Category Archives for Uncategorized
I am a creative.
I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me.
I am a creative. Not all creative people like this label. Not all see themselves this way. Some creative people see science in what they do. That is their truth, and I respect it. Maybe I even envy them, a little. But my process is different—my being is different.
Apologizing and qualifying in advance is a distraction. That’s what my brain does to sabotage me. I set it aside for now. I can come back later to apologize and qualify. After I’ve said what I came to say. Which is hard enough.
Except when it is easy and flows like a river of wine.
Sometimes it does come that way. Sometimes what I need to create comes in an instant. I have learned not to say it at that moment, because if you admit that sometimes the idea just comes and it is the best idea and you know it is the best idea, they think you don’t work hard enough.
Sometimes I work and work and work until the idea comes. Sometimes it comes instantly and I don’t tell anyone for three days. Sometimes I’m so excited by the idea that came instantly that I blurt it out, can’t help myself. Like a boy who found a prize in his Cracker Jacks. Sometimes I get away with this. Sometimes other people agree: yes, that is the best idea. Most times they don’t and I regret having given way to enthusiasm.
Enthusiasm is best saved for the meeting where it will make a difference. Not the casual get-together that precedes that meeting by two other meetings. Nobody knows why we have all these meetings. We keep saying we’re doing away with them, but then just finding other ways to have them. Sometimes they are even good. But other times they are a distraction from the actual work. The proportion between when meetings are useful, and when they are a pitiful distraction, varies, depending on what you do and where you do it. And who you are and how you do it. Again I digress. I am a creative. That is the theme.
Sometimes many hours of hard and patient work produce something that is barely serviceable. Sometimes I have to accept that and move on to the next project.
Don’t ask about process. I am a creative.
I am a creative. I don’t control my dreams. And I don’t control my best ideas.
I can hammer away, surround myself with facts or images, and sometimes that works. I can go for a walk, and sometimes that works. I can be making dinner and there’s a Eureka having nothing to do with sizzling oil and bubbling pots. Often I know what to do the instant I wake up. And then, almost as often, as I become conscious and part of the world again, the idea that would have saved me turns to vanishing dust in a mindless wind of oblivion. For creativity, I believe, comes from that other world. The one we enter in dreams, and perhaps, before birth and after death. But that’s for poets to wonder, and I am not a poet. I am a creative. And it’s for theologians to mass armies about in their creative world that they insist is real. But that is another digression. And a depressing one. Maybe on a much more important topic than whether I am a creative or not. But still a digression from what I came here to say.
Sometimes the process is avoidance. And agony. You know the cliché about the tortured artist? It’s true, even when the artist (and let’s put that noun in quotes) is trying to write a soft drink jingle, a callback in a tired sitcom, a budget request.
Some people who hate being called creative may be closeted creatives, but that’s between them and their gods. No offense meant. Your truth is true, too. But mine is for me.
Creatives recognize creatives.
Creatives recognize creatives like queers recognize queers, like real rappers recognize real rappers, like cons know cons. Creatives feel massive respect for creatives. We love, honor, emulate, and practically deify the great ones. To deify any human is, of course, a tragic mistake. We have been warned. We know better. We know people are just people. They squabble, they are lonely, they regret their most important decisions, they are poor and hungry, they can be cruel, they can be just as stupid as we can, because, like us, they are clay. But. But. But they make this amazing thing. They birth something that did not exist before them, and could not exist without them. They are the mothers of ideas. And I suppose, since it’s just lying there, I have to add that they are the mothers of invention. Ba dum bum! OK, that’s done. Continue.
Creatives belittle our own small achievements, because we compare them to those of the great ones. Beautiful animation! Well, I’m no Miyazaki. Now THAT is greatness. That is greatness straight from the mind of God. This half-starved little thing that I made? It more or less fell off the back of the turnip truck. And the turnips weren’t even fresh.
Creatives knows that, at best, they are Salieri. Even the creatives who are Mozart believe that.
I am a creative. I haven’t worked in advertising in 30 years, but in my nightmares, it’s my former creative directors who judge me. And they are right to do so. I am too lazy, too facile, and when it really counts, my mind goes blank. There is no pill for creative dysfunction.
I am a creative. Every deadline I make is an adventure that makes Indiana Jones look like a pensioner snoring in a deck chair. The longer I remain a creative, the faster I am when I do my work and the longer I brood and walk in circles and stare blankly before I do that work.
I am still 10 times faster than people who are not creative, or people who have only been creative a short while, or people who have only been professionally creative a short while. It’s just that, before I work 10 times as fast as they do, I spend twice as long as they do putting the work off. I am that confident in my ability to do a great job when I put my mind to it. I am that addicted to the adrenaline rush of postponement. I am still that afraid of the jump.
I am not an artist.
I am a creative. Not an artist. Though I dreamed, as a lad, of someday being that. Some of us belittle our gifts and dislike ourselves because we are not Michelangelos and Warhols. That is narcissism—but at least we aren’t in politics.
I am a creative. Though I believe in reason and science, I decide by intuition and impulse. And live with what follows—the catastrophes as well as the triumphs.
I am a creative. Every word I’ve said here will annoy other creatives, who see things differently. Ask two creatives a question, get three opinions. Our disagreement, our passion about it, and our commitment to our own truth are, at least to me, the proofs that we are creatives, no matter how we may feel about it.
I am a creative. I lament my lack of taste in the areas about which I know very little, which is to say almost all areas of human knowledge. And I trust my taste above all other things in the areas closest to my heart, or perhaps, more accurately, to my obsessions. Without my obsessions, I would probably have to spend my time looking life in the eye, and almost none of us can do that for long. Not honestly. Not really. Because much in life, if you really look at it, is unbearable.
I am a creative. I believe, as a parent believes, that when I am gone, some small good part of me will carry on in the mind of at least one other person.
Working saves me from worrying about work.
I am a creative. I live in dread of my small gift suddenly going away.
I am a creative. I am too busy making the next thing to spend too much time deeply considering that almost nothing I make will come anywhere near the greatness I comically aspire to.
I am a creative. I believe in the ultimate mystery of process. I believe in it so much, I am even fool enough to publish an essay I dictated into a tiny machine and didn’t take time to review or revise. I won’t do this often, I promise. But I did it just now, because, as afraid as I might be of your seeing through my pitiful gestures toward the beautiful, I was even more afraid of forgetting what I came to say.
There. I think I’ve said it.
User Research Is Storytelling
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an element of theater to UX—I hadn’t really considered it before, but user research is storytelling. And to get the most out of user research, you need to tell a good story where you bring stakeholders—the product team and decision makers—along and get them interested in learning more.
Think of your favorite movie. More than likely it follows a three-act structure that’s commonly seen in storytelling: the setup, the conflict, and the resolution. The first act shows what exists today, and it helps you get to know the characters and the challenges and problems that they face. Act two introduces the conflict, where the action is. Here, problems grow or get worse. And the third and final act is the resolution. This is where the issues are resolved and the characters learn and change. I believe that this structure is also a great way to think about user research, and I think that it can be especially helpful in explaining user research to others.
Use storytelling as a structure to do research
It’s sad to say, but many have come to see research as being expendable. If budgets or timelines are tight, research tends to be one of the first things to go. Instead of investing in research, some product managers rely on designers or—worse—their own opinion to make the “right” choices for users based on their experience or accepted best practices. That may get teams some of the way, but that approach can so easily miss out on solving users’ real problems. To remain user-centered, this is something we should avoid. User research elevates design. It keeps it on track, pointing to problems and opportunities. Being aware of the issues with your product and reacting to them can help you stay ahead of your competitors.
In the three-act structure, each act corresponds to a part of the process, and each part is critical to telling the whole story. Let’s look at the different acts and how they align with user research.
Act one: setup
The setup is all about understanding the background, and that’s where foundational research comes in. Foundational research (also called generative, discovery, or initial research) helps you understand users and identify their problems. You’re learning about what exists today, the challenges users have, and how the challenges affect them—just like in the movies. To do foundational research, you can conduct contextual inquiries or diary studies (or both!), which can help you start to identify problems as well as opportunities. It doesn’t need to be a huge investment in time or money.
Erika Hall writes about minimum viable ethnography, which can be as simple as spending 15 minutes with a user and asking them one thing: “‘Walk me through your day yesterday.’ That’s it. Present that one request. Shut up and listen to them for 15 minutes. Do your damndest to keep yourself and your interests out of it. Bam, you’re doing ethnography.” According to Hall, “[This] will probably prove quite illuminating. In the highly unlikely case that you didn’t learn anything new or useful, carry on with enhanced confidence in your direction.”
This makes total sense to me. And I love that this makes user research so accessible. You don’t need to prepare a lot of documentation; you can just recruit participants and do it! This can yield a wealth of information about your users, and it’ll help you better understand them and what’s going on in their lives. That’s really what act one is all about: understanding where users are coming from.
Jared Spool talks about the importance of foundational research and how it should form the bulk of your research. If you can draw from any additional user data that you can get your hands on, such as surveys or analytics, that can supplement what you’ve heard in the foundational studies or even point to areas that need further investigation. Together, all this data paints a clearer picture of the state of things and all its shortcomings. And that’s the beginning of a compelling story. It’s the point in the plot where you realize that the main characters—or the users in this case—are facing challenges that they need to overcome. Like in the movies, this is where you start to build empathy for the characters and root for them to succeed. And hopefully stakeholders are now doing the same. Their sympathy may be with their business, which could be losing money because users can’t complete certain tasks. Or maybe they do empathize with users’ struggles. Either way, act one is your initial hook to get the stakeholders interested and invested.
Once stakeholders begin to understand the value of foundational research, that can open doors to more opportunities that involve users in the decision-making process. And that can guide product teams toward being more user-centered. This benefits everyone—users, the product, and stakeholders. It’s like winning an Oscar in movie terms—it often leads to your product being well received and successful. And this can be an incentive for stakeholders to repeat this process with other products. Storytelling is the key to this process, and knowing how to tell a good story is the only way to get stakeholders to really care about doing more research.
This brings us to act two, where you iteratively evaluate a design or concept to see whether it addresses the issues.
Act two: conflict
Act two is all about digging deeper into the problems that you identified in act one. This usually involves directional research, such as usability tests, where you assess a potential solution (such as a design) to see whether it addresses the issues that you found. The issues could include unmet needs or problems with a flow or process that’s tripping users up. Like act two in a movie, more issues will crop up along the way. It’s here that you learn more about the characters as they grow and develop through this act.
Usability tests should typically include around five participants according to Jakob Nielsen, who found that that number of users can usually identify most of the problems: “As you add more and more users, you learn less and less because you will keep seeing the same things again and again… After the fifth user, you are wasting your time by observing the same findings repeatedly but not learning much new.”
There are parallels with storytelling here too; if you try to tell a story with too many characters, the plot may get lost. Having fewer participants means that each user’s struggles will be more memorable and easier to relay to other stakeholders when talking about the research. This can help convey the issues that need to be addressed while also highlighting the value of doing the research in the first place.
Researchers have run usability tests in person for decades, but you can also conduct usability tests remotely using tools like Microsoft Teams, Zoom, or other teleconferencing software. This approach has become increasingly popular since the beginning of the pandemic, and it works well. You can think of in-person usability tests like going to a play and remote sessions as more like watching a movie. There are advantages and disadvantages to each. In-person usability research is a much richer experience. Stakeholders can experience the sessions with other stakeholders. You also get real-time reactions—including surprise, agreement, disagreement, and discussions about what they’re seeing. Much like going to a play, where audiences get to take in the stage, the costumes, the lighting, and the actors’ interactions, in-person research lets you see users up close, including their body language, how they interact with the moderator, and how the scene is set up.
If in-person usability testing is like watching a play—staged and controlled—then conducting usability testing in the field is like immersive theater where any two sessions might be very different from one another. You can take usability testing into the field by creating a replica of the space where users interact with the product and then conduct your research there. Or you can go out to meet users at their location to do your research. With either option, you get to see how things work in context, things come up that wouldn’t have in a lab environment—and conversion can shift in entirely different directions. As researchers, you have less control over how these sessions go, but this can sometimes help you understand users even better. Meeting users where they are can provide clues to the external forces that could be affecting how they use your product. In-person usability tests provide another level of detail that’s often missing from remote usability tests.
That’s not to say that the “movies”—remote sessions—aren’t a good option. Remote sessions can reach a wider audience. They allow a lot more stakeholders to be involved in the research and to see what’s going on. And they open the doors to a much wider geographical pool of users. But with any remote session there is the potential of time wasted if participants can’t log in or get their microphone working.
The benefit of usability testing, whether remote or in person, is that you get to see real users interact with the designs in real time, and you can ask them questions to understand their thought processes and grasp of the solution. This can help you not only identify problems but also glean why they’re problems in the first place. Furthermore, you can test hypotheses and gauge whether your thinking is correct. By the end of the sessions, you’ll have a much clearer picture of how usable the designs are and whether they work for their intended purposes. Act two is the heart of the story—where the excitement is—but there can be surprises too. This is equally true of usability tests. Often, participants will say unexpected things, which change the way that you look at things—and these twists in the story can move things in new directions.
Unfortunately, user research is sometimes seen as expendable. And too often usability testing is the only research process that some stakeholders think that they ever need. In fact, if the designs that you’re evaluating in the usability test aren’t grounded in a solid understanding of your users (foundational research), there’s not much to be gained by doing usability testing in the first place. That’s because you’re narrowing the focus of what you’re getting feedback on, without understanding the users’ needs. As a result, there’s no way of knowing whether the designs might solve a problem that users have. It’s only feedback on a particular design in the context of a usability test.
On the other hand, if you only do foundational research, while you might have set out to solve the right problem, you won’t know whether the thing that you’re building will actually solve that. This illustrates the importance of doing both foundational and directional research.
In act two, stakeholders will—hopefully—get to watch the story unfold in the user sessions, which creates the conflict and tension in the current design by surfacing their highs and lows. And in turn, this can help motivate stakeholders to address the issues that come up.
Act three: resolution
While the first two acts are about understanding the background and the tensions that can propel stakeholders into action, the third part is about resolving the problems from the first two acts. While it’s important to have an audience for the first two acts, it’s crucial that they stick around for the final act. That means the whole product team, including developers, UX practitioners, business analysts, delivery managers, product managers, and any other stakeholders that have a say in the next steps. It allows the whole team to hear users’ feedback together, ask questions, and discuss what’s possible within the project’s constraints. And it lets the UX research and design teams clarify, suggest alternatives, or give more context behind their decisions. So you can get everyone on the same page and get agreement on the way forward.
This act is mostly told in voiceover with some audience participation. The researcher is the narrator, who paints a picture of the issues and what the future of the product could look like given the things that the team has learned. They give the stakeholders their recommendations and their guidance on creating this vision.
Nancy Duarte in the Harvard Business Review offers an approach to structuring presentations that follow a persuasive story. “The most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved,” writes Duarte. “That tension helps them persuade the audience to adopt a new mindset or behave differently.”
This type of structure aligns well with research results, and particularly results from usability tests. It provides evidence for “what is”—the problems that you’ve identified. And “what could be”—your recommendations on how to address them. And so on and so forth.
You can reinforce your recommendations with examples of things that competitors are doing that could address these issues or with examples where competitors are gaining an edge. Or they can be visual, like quick mockups of how a new design could look that solves a problem. These can help generate conversation and momentum. And this continues until the end of the session when you’ve wrapped everything up in the conclusion by summarizing the main issues and suggesting a way forward. This is the part where you reiterate the main themes or problems and what they mean for the product—the denouement of the story. This stage gives stakeholders the next steps and hopefully the momentum to take those steps!
While we are nearly at the end of this story, let’s reflect on the idea that user research is storytelling. All the elements of a good story are there in the three-act structure of user research:
- Act one: You meet the protagonists (the users) and the antagonists (the problems affecting users). This is the beginning of the plot. In act one, researchers might use methods including contextual inquiry, ethnography, diary studies, surveys, and analytics. The output of these methods can include personas, empathy maps, user journeys, and analytics dashboards.
- Act two: Next, there’s character development. There’s conflict and tension as the protagonists encounter problems and challenges, which they must overcome. In act two, researchers might use methods including usability testing, competitive benchmarking, and heuristics evaluation. The output of these can include usability findings reports, UX strategy documents, usability guidelines, and best practices.
- Act three: The protagonists triumph and you see what a better future looks like. In act three, researchers may use methods including presentation decks, storytelling, and digital media. The output of these can be: presentation decks, video clips, audio clips, and pictures.
The researcher has multiple roles: they’re the storyteller, the director, and the producer. The participants have a small role, but they are significant characters (in the research). And the stakeholders are the audience. But the most important thing is to get the story right and to use storytelling to tell users’ stories through research. By the end, the stakeholders should walk away with a purpose and an eagerness to resolve the product’s ills.
So the next time that you’re planning research with clients or you’re speaking to stakeholders about research that you’ve done, think about how you can weave in some storytelling. Ultimately, user research is a win-win for everyone, and you just need to get stakeholders interested in how the story ends.
The TikTok-Viral Tarte Marajuca Juicy Lip Vinyl Trio Is on Sale for $40 at QVC
It is worth all the viral hype.
I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
Do Colostrum Supplements Actually Have Health Benefits for Adults? Experts Weigh In on the ‘Liquid Gold’
The “liquid gold” is great for newborns, but some people think it can help muscle, gut, and skin health for adults.
I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
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I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
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I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
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I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
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I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
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I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.
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I’ll be honest: I am as good as married to my Dyson Supersonic blowdryer and swear by it whether my hair is curly or straight. So I was incredibly intrigued when I learned that Dyson would be releasing its first-ever line of hair products called Dyson Chitosan—a two-part product line that includes the Pre-Styling cream ($60) and the Post-Styling serum ($60), both of which work together to add shine, hold, protection, and moisture, depending on your hair type and how you use the products.
If you’re feeling skeptical, I get it—I was too. It’s one thing to innovate in the hair-tools space, but it’s another to formulate in the already oversaturated haircare market. Thankfully, I got to try out the Dyson Chitosan line ahead of its launch (and took some tested-and-reviewed photos to prove it). Ahead, find everything you need to know about the brand’s new styling formulation, plus my honest review of it.
About Dyson Chitosan
First things first: “Chitosan” is the name for both products in the Chitosan product line. Though you can buy both products separately, they’re technically part of a two-part system. Here’s what’s included:
Pre-Styling cream
The Chitosan Pre-Styling cream is meant to be used on damp hair to give your hair a bit of flexible hold and moisture. The cream comes in four different formulations to target different hair textures and porosities:
- Straight to wavy (choose between “light conditioning” for finer hair, or “rich conditioning” for dryer, thicker hair)
- Curly to coily (choose between “light conditioning” for finer curls, or “rich conditioning” for dry or damaged curls)
Post-Styling serum
The Chitosan Post-Styling serum is used, as you’d guess, after styling. It’s a lightweight serum that helps add shine and smoothness to dry, styled hair.
The ingredients
The name “Chitosan” comes from a natural compound called chitosan, a macromolecule found in the cell walls of chestnut, white button, and oyster mushrooms (Dyson’s is formulated from oyster mushrooms). According to research, chitosan can also be found in a variety of other sources, like the crustacean shell. In cosmetics, the ingredient is used as a film-forming agent and can create a protective layer on the skin or hair.
Dyson innovators tapped the ingredient mainly for its ability to help create flexible hold and shine in its new formulas. “Clients have complained about style retention, and we wanted to provide a solution,” Justina Mejia-Montane, Dyson’s global product innovation and packaging development lead, tells Well+Good at the salon preview.
The problem is a lot of products that promise hold can also leave your hair dry and crunchy. To avoid this, Dyson formulators paired chitosan with grapeseed, castor seed, coconut, and argan oils to help soften your hair and add shine. The light conditioning formulas utilizes a lower concentration of oils versus the rich conditioning options, which are more potent. So, the straight to wavy light formula has an even blend of all four oils, while the curly to coily rich formula has more coconut and castor oils to better condition thicker hair.
You should definitely pick a pre-styling formula based on your hair type for best results (I have type 3 curly hair with heat damage, so I used the coily rich conditioning option). The post-styling serum is available in one formulation and is a finishing product that also has hyaluronic acid and amino acids to smooth hair cuticles and add shine.
My honest review of Dyson Chitosan
Celebrity hairstylist and Dyson ambassador Matthew Collins styled my hair with the new products, so I was able to experience their performance firsthand. The scent has notes of bergamot, basil, green tea, and cedarwood, and it gives that lingering clean whiff you want from freshly washed hair. Collins smoothed one pump of Chitosan Pre-Styler on my damp hair and detangled with a paddle brush in large sections to distribute. Then he dried my hair with the Dyson Supersonic before flat-ironing with the Dyson Corrale flat iron.
I was admittedly a bit skeptical about how the products would perform. I’ve mastered my at-home silk press and typically use a variety of products (leave-in conditioner, heat protectant, flexible hold spray, edge control) to achieve a super-straight finish that lasts at least one week. So when Collins and the Dyson team promised me those same results with only two products, I wasn’t totally convinced.
I can usually tell at the blow-dry step of a salon service whether or not I’ll like my hair, and at this point, I was impressed with how smooth my hair was with just the Pre-Styling Cream and a round brush. I typically would never use a round brush if DIY’ing my hair at home to avoid too much volume at the roots, but I was committed to trusting the process.
Once my hair was completely dried, it was time to flat-iron my roots, which Collins did with one pass of the Dyson Corrale in small sections, adding alternating curls as he made his way down the lengths of my hair. He massaged a pump of the Post-Styling serum through my hair, breaking up my curls with his fingers, and I was done (as you can see, my curls were smooth and defined). I loved the immediate results, but the real test happened when I walked outside to brave the NYC humidity.
I ended up sweating a lot the following day, and my roots swelled (which is inevitable with curly hair—just the name of the game), but the rest of my hair maintained a nice wave for days following my salon visit, and all I had to do was smooth out my roots. While sweaty roots is pretty normal, I will say that my lengths staying curled and bouncy for the days following my service was better than normal. Most times when I get my hair done in salon, the curls usually drop within hours.
Final takeaway
Overall, I think the Chitosan range is a great addition to your hair routine if you’re a one-and-done type of person. If you want to cut back on leave-in mists, styling creams, and hairsprays, this does all that in fewer steps. I’m actually eager to see how this would perform at home with my usual steps, this time adding some edge control and tying down my roots after styling. So, once I get my hands on a personal bottle, I’m looking forward to giving this another spin at home.