS), and you can customize them to meet your website’s unique needs.

6. Content Delivery Network (CDN)

Besides site security, you should also consider optimizing for page speed. After all, it affects everything from customer experience to conversions and revenue.

According to Portent, a site that loads in one second has a conversion rate 5x higher than a site that loads in 10 seconds.

There are many ways to improve page speed, and a content delivery network (CDN) is one way to do so. CDNs store heavy and static content on distributed servers located worldwide and load the cached content from a location nearest to the user to speed up its delivery.

7. Web Hosting

What good are website builders when they can’t get your website online?

Some solutions only offer website builder tools to make your site. You have to pay separately for web hosting services to get your site online.

The best website builders make it convenient to start websites by offering web hosting. Free website builders offer limited bandwidth and storage just for personal use. You can upgrade to shared, dedicated, or managed hosting for an additional fee.

8. Storage

Web hosting works by providing two services: bandwidth and disk space (or storage).

Most free website builders offer ample (limited) storage for a beginner site but require you to purchase additional storage should you need it.

9. Blogs

People often confuse websites and blogs with each other — they’re similar but not the same.

A blog is a type of website that contains information about different topics. They’re often updated with new articles or posts, while websites only receive updates when needed. In a nutshell, all blogs are websites, but not all websites are or have blogs.

Organizations build websites for different reasons: to sell, showcase a portfolio, or inform — and for those reasons, a blog can be helpful.

Blogs can help your website by:

  • Increasing visibility through SEO.
  • Generating new leads.
  • Building trust and loyalty.
  • Creating brand awareness.

Most free website builders come with basic blogging tools and post creation and comment management features.

10. SEO Capabilities

website builder features: seo recommendations inside cms hub

According to BrightEdge, 53% of traffic comes from organic search. If you want to bring in more traffic and views, your website needs to be search engine-optimized.

Most website builders help with technical SEO by offering free SSL certificates and supporting schema markup and XML sitemaps. They also support on-page SEO by allowing you to enter and modify URLs, meta tags, and image alt attributes.

11. Customer Support

While using website builder tools, you’ll likely run into a problem you can’t troubleshoot. That’s where customer support comes in.

Customer support assists you with anything you need help with — technical, sales, billing, payments, or experiences. Depending on the website builder, assistance can come in any (or a mix) of the following channels:

  • FAQs.
  • Chatbot support.
  • Live support.
  • A knowledge base.
  • Video tutorials.

The best website builders keep a mix of channels and answer inquiries promptly.

12. Ecommerce Capabilities

Are you planning on selling physical or digital products in the future? Consider choosing a website builder with ecommerce capabilities.

There are dedicated ecommerce website builders, but these are often paid solutions with robust functionality such as apps for payment and shipping.

Free website builders often integrate with a third-party ecommerce application or support a simple built-in store.

13. Third-party Integrations

There’s nothing worse than realizing your existing tech stack doesn’t work with the website builder you chose. Thus, it’s crucial to consider whether a website builder allows third-party integrations.

Your website builder should integrate with external tools, such as email marketing, ecommerce, and social software.

14. Analytics and Reporting

Your website builder should also have an analytics and reporting function to measure important metrics like the site’s popular pages, bounce rate, average duration per visit, and more.

Alternatively, you can track your website metrics in an analytics and reporting tool. When you bring your web analytics together with other key funnel metrics like trials or activation rate onto a dashboard, you give everyone on your team the ability to explore your data and uncover insights.

Picking Your Website Builder

There you have it! Since most of these website builders are free, try out a couple if you’re unsure of the best fit. In particular, take note of what you really want to get out of your site to ensure your needs will be met by one of these builders.

Editor’s Note: This post was originally published in November 2018 but has been updated for comprehensiveness.

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