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40 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry. Note: Some of the free tools below also offer paid plans, while some of the paid tools also offer free plans. We recommend you check the pricing pages for the tools that interest you to determine the ideal plan for your needs and goals. For universal SEO tips, you can use today to grow your business, check out our video guide below. Free SEO Tools These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy. 1. HubSpot Website Grader Image Source The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. I like that with HubSpot’s Website Grader, you enter your website URL and receive a report with actionable SEO insights. Here’s the result of the HubSpot website from the grader: If you check your website and your report is not looking good, you can sign up for the HubSpot Academy SEO course to learn how to improve your website’s SEO, user experience (UX), and more. With the HubSpot Website Grader, you can: Website performance: Learn about your website’s performance in seconds, identify specific performance issues, and receive actionable feedback on how to fix them. On-demand support: Receive how-to education on improving your website. Improve specific website issues: Gain access to a five-lesson HubSpot Academy course on Website Optimization to understand how to improve challenges with your website. Optimize for mobile: Discover how to optimize your website for mobile. Boost web security: Learn how you can implement website security best practices. Enhance the user experience: Personalize your website’s UX to create a delightful experience for users. 2. Google Search Console Image Source Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for. If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Here are some website elements Google Search Console will teach you about and help you optimize: Keywords: Learn about the keywords your web pages are currently ranking for. Crawl Errors: Identify any crawl errors that exist on your website. Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for users. Google Index: See how many of your web pages are in Google’s Index (if they aren’t in Google’s index, you can use the tool’s URL Inspection Tool to submit a page for indexing). Analytics and Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position. 3. Google Analytics Image Source Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO — this is especially true if you pair Google Analytics with Google Search Console (which I recommend). In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases you want your website and web pages to rank for. Other ways that you can use the free version of Google Analytics are: Filtering your referral traffic: Get rid of the traffic that has the potential of ruining SEO reports, such as fake traffic. Comparing organic versus non-organic website traffic: Understand where your visitors are coming from and optimize those channels to increase traffic. Determining engagement metrics: Use Site Content Reports to determine engagement metrics on each web page, engagement for the directories and pages on your website, page exit metrics, and acquisition, behavior, and conversion of landing pages. Reviewing the Multi-Channel Report’s Assisted Conversions feature: Identify which of your channels led to the most conversions and the value they bring to your business. 4. SEO PowerSuite Image Source SEO PowerSuite is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options. I like this toolkit because it allows you to check as many websites as you need without limitations. It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting. Here is what you can do with four tools of SEO PowerSuite:  Rank tracker — Keep a close eye on how your website is ranking across various search engines. It’s super handy for monitoring keywords and fine-tuning your strategy. Website Auditor — Get a list of issues and tips on how to fix them. Analyze any page of your website and see how well it is optimized for your target keyword. See what needs to be improved in your content to increase the optimization rate, and make all those changes right in the app. SEO Spyglass — Unveil your competitors’ backlink strategies and get insights to boost your site’s authority. Make sure to check out the Backlinks history module to see the newly found and lost links of any domain and page. Link Assistant — Build a network of high-quality backlinks and make outreach and campaign management efficient. 5.The Free SEO Report Card by Singularity Digital Image Source The Free SEO Report Card by Singularity Digital lets you analyze your website to determine how it stacks up against the competition. In exchange for your email address and a few data points, the SEO Report Card will cover: A website score — a score from A+ to F ranking your site’s overall SEO strength and a breakdown of it per category. Rank analysis — a snapshot of your website ranking across the world. Link building — a breakdown of the websites that link to your site and your domain link strength. On-site analysis — a look at how successful you were in implementing on-page SEO elements like headings and alt tags. Website accessibility — information about your site’s mobile usability and how it displays on different devices. 6. Internet Marketing Ninjas Image Source Internet Marketing Ninjas is an SEO-focused company with a variety of free tools for comparing your website against the competition, optimizing web pages for certain keywords, generating meta tags, and increasing organic traffic to your website. Here are some examples of the free Internet Marketing Ninja SEO tools you can take advantage of: Broken link tool. Identify broken links and redirects and use the site crawl feature to generate an XML sitemap of your website. Image metadata. See all of your page links (external, internal, etc.) on your web pages to review what’s working well and what’s broken or needs an update. On-page optimization tool. Use this to evaluate your web page content, meta information, and internal links. Side-by-side comparison. Compare the SEO of your web pages versus a competitor’s web pages. Page speed tool. Analyze page-load time and how long each component of a web page takes to fully display. 7. Bing Webmaster Image Source Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search. Here are other things you can do with the Bing Webmaster SEO tools: Seeing backlink profiles. Learn about your backlink profile to understand referring pages, domains, and anchor links. Performing keyword research. Determine which keywords and phrases your audience is searching for, as well as the search volumes of those keywords and phrases. Using the site scanning feature. Crawl your website and identify technical SEO errors. Getting SEO reports. Review any errors on your website and individual site pages. 8. Google Trends Image Source Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. Note that Google Trends isn’t where you’ll get granular data. I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool. Here’s what you should look for in Google Trends: Trends: Look for trends in specific countries or regions of the world. Popular topics: Find popular people and long-tail keywords related to them. Comparisons: Compare and contrast trends over time. 9. Seolyzer Image Source Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. Additionally, Seolyzer can help you: Monitor SEO issues: Identify poor response time, error messages, and crawl volume so you can resolve them before serious damage is done. Manage your unique KPIs: Analyze page performance, crawl volume, HTTP status codes, active and new pages, and desktop versus mobile responsiveness. Segment web pages: Determine what your most crawled pages are. Compare web pages: See what Google deems as the most important to the pages that are crucial to your business’s bottom line. Measure SEO impact: Understand the impact of your SEO efforts on a page-by-page basis or by the category of the page. 10. SEOquake Image Source SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export. Other things you can use SEOquake for are: Link Analysis: Get a detailed description of your link performance — including URLs, anchor text, and other link types — with the tools Link Examiner feature. Focus on metrics that matter: Adjust your SEOquake reports to display only the parameters and metrics that you care about. Audit your website’s SEO: Identify any SEO-related issues that search engines can find. Share your findings with stakeholders: Export the results of your SEO analysis into a customizable and shareable report. 11. Seobility Image Source Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips. Besides the detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring. Here are some more features you can leverage when using Seobility: Finding technical errors: Resolve on-page SEO issues quickly to recover lost traffic and prevent future traffic dips. Accurate SEO scoring: Receive an SEO score that accounts for various website factors, including meta-information, page quality, link structure, and more. Meta information analysis. Understand the specific SEO issues with your meta information, such as meta titles/descriptions, meta tags, and invalid or incorrect domain names or page URLs. Optimization opportunities. Identify areas for improvement regarding your page speed and quality (related to text, duplicate content, responsive design, and alt attributes for content). Link structure suggestions. Understand how your page and link structure can be improved by getting data about your headers, internal links, and incorrect anchor text. Server error fixes. Identify specific server errors related to any redirects, HTTP headers, or CSS and Javascript files. 12. Check My Links Image Source Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work. For instance, if you were to search for a term on Wikipedia, Check My Links could tell you how many links that Wikipedia page has and how many of those links are broken. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators.   Here are some more examples of what Check My Links can do: Identifying broken links: Check each link on your web pages and identify all invalid links. Auto-highlight issues: Quickly see the good links in green and the broken links in red. Export broken links for further analysis: Copy all of your bad links to your clipboard in one click. 13. BROWSEO Image Source BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors. Here’s the snapshot of what we got by entering this article about SEO tips into BROWSEO: Examples of what you can do with BROWSEO include: Seeing the number of words on the page: Find the sweet spot for copy length on your web pages. Determining the number of internal and external links on your page: This allows you to see how your linking strategy is working on each page. Seeing all of your meta information: Review title tags, alt text, and meta descriptions. 14. CWVIQ Alerts CWVIQ is a free email notification service for website owners to monitor site speed and get notified when pages load slowly.  Page speed and Core Web Vitals are essential SEO components that can impact your rankings and user experience. With CWVIQ, you can monitor these. CWVIQ also sends subscribers a weekly summary of the monitored speed through the week, along with CWV metrics. Examples of what you can do with CWVIQ include: Monitoring website performance: Obtain weekly reports and analytics on page speed and web performance Optimize backend performance: Identify underperforming website elements to improve load times and user experience 15. PageSpeed Insights Image Source This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed.  Here are some things PageSpeed Insights allows you to do: Monitoring page load speed. See how quickly the elements of your web pages load on mobile and desktop. Improving site navigation. Find opportunities to improve your website’s accessibility and navigation. Bettering UX improvement. Identify problems slowing down your website and performance.  Find suggestions to create a better user experience. Performing UX analysis. Discover an in-depth analysis of your site’s user experience with essential metrics like: First contentful paint — how long it takes for a user to see content on the screen. First input delay — the time before a page becomes interactive and responds to the user’s first interaction, like clicking a link. Cumulative layout shift — how stable the page elements are as it loads. Largest contentful paint — How quickly the user can see the largest page element. 16. Schema.org Image Source Search bots scrape structured and unstructured data from web pages. But the bots are not always accurate.  Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content. Search engine companies created it as a unified language for structured website data. This code helps search engines display your content in rich format (search results other than the traditional blue link text). For example, the recipes displayed below are rich results: Schema data helps search engines show your pages for the right search query, increasing your website’s CTR and site visits. Note that Google only uses 35 of the schema types. However, they don’t penalize you for including structured data they don’t use. Check out their rich results page to learn more about the schema types you can implement on your website. Schema.org helps you to: Explore several ranking opportunities, including rich results like knowledge panels, FAQs, carousels, images, videos, etc. Add schema to any website page. Structure page data to help search engines easily find and categorize your website. Enhance your website’s appearance. This gives you a competitive edge in the SERPs. Paid SEO Tools Next, let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization). 1. HubSpot SEO Marketing Software Image Source Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise. HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions. Whether you’re creating your first content strategy or you’re an expert in all things SEO, HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your performance. HubSpot’s marketing software doesn’t keep SEO in a silo. This tool works in conjunction with: Email: Send professional emails using your own branded designs. Marketing Automation: Create dynamic campaigns for segmented audiences. Lead Management: Track leads through each stage in your sales process. Analytics: Review your campaign to identify success and opportunities for improvement. 2. Ahrefs Image Source Price: Limited free features available. Plans cost $99/mo for lite, $179/mo for standard, $399/mo for advanced, and $999/mo for enterprise. Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better content decisions. Some of Ahrefs’ main features are: A site explorer, which shows you the performance of specific web pages on your website. A content explorer. This allows you to search high-performing web pages under specific keywords and topics. A keywords explorer, which generates the monthly search volume and click-through rates of specific keywords. Site audits, which crawl specified verticals within your domain and reveal technical issues at the page level. 3. SEMrush Image Source Price: $129.95/mo for pro, $249.95/mo for guru, or $499.95/mo for business. Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Semrush offers numerous resources, one of which is the SEO Toolkit. I like Toolkit because it allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more. SEMrush also allows you to: Build links. Analyze backlinks from other websites to your site. Use the Keyword Magic tool. Identify all keywords you need to successfully build an SEO strategy. See your competitors’ strategies. Identify the paid keywords or ad copy used in your competition’s PPC ads. Receive recommendations. See how you can increase your organic traffic by optimizing your content. 4. Sitechecker Image Source Price: a 7-day free trial is available. Plans cost $49/mo for basic; $199/mo for standard, and $399/mo for premium. Sitechecker is a comprehensive solution for SEO auditing that identifies opportunities to increase organic search traffic. Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. Some of the top features Sitechecker offers include: Site audits. Track all types of errors on the site at a rate of 150 pages per minute. Fine-tuning is available to monitor website function with automatic notification when problems are detected. Rank tracking. Track positions of keywords for specific queries in any search network of choice, on any devices, and in a given region. Convenient service with the results and daily reports sent to your email. Backlink tracking. Keep track of backlink changes around the clock to avoid losing any valuable links. Control and decide which links to collect and track. An all-in-one Chrome Extension. Instantly check the keyword and SERP positions within your browser. 5. SEOptimer Image Source Price: A free trial is available. Plans cost $19 a month for DIY SEO, $29 a month for white labeling, and $59/month for white labeling and embedding. SEOptimer is an SEO audit and reporting tool used by digital agencies to create white-label audits and embed an audit form on their website for lead generation. SEOptimer’s reports are comprehensive and check over 70 data points.I like that you can run free site audits right from their homepage. An overall score is applied for the site, and additional scores are broken down into five categories: On-page SEO, Backlinks, Usability, Performance, and Social media (including Local SEO). The report contains details about each check and indicates a pass/fail, together with recommendations on how to improve. Some of the top features SEOptimer offers include: Unlimited white label audits. Create customized, white-labeled SEO audits. Embeddable audit tool. Fully customize and embed a site audit form into your agency website to generate new leads. An SEO crawler. Scans every page of a site for problems and identifies issues holding back a site from ranking. A keyword research tool. Perform keyword research quickly, see search volume, competition, traffic, and CPC. 6. KWFinder Image Source Price: A free trial is available. Plans cost $29 a month for entry, $49 a month for basic, $69 a month for premium, and $129 a month for agency. Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic. What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are. Some of the top features KWFinder offers include: Hidden long-tail keyword insights. Find long-tail keywords that give you more opportunities to acquire traffic. Competitor keyword insights. See how your competitors’ keyword strategy compares to your own, plus find more keyword opportunities. A SERP analysis tool. Analyze competition in the SERP to understand what elements readers are looking for on your pages. A local keyword research tool. See what searchers are looking for locally and appeal to local markets for more niche traffic. 7. GrowthBar Image Source Price: A free 7-day trial is available. Plans cost $36 a month for standard, $74.25 a month for pro, and $149.25 a month for agency. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs.  This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Here are some more key features of GrowthBar: Top keywords and backlinks. See which paid and organic keywords are driving the most traffic for your website and get a list of the most authoritative backlinks pointing to your site. Get your keyword difficulty score. Quickly assess the difficulty of ranking a keyword based on the strength of the domain authorities of the URLs ranking on page one. Use the word count tool. View the word count of any page directly from the SERP. Use the keyword suggestions tool. Get a list of related keywords you might want to rank for, along with their search volume and cost per click. 8. Woorank Image Source Price: A free 3-day trial is available. Plans cost $89.99 a month for pro and $199.99 a month for premium. Contact Woorank for an enterprise quote. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report: Marketing checklist. Review common marketing tasks that you can complete as part of your SEO strategy execution. SEO. Analyze your SEO metrics against your goals. Mobile optimization. Decide which mobile optimization tactics to employ based on the mobile data. Social analysis. Get insight into how social media is playing a part in your traffic and SEO goals. 9. BuzzStream Image Source Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom Price: A free 14-day trial is available. Plans cost $24 a month for starter, $124 a month for group, $299 a month for professional, and $999+ for custom. Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. BuzzStream also helps you: Identify candidates for outreach. Find them based on their industry and how engaged they are across various social networks. Identify candidates for backlinks. These are individuals who will likely be receptive to your backlink request for other reasons that are unique to your business’s niche. 10. Moz Pro Image Source Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium Price: A free 30-day trial is available. Plans cost $79 a month for standard, $143 a month for medium, $239 a month for large, and $479 a month for premium. The Moz Pro subscription serves as an all-in-one tool for increasing your website search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their efforts. Moz Pro also includes: A website crawler, which analyzes up to 3,000 links on a given URL. Email reports, which detail the crawl data for the pages your site links to. Insight into various “crawlability” factors. These include duplicate content and redirects that could be influencing your SEO performance. 11. Linkody Image Source Price: A 30-day free trial is available. Plans cost $14.90 a month for webmaster, $24.90 a month for advanced, $49.90 a month for pro, $99.90 a month for agency, and $153.90 a month for agency XL. The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface. Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken. Other Linkody features include: A way to “Spy” on your competitors’ backlinks. Enter the URL of your competitor and let the tool pull all the links and metrics. The information returned will help you discover niche-relevant, high-quality backlink opportunities for your brand. Methods to gain useful insights. See your most important metrics when it comes to backlink tracking, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and more. The means to create white-label reports. Download reports you can share with your team and/or clients to get a better idea of your backlink distribution and link-building progress. 12. Screaming Frog SEO Spider Image Source Price: Free plans are available. Paid plans cost $259 a year. Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to manually evaluate the same URLs.) Other notable features of Screaming Frog SEO Spider are: A Java program. Screaming Frog includes an intuitive Java program with easy-to-navigate tabs. Easy export to Excel, so you can further analyze your SEO data. 13. Remove’em Image Source Price: You can pay a one-time fee of $249 for the lifetime plan. A one-website subscription costs $99 a month. A 10+ website agency plan costs $899 a month. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links. This tool can: Scan your backlink profile. Discover a list of contact information for the links and domains you’ll need to reach out to for removal. Export a list of backlinks. If you wish, you can disavow backlinks by telling Google not to take these “bad” links into account when crawling your site. 14. AnswerThePublic Image Source Price: Plans cost $9 a month for individuals, or $99 a month when billed annually. Expert plans cost $199 a month. AnswerThePublic is a search listening and keyword tool that gets autocomplete data from Google and other search engines. Entering a keyword into this tool gives you a list of phrases and questions people are searching for around your keyword. With AnswerThePublic, you can also: Receive updates. See when people are talking about your most relevant keywords. Monitor keyword trends. Understand keyword research behavior among your target audience and customers. See real-time searches. View the keywords and phrases your audience is researching in real time. Get ideas for your website and blog. Discover new content ideas based on relevant keyword research. 15. Keyword Hero Image Source Price: A 14-day trial of any plan is available. The little hero plan is free. Plans cost $9 a month for big hero, $49 a month for giant hero, and $149 a month for ultimate hero. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. Here are some more actions I love that you can take with Keyword Hero: Identify organic traffic and conversions. Uncover the success you receive from your intended keywords. Separate traffic. Identify brand versus non-brand search traffic. Optimize your position in the SERPs. Optimize your website for specific target keywords. See query details. Understand whether your visitors used informational versus transactional queries to find your website. 16. SpyFu Image Source Price: Plans cost $39 a month for basic and $79 a month for professional. SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains. The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads. With SpyFu, you can also: Download a competitor’s PPC keywords. Use this insight to develop more competitive PPC strategies that can compete in the ad space. Download a competitor’s SEO keywords. Use this insight to develop more competitive organic keyword strategies that can compete in the SERP. Review ranking trends. Access the ranking of a page or website for a keyword over time. Discover keyword ideas. Get keyword insights for your Google Ads to increase your chances of conversion. 17. Seomator Image Source Price: A free 7-day trial is available. Plans cost $49 a month for lite, $99 a month for standard, and $279 a month for advanced. Seomator is an SEO auditing and website crawling tool. It assists with technical SEO analysis and on-page optimization testing.  Once the tool crawls your site, you’ll receive an SEO report that explains your website’s SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more. I especially like that your analysis comes with tips for improving each SEO element.  In addition, you can: Use the SEO monitoring alerts feature. Your website will be automatically crawled, and you’ll get an immediate notification if something is problematic in terms of SEO. Get detailed reports. Find insights about your on-page and off-page SEO elements. Use the domain comparison tool. Compare two competitors’ websites to identify the strengths and weaknesses of their SEO (such as broken links, content quality, HTML tags, and more). 18. ContentKing Image Source Price: Plans cost $139 a month for basic, $319 a month for standard, $449 a month for pro, and $1,279 a month for enterprise. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them. With ContentKing, you can also: Improve your SEO. Use ContentKing’s 24/7 website audits (and algorithms) to gain insight into your SEO and receive tasks for optimizing your web pages. Get alerts. Get notified whenever something on your website is broken or is no longer well-optimized so you can efficiently fix the issue. Track changes. Follow the history of all your content changes on your site (such as changes on individual web pages and changes in robots.txt) and search the history of your changes. Visualize data. See real-time dashboards and reports. 19. SE Ranking Image Source Price: Plans cost $44 a month for essential, $87.20 a month for pro, and $191.20 a month for business. SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic. It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy.  Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options. With SE Ranking, you can also: Perform keyword rank checks. Monitor your and your competitors’ keyword positions and provide accurate keyword rank analysis, evaluate SEO potential, and show historical data changes. Conduct website health audit. Evaluate all your website pages to create an in-depth report of website tech and performance errors with actionable tips on how to resolve them. Complete competitor analyses. Scope your competitors’ website traffic dynamics, keyword rankings, and other data in organic and paid searches.  Conduct backlinks analyses. Analyze any website and create a complete report of the backlink profile with dynamics of new and lost site links and referring domains, anchor text distribution, and pages linked out to the most. 20. ContentShake AI Image Source Price: Free plans are available. A paid plan costs $60 a month. ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. It enables you to produce search-optimized article drafts. The AI tool automates content creation from ideation to optimization and publishing. I love ContentShake AI because it helps you with content creation by generating niche-based or general content ideas, and it allows you to create, edit, and publish SEO articles to your WordPress site. It also simplifies sentences and rephrases sections to your satisfaction and assesses your content’s readability and tone of voice. Here are some ContentShake AI features that you can take advantage of: Title. Find topics suggested by AI and used by your competitors. Keywords. Assess the keyword efficiency, monthly search volume, and keyword difficulty of the keywords you want to rank for. Introduction. Choose from several introductions and customize them to fit your target audience. Structure. Discover keyword-optimized H2s and H3s. Images. Select images from Unsplash and see photos from competing websites.  Facts and data. Select relevant data from top research platforms. Articles for inspiration. Glean ideas from suggested articles. 21. Respona Image Source Price: Plans cost $79 a month for starter and $399 a month for pro. Custom quotes are available for unlimited plans. Respona is a link-building platform for building personalized outreach campaigns. This SEO tool lets you find quality link-building opportunities, get stakeholders’ contacts, send custom emails, and build recurring outreach campaigns.  Respona can help you: Find outreach contacts. Automatically find the perfect contact for your outreach campaigns, including their email and LinkedIn profile. Implement the Skyscraper Technique. Get contextual backlinks from articles linking to competitors’ pages ranking for relevant target keywords. Find unlinked mentions. Find pages that mention your website and nudge them to link back to you. Book podcast interviews. Boost your online visibility by sharing ideas on popular industry podcasts. Recruit affiliates. Invite publications to join your affiliate program to generate leads and increase revenue. Pitch resources. Pitch resources to websites listing top resources in your vertical. Boost your domain authority. Build quality backlinks to increase your domain ranking and visibility. Customize outreach templates. Personalize and automate email outreach templates for different content types. 22. Hunter Image Source Price: Free plans are available. Plans cost $49 a month for starter, $149 a month for growth, and $499 a month for business. Successful link-building depends on effective outreach efforts. But how do you ensure you are reaching the right people? Enter Hunter.io.  With over 107 million indexed emails, Hunter.io is a powerful lead generation and link-building software that aggregates and verifies emails of professionals across several industries. As a link-building tool, it gives access to personal and domain-specific emails. The transparency about the email sources and compliance with data regulations are also great.  Here are some core features of Hunter you can use: Email discovery. Discover all emails associated with any domain you visit online, letting you connect with article publishers to request backlinks.  Email verification. Verify the authenticity of the prospect’s emails to avoid hit-and-miss outreach campaigns. Lead generation. Generate leads from different industries using filters like portfolios. Domain-based email search. See the emails associated with website domains you visit.  Campaign templates. Create email campaigns by customizing templates in Hunter.io.  23. Nightwatch Image Source Price: Free plans are available. Paid plans cost $39 a month. If you run a local service business, you’d want to track keywords your website ranks for in specific locations. This is where Nightwatch shines.  Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis. Nightwatch features include: Global and local keyword tracking. Track your website’s local ranking for specific keywords across over 107,000 locations. Competitor analysis. Compare your ranking for keywords with your competitors’ ranking. Keyword opportunities. Discover keywords to target and potentially rank for. Local SEO. Optimize your website to rank for specific locations. Site audits. Conduct site audits to spot problematic pages and assess the site’s health and security. Page speed monitoring. Monitor the load time of your website’s pages. 24. PlePer Local Image Source Price: A free trial is available. Plans cost $10 a month for local pros, $25 a month for local agencies, and $150 a month for the big guys. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. Here are a few things you can do with PlePer: Analyze competitor listing. Discover and analyze the categories of top-ranking competitors. Generate GBP review link. Create a link so customers can give a Google review in one click. Search for duplicate listings. Identify duplicate GBP listings to delete. Monitor your GBP. Receive updates when people review your Google Business Profile. Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content. Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.  

41 Landing Page Design Examples to Inspire Your Own in 2024

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are.How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, knowing what goes into a great one is helpful. In this piece, I’ll explain how to make a landing page work in your favor and provide you with a list of landing pages I love so you can see these impressive designs in action and implement their tactics on your own landing pages. Pro tip: HubSpot’s free CMS tools enable you to create your own website from scratch, with plenty of customization options available so you can tailor your website to your branding. What makes a landing page effective? Different industries have different conversion rates, but it’s 2.35% on average. However, with awesome landing pages, you can raise that number to 5.31% or even more, according to WordStream’s study. Image Source The best part? Over 30 landing pages can get you seven times more leads compared to sites with less than 10—no need to say more about the impact of a good landing page. But what makes a landing page suitable? Let’s go through five key factors. Catchy Headlines Make a headline that grabs attention. It should be around ten words short and tell visitors what they’ll get from your page. Image Source Use numbers, be specific, and choose strong words. If you need some inspiration for word choice, I found a fantastic OptinMonster blog post with 700+ converting and attractive words. From the long list, I chose this one because catchy terms keep me engaged every time: Image Source Pro tip: Emotional headlines grab attention. For example, “Master Time Management” is transparent, but “Best Tool for More Time with Your Kids” hits differently, straight to the heart. Eyeflow Design Make sure your page looks neat and is easy to use. First, categorize everything you can. Then, put up excellent videos or pictures that fit your brand. Don‘t use too many colors and elements — it can make things messy and make it hard to notice what’s important. Play with neutral colors, contrast, white space, and directional cues to make your CTA pop. Here’s a bit of inspo from Duda: Image Source Scroll down to see pictures with the same colors and fonts, keeping the brand’s style consistent. Image Source Pro tip: Consider spicing things up with new elements like VR, AR, or 3D images. Shopify’s research showed a 94% increase in conversions with these visuals. Short and Sweet Writing Just like with headlines, keep your landing page text brief. In this case, we’re talking around 250-300 words — unless you’re selling something super complex. The shorter text makes it 11.8% easier to read and understand. Keep it simple and direct. Explain why your offer matters to them. When writing landing page content, start with an outline. I love Patrick Cumming’s LinkedIn carousel, where he shared the AIDCA outline for crafting effective landing page content. Image Source Also, don‘t be boring or too pushy with your CTA. Instead of “Sign up for a Trip,” go for “Join the Trip of Your Life.” It’s more fun and promises something amazing ahead. Pro tip: Don’t sound like a robot. If your copy is too ChatGPT-ish, most people will probably leave the site (including me :)). Show you care by writing in a way that connects with your audience. Testimonials and Reviews Include quotes from happy customers or stories about good experiences. It helps people trust that your thing is great. You can use different types of testimonials — short quotes, video stories, case studies, ratings, before-and-after pictures, social media posts, influencer endorsements, employee feedback, expert recommendations, or interactive content. And who says you need to choose one type only? Very Good Copy mixes both video and written testimonials, and it works great: Image Source According to the Reputation X study, business needs more than just showing up in search results: 49% of people want at least a four-star rating. People read about 7 reviews before trusting a business. Trust leads to purchases, and online reviews can make or break that trust. Pro tip: Try to use video testimonials whenever possible. 93% of marketers think videos work as well or even better than other content types. I like it when there’s a real person talking on a site — way cooler than reading quotes and names, especially on some new site where you end up Googling if that person is even real. A/B Testing You need to regularly do checkups to see what’s working on your landing page. A/B testing helps you compare two web page styles with the same web address. Some visitors see one style, and the rest see another. By looking at how well each version does, you can pick the one that works better. Keep changing little things on your page to make sure it’s always a crowd-pleaser. Whatever the problem is, A/B testing can help you figure it out and find the best solution. Use quality tools for this purpose to find out where users are having trouble. For instance, with our Marketing Hub and CMS Hub, you can A/B test your landing pages. Image Source Pro tip: If your page is in multiple languages, you can run a test for each language version with our software. Now, check out the best 41 landing pages to inspire yourself. 41 Examples of Great Landing Pages 1. Shopify Image Source Like many of the other landing pages in this post, Shopify’s trial landing page for sellers keeps it simple. It’s not too text-heavy but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. Why This Landing Page Works Clean interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial’s details and benefits. Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes it easier for you to quickly get started selling online with their tool. What Could Be Improved Emphasizing security: The last column states that the platform is safe, but doesn’t explain why. Instead, it mentions that over a million businesses use it. A few words that speak to site security would improve this section since the number of vendors is already stated at the top of the page. Additionally, it would eliminate friction for visitors with security concerns. 2. Great Jones Image Source Great Jones offers up a landing page that’s as beautiful as its Dutch Ovens. It’s very aspirational and taps into all of our ideal kitchen dreams. Why This Landing Page Works Use of color: Great Jones’ site is colorful, just like its cookware. The use of bold colors quickly draws visitors in and makes the cookware stand out. Prominent CTA: You can’t miss the $10 Off coupon. Who wouldn’t want a discount on these gorgeous pots? What Could Be Improved Rollover descriptions: With so many pans and utensils pictured at once, it would be great if users had the ability to view the name of the item. That way, they could find it easier on the site when they’re ready to buy. 3. Muzzle Image Source Muzzle, a Mac app that silences on-screen notifications, fully embraces this show-and-tell mentality on their otherwise minimal landing page. Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves? Why This Landing Page Works Show rather than tell: Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, but it also manages to compellingly convey the app’s usefulness without lengthy descriptions. Cohesive visual experience: Even the text on the page is a muted gray color, mirroring the function of the product. What Could Be Improved Could be difficult to read: While the light gray text on the white background is great at mimicking the product’s function, it may be harder to read for some. 4. DoorDash Image Source Takeout enthusiasts are no doubt familiar with DoorDash, the app that lets you order food from a variety of restaurants from your phone. Well, instead of customers, this landing page is geared towards recruiting partners and Dashers who make the deliveries. Why This Landing Page Works Emphasizes dasher autonomy: This landing page really plays up that Dashers are independent and free to work when they want. User-friendly: Just enter your address in the search bar, and voila! Instantly find the best local restaurants near you. What Could Be Improved Advantage over competitors: DoorDash is not the only delivery game in town. They could highlight what sets them apart from a competitor like UberEats. 5. Wise Image Source Wise allows you to send or receive money in different currencies and countries. Its landing page separates customers into two categories — either Business or Personal. You‘re not distracted by options that don’t apply to you. There’s even a short video to show visitors how the service works before they try it. Since they’re dealing with money, it’s important to get the customer experience right the first time. Why This Landing Page Works Highlights safety: The security information is out front and center on this page, helping to ease any hesitancy a potential customer might have and assuring them that Wise is a safe service to use to send and receive money. Emphasizes value: In several places on the page, in both text and video, Wise reiterates that it’s less expensive than transferring money through a traditional bank. What Could Be Improved Adding an FAQ: Putting an FAQ section at the bottom would be great, especially for such finance-related stuff where people often have many questions. 6. Airbnb Image Source To help convert visitors into hosts, Airbnb offers a search bar pop-up. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation. Image Source If you visit the page already convinced, the clear call-to-action at the top of the page makes it easy to convert on the spot. Why This Landing Page Works Personalization: Airbnb shows you right at the start what you could potentially earn based on your area and the size of your home. This is useful for potential new hosts who may still be figuring out how much they should charge and what they can expect to earn. Straight to the point: Minimal information against a clean white backdrop keeps the focus sharp. What Could Be Improved Nothing: The page is clear and concise, reassures potential hosts Airbnb is safe to use, and offers a personalized experience. 7. Wag! Image Source Wag! is a service that connects dog owners with dog walkers and sitters. This page gets right to the point with a large font encouraging prospects to join and puts the sign-up form prominently on the right half of the page. The green background color makes the white font and other elements on the page pop. The addition of a QR code on the form is also a nice touch, enabling visitors to scan it, quickly download the app, and sign up. Why This Landing Page Works Efficient form: Leaving the form field open on the page means visitors don’t even have to click on a CTA to access it. The QR code further expedites the process. Emphasizes credibility: Including caretaker photos and the fact that more than 400,000 caretakers currently use the service nationwide makes Wag! more trustworthy. What Could Be Improved It’s not compelling: Unlike DoorDash mentioned earlier, Wag! makes no mention of why people should join. What are the perks? Are the hours flexible? 8. Wistia Image Source Right off the bat, you notice the baby blue background with the pop of darker blue in the form of an “Explore Plans” button. The page gets right into the action with a video describing the services. Why This Landing Page Works Ease of use: The form itself allows users to quickly fill it out by linking to their Google account. Doing so enables the autofill feature, which cuts down on friction for the user. Capitalizes on visuals: As a video host, Wista does a great job of showcasing its capabilities using a variety of mediums. There are colorful graphics, videos, and even a link to marketing-focused cartoons. What Could Be Improved Including an FAQ: Testimonials are great, but sometimes customers have a few concerns that could be answered quickly with an FAQ section. That way, they can decide whether or not to sign up without having to leave the page to search for answers. 9. Webflow Image Source Webflow, a design tool for web developers, packs a lot of information into just one GIF. As with Muzzle, Webflow also gets right to the point and demonstrates what its tool can do, rather than just talking about it. The animated GIF is visible in the same frame on the website, so users can see how the product works and sign up without scrolling. Why This Landing Page Works Show rather than tell: Being able to view Webflow’s tool in action gives potential customers a clear idea of not only what it does but how their user experience will be. Removes risk: In several places on the landing page, visitors are reminded that the service is free. There’s no trial to sign up for. They can build their site for free and decide whether or not to sign up for a plan when they’re ready to launch. What Could Be Improved Nothing: This landing page is the perfect balance of information, usability, and visuals. 10. Talkspace Image Source Talkspace, an online therapy service, really focuses on trustworthiness with this landing page. All of the information on this page emphasizes that customers will have access to licensed therapists. It drives home that the service is secure and confidential. This is a great way to reassure those who may be hesitant to participate. Image Source Image Source The use of shapes is also a clever idea. Overall, the layout is clean, inviting, and informative. Why This Landing Page Works Color palette: Calming pastel colors perfectly match the brand’s message. Provides value: In addition to providing details about how Talkspace works, this page also provides several mental health resources and articles. What Could Be Improved Nothing: This page has a great user interface and serves as a great starting point for mental health resources. 11. Nauto Image Source Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies that manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it packaged into a super-simple ebook. Its landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important. Image Source The green “Submit” button might’ve even been on purpose (on the road, green means go, after all). Why This Landing Page Works Simplicity: No distractions on this landing page, which is perfect given the company’s focus on safe, self-driving vehicles. Smart white space usage: Nauto effectively uses a white background, showcasing a clean and purposeful design. What Could Be Improved The form: 10 fields is too overwhelming. 12. Industrial Strength Marketing Image Source Right off the bat, this landing page pulls me in with a compelling, punchy header: “Don’t Make Me Zoom.” It directly speaks to a common experience most of us have had when we‘re browsing on our phones or tablets — and it’s a little sassy, too. But that‘s not the only thing keeping me interested in this landing page. Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event. Image Source Why This Landing Page Works Voice: The language is punchy and relatable, quickly drawing the reader in. Minimalist: The black and white color scheme with just a few pops of red really makes the sign-up sheet stand out. Additionally, the minimalist design works beautifully on mobile and desktop, with no pinching required. What Could Be Improved Nothing: Both the mobile and desktop versions illustrate the perfect execution of a minimalist layout, which helps the reader navigate the site with ease. 13. Inbound Emotion Image Source Even if you don’t speak Spanish, you can still appreciate the conversion capabilities of this HubSpot partner site. My favorite feature of the page? The form stays in a fixed, prominent position as you scroll through the site. I also love the simple layout and warm colors. Why This Landing Page Works Fixed form: Having access to the form while scrolling provides a better user experience. No need to scroll back up to the top of the page to find it. Simple interface: The layout is simple but effective. The use of only two shades of orange gives a monochrome feel and keeps the focus on the benefits of the ebook. What Could Be Improved Make the form brief: There were six items to fill out, not including the checkboxes option at the end. Longer forms could be a turnoff for some visitors. 14. IMPACT Branding & Design Image Source Full disclosure: IMPACT is a HubSpot partner — but that‘s not why they’re included here. IMPACT’s landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye. Image Source The free guide IMPACT is offering for download here also doesn’t emphasize the download itself in the blue button that allows you to submit your filled-out form. Rather, IMPACT is inviting you to “generate more conversions” — putting the focus on what you stand to gain as a result of reading the guide. Why This Landing Page Works Clever messaging: You’re not downloading an ebook. You’re learning how to “generate more conversations.” This rephrasing is far more enticing than simply putting a regular download button. Simple use of color and fonts: The blue tones work really well on this landing page, giving it variety while keeping the look cohesive. Since there’s lots of text on the page, a simple font is perfect. What Could Be Improved Nothing: This page encourages downloads in a clever way using a simple layout and colors. 15. Unbounce Image Source It‘s no surprise Unbounce made this list — they’ve actually written the book on creating high-converting landing pages. Although there are many amazing things about this landing page, I absolutely love the sidebar menu and lots of visuals. Unbounce is really skilled at providing visitors with the information they need, but also what they didn’t know they needed until they landed on the site. Why This Landing Page Works Gives visitors options: When it comes to accessing the course, users can either click the main button above the upper half of the page or, if they’ve been scrolling, click on the course from the sidebar on the left. Eliminating the need to scroll back up to the top of the page. Sometimes more is more: In addition to the course, Unbounce provides visitors with industry-specific reports and answers to other landing page-related topics. Providing even more useful information sets Unbounce up as a trusted authority in their field. What Could Be Improved The descriptions: The course offers several modules, and it would be helpful if some offered a brief description. The sidebar menu offers a course list, but a short sentence summarizing what visitors can expect to learn would be helpful. 16. Bills.com Image Source Often, people think landing pages are static pages on your website. But with the right tools, you can make them interactive and personalized. Take the example above from Bills.com. To see if you’d benefit from their consultation, you answer three questions before you are shown a form. Then, you answer two more questions, like the one below: Image Source Image Source And here’s the final landing page form where you fill out your information: Image Source I‘m not sure how the algorithm works (or if there’s one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I’m sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I’d bet that Bills.com increased conversions pretty significantly. Why This Landing Page Works Exclusivity: Everyone likes to feel special, which is why exclusivity works so well. The page gives the impression that the offer isn’t given to just anyone. You have to qualify first. Interactivity: Anytime you can get users to interact with the page, even if it’s something as simple as using a form with a sliding bar question. What Could Be Improved More color: While the site is geared toward not-so-fun topics like bills and debt, it doesn’t mean it has to be boring. The gray leaves much to be desired. 17. Zillow Image Source Zillow did something very similar to Bills.com with their landing page. It starts with a simple search bar asking for a neighborhood, city, ZIP code, or address. Sounds creepy, but don’t worry. This form field is set on top of a hero image featuring a woman stepping out from home. Of course, the address itself won‘t be enough to get a true appraisal value of a home. It just denotes the home’s neighborhood. It’s a bit like playing The Price is Right. You can guess how many homes in the area are worth and then type in an address to see how close you are. If you want to learn more info about a property, Zillow then prompts users to sign up to continue. Why This Landing Page Works Simple access: Users can get all the information without signing up. Establishes authority on the topic: Zillow has access to so much housing and neighborhood data. It’s no wonder they are one of the top home search sites in the nation. What Could Be Improved Nothing: The Zestimate page is simple but effective. Those with concerns about what a Zestimate is and how it’s calculated have easy access to the homebuying FAQ on the second half of the page. 18. Landbot Image Source Landbot, a service that creates chatbot-based landing pages, puts its own product front and center on its chat-fueled landing page. Visitors are greeted by a friendly bot —complete with emojis and GIFs —that encourages them to provide information in a conversational format instead of via a traditional form. Why This Landing Page Works It’s fun: From the bright colors to the GIFs, this page keeps visitors engaged and entertained. Show, not tell: By having the chatbot right on the page, doing its thing, potential customers can see exactly what they’re getting. The whole experience simulates what it’s like to use Landbot’s product. What Could Be Improved Nothing: Landbot’s use of a live demo, testimonials, highlighted integration features, and detailed breakdown of how the product works leaves new customers ready to sign up at first glance. 19. Webprofits Image Source Like Industrial Strength Marketing mentioned earlier, Webprofits also makes great use of a predominantly black, white, and red color scheme. The result is a clean layout that makes great use of the pops of color on the page. It’s a testament to the organization’s expertise in digital marketing and UX design. Image Source They also make it easy for you to figure out what Webprofits actually does. The rest of the page offers detailed case studies. Why This Landing Page Works Informative, but not overwhelming: There’s a lot of information and text on this page, but the use of well-placed graphics and videos helps break things up. Multiple CTAs: Placing the same CTA throughout the page makes it so visitors don’t have to scroll all the way to the top to “Talk with Webprofits” or “Get in Touch.” What Could Be Improved Nothing: Webprofit makes great use of the long landing page format, packing in all the pertinent information visitors would need in one place with a visually appealing experience. 20. Native Poppy Image Source Sometimes, you‘ve just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, Native Poppy’s landing page is a pleasure to look at. Aside from its beauty, the page has some great elements: a clear and delightfully pink CTA, an informative “How It Works” section, testimonials, and an FAQ at the bottom. Best of all, it plays with language, ditching the phrase “become a subscriber” for “become a wild flower.” I don’t know about you, but I’d much rather be a “wild flower” over a subscriber any day. Image Source Image Source Why This Landing Page Works Captures brand voice: The layout of Wild Poppy mirrors the whimsical vibe of the brand. From the photos, font choice, and “wild flower” subscription, all the messaging works in harmony. Persuasive: By highlighting all the perks and discounts of being part of the subscription program, it entices customers to join. What Could Be Improved Form visibility: While there are multiple CTAs, it would have been nice to have the form fields on the page for faster sign-up or as a pop-up after clicking. 21. Conversion Lab Image Source While I wouldn’t typically include an example of a homepage with a form on it in a post about landing pages, this website is special. The homepage is the entire website — the navigation links just take you to the information below. When you click “Get My Free Consult,” the entire page darkens to highlight the form. See what it looks like before you click on the photo above. Image Source And, when you click that CTA, check out how the form appears: It’s a similar function when clicking on any of the headings on the page. Instead of taking you to a different page, it simply jumps to the corresponding section on the homepage. I love how you don’t have to leave the page to fill out the form or view any of the features, creating a seamless user experience. Why This Landing Page Works Creative: Having a homepage that also functions as various landing pages makes Conversion Lab unique. Best of all, it still provides a pleasant user experience. Organized layout: Despite having the homepage and landing pages as one, the page doesn’t feel cluttered or busy at all. What Could Be Improved Form placement: It would be nice if the form maybe opened up on one side so visitors could still read the content on the rest of the page. 22. Taboola Image Source The first thing that grabs attention on the Taboola page is the big headline in capitalized letters. The message really stands out against the dark background, and I love the pop of the yellow bubble around the CTA button. Plus, there‘s a super easy-to-spot “Learn More” button, so you don’t have to scroll through the whole page for more info. Why This Landing Page Works Bold message: The big headline immediately convinces visitors. Simplicity: Clear and simple design makes it easy to understand and navigate. Color combination: The black, yellow, and white combo is effective for improving readability and conveying a modern and energetic vibe. What Could Be Improved Nothing: The page is already great with its clear message and eye-catching colors. 23. Casper Image Source Casper usually has big discounts right on the main page that change depending on the season and collection. For instance, in this example, we can see the final snooze sale offering a 30 percent discount on everything, perfect for those in need of a new mattress or bedroom upgrade. The design is minimalistic and kinda relaxing, matching their vibe of selling good, quality sleep. Keep scrolling, and you’ll find a cool section I love on the site — UGC. Those TikTok videos make the site feel real and leave you wanting to try products. Image Source Why This Landing Page Works Quick access: Product categories are right at the page’s center, making it easy to find things quickly. Highlighted CTA: The “Shop Now” button catches the eye with its vibrant red color against the light tones. User-generated content and reviews: Real TikTok videos and customer feedback make the site authentic and trustworthy. What Could Be Improved No pop-up chat: The chat button only pops-up on the mobile version. It would be great if it was also on the desktop for easy access to customer support. 24. Merrill Edge Image Source If you need inspiration for your finance site, check Merrill Edge. The first thing you notice here is a personal retirement calculator that prompts you to click and make some calculations. Although it seems like a calculator at first, it’s actually an image that you need to click, leading you to the real calculator. In my opinion, that’s a minor drawback. The combination of colors is effective, showcasing the colors of the US. Why This Landing Page Works Matching colors: The page has nice colors that match the US flag, making it visually appealing. Sign-up form: The sign-up form is right there, easy to see, making it simple to get started. Dual search bars: With two search bars — one for quotes and another for site navigation — finding information is simple and efficient. What Could Be Improved Visual appeal: The website would be more attractive if it had more images. Even though finance and stocks involve a lot of written information, adding pictures can make the content more engaging and easier to understand. 25. Munchery Image Source For discovering awesome recipes, check out Munchery. When you land on the website, there’s a handy search bar where you can find the recipe you want with just one keyword. I love the cool, dark background with real people enjoying their food at a table. Right below the search bar, there’s a subscribe button and a chance to win a free gift worth $154 — super enticing! When you scroll down, you’ll find neatly organized recipes, from burgers and grilling to vegetarian dishes. Why This Landing Page Works Easy recipe search: Find recipes quickly with a simple keyword search. Attractive colors: The vibrant orange colors break the monotony of black and white. Clear categories: Well-organized recipes and simple navigation. What Could Be Improved Nothing: Munchery has a great page setup, making it easy to find what you need while looking pretty cool. 26. Zoom Image Source When you go to Zoom’s page, the first thing you see is the Zoom AI Companion. The page is simple, showing how this AI makes you better at your job. The buttons like “Sign Up” and “Contact Sales” are easy to find, so you don‘t have to search around. On the right side, there are cool sliding pictures, showing real people, numbers, and features. It’s a friendly start, inviting you to explore more. Why This Landing Page Works Nice colors: The white and blue combo looks fresh and clear. Credibility: Partners and trust site reviews give the site credibility and trust. Good copy: The short and snappy writing is on point—easy to understand and grabs attention. What Could Be Improved Information overload: The abundance of information and resources on a single page might be a bit overwhelming for users. 27. Domo Image Source Domo turns data into super-smart decisions. The landing page is user-friendly and packed with helpful information. And the colors? Soothing baby blue and vibrant orange — so easy on the eyes. Cool visuals, quotes from happy customers, and buttons like “Watch Demo” and “Try Free” are right where you need them. Domo also highlights industry recognition and real ROI stats, emphasizing the platform’s credibility. Why This Landing Page Works Clear menu: Easy navigation with categorized sections. Engaging visuals: Images, quotes, and logos improve visual appeal and credibility. Simple actions: Prominent buttons encourage immediate engagement. What Could Be Improved Nothing: This page is clear and uncomplicated. It’s easy to absorb information and visuals. 28. Netflix Image Source Netflix’s landing page cannot be simpler and better at the same time. It strategically places the email sign-up feature right in the center. After you enter your email, it takes you to the account setup or login page (if you already have an account). Crystal-clear CTA and slick, streamlined steps ensure hassle-free navigation for users of all ages. Why This Landing Page Works Easy talk: Netflix talks in simple words. No need for a dictionary — just straightforward info. No puzzle: Everything in the offer is laid out neatly and cleanly. Attractive design: Cool movie and series pics in the background, and that irresistible red and black combo makes the page look fantastic. What Could Be Improved Pricing plan: It would be a good idea to put the prices where people can easily see them, instead of FAQs. 29. Constant Contact Image Source Upon opening Constant Contact, I fell in love with the clear and organized layout. The tagline, “This year, don’t just hit send–send hits,” also caught my eye immediately. Simple. Effective. Amazing. Explore what you need by entering your email and testing out a 14-day free trial. Also, you can’t miss the badge proudly declaring Constant Contact as the top email marketing agency in summer 2023, so you know they mean business. Although there are many colors on the site, Constant Contact strikes that sweet balance for an awesome user experience. Why This Landing Page Works Cool words: The writing is catchy and makes you want to learn more about the offer. Easy to get around: Finding stuff is easy because of flawless organization and categorization. What Could Be Improved Communication choices: You can call or email for help, but adding a chat option would offer a better way to communicate. 30. WordStream Image Source Talking about good copies, WordStream also knows how to capture attention with a single catchy sentence. Right on the landing page, there’s a freebie with the Google Ads Performance Grader. The laptop flaunts a bold image, drawing attention to quick audit reports and tempting you to hit the “Grade My Account” button. If you keep scrolling through the page, you’ll see the Free Keyword Tool and many helpful blog posts. Trust builds up with impressive stats on LocaliQ’s success, while features like demo scheduling and newsletter sign-ups improve the overall experience. Why This Landing Page Works Effective messaging: Clear and compelling copy on the landing page to communicate the value proposition. Visual appeal with data: Engaging graphs and numbers for credibility and persuasive impact. Bullet points: Quick and easy scanning of key information. What Could Be Improved Contact section: It’d be good to add an email option in the contact section, as many users prefer email communication over phone calls. 31. Lyft Image Source The Women+ Connect by Lyft page looks cool and has a girly vibe — nice pics, minimalistic design, catchy messages, and a clear layout. It talks about rides for women and how they can make money with Lyft. The words are short and simple, saying women can drive on their own terms. Lyft’s landing site also talks about fun things like different ways to travel and special benefits for members. Why This Landing Page Works Clean design: A simple, clutter-free design for easy navigation. Real-life pictures: Images with real people add an authentic feel. Easy option exploration: Find and understand all choices with a user-friendly layout. What Could Be Improved Nothing: I don’t want to play favorites, but the girly vibe on this landing page is just awesome. Everything is clear, easy to find, and super cool. 32. OptinMonster Image Source OptinMonster is one of those sites that might not sweep you off your feet in terms of design, but its functionality is top-notch. I like the tidy layout — everything is well-categorized and structured. There are pictures and videos next to the explanations to help you understand the features better. When you scroll down a bit, you can see the results and figures constantly cycling and updating. Image Source Why This Landing Page Works Page sections: Well-organized page sections and categories. Live chat: If you have further questions, you can get answers immediately. Testimonial slider: Real customer opinions in a cool sliding format, making it look attractive and reliable. What Could Be Improved The copy: The copy would be better with a stronger emphasis on “you” instead of relying heavily on “our” or “we.” 33. Codecademy Image Source Codecademy‘s landing page is a mix of authenticity and functionality. They kick things off with a real person’s testimonial, adding immediate credibility. “Build your tech career” copy screams ambition right from the headline. But what really rocks here are the videos featuring real learners sharing success stories. That’s the most relatable inspiration and motivation to get intrigued. I also love the color scheme on the site. White, blue, and yellow always make me happy for some reason. They have a good vibe and can influence people to choose your service. Why This Landing Page Works Testimonials: Video testimonials of previous successful learners give you a real feel of what’s possible. Content: The landing page clearly shows what Codecademy has without making you read a lot. Nice colors: The mix of white, blue, and yellow looks good and makes you want to stick around. What Could Be Improved CTA: The first button you notice on this page says “Compare prices.” However, it’d be good to replace it with a more engaging option like “Become the best tech expert in the country.” 34. Semrush Image Source I can’t get enough of Semrush’s landing page for a few key reasons. Firstly, they promise measurable results from online marketing, setting the tone and message right away. The central search bar makes it super easy to jump into action by entering keywords or URLs. Right below, we can see partnership muscles with global giants like Amazon, Tesla, and Samsung. The breakdown of services into categories with visuals and bullet points is informative and easy to catch. The testimonials and numbers add weight to their claims, showcasing the platform’s popularity and awards. Something that’s too cool to ignore is the CEO’s presentation with a cartoonish hat. Image Source Semrush simply knows how to make it playful and professional at the same time. Why This Landing Page Works Visual and Informative: Clear categories, images, and bullet points for an effortless understanding of the content. Credibility: Impressive testimonials and numbers highlight the platform’s popularity and accolades. Coolness: The CEO’s presentation adds a fun and cool vibe that sticks in your memory. What Could Be Improved Nothing: No complaints at all. 35. Eiger Extreme by Mammut Image Source The most interesting site I explored is definitely the Mammut website for Eiger Extreme. The way they use moving pictures and that science lab font is absolutely fantastic. I like how the top menu stays in place while you scroll down. The small animations, like the temperature dropping, are also amazing and engaging. Image Source As you keep scrolling, different parts of the page show up, and it’s easy to add things to the cart. The page has good pictures and sounds, telling a story about adventures. So, once you open the site, you won’t feel like you’re in a typical online store; it will make you want to go outside and explore. And that’s the best part of it. Why This Landing Page Works Visually appealing: Moving pictures and special fonts look amazing. Fun animations: The little things, like the temperature dropping, make the site fun to check out. Tells a story: The pictures and sounds tell a neat story about adventures. Unique: Something you haven’t seen before. What Could Be Improved Loading and scrolling issues: The page takes a while to load — it’s a bit frustrating. It also stutters a bit when scrolling. 36. Hint Image Source Hint’s landing page is a showstopper with its lively aesthetic. The imagery of ingredients and bottles pops against the serene baby blue background. Placing the one-dollar-per-bottle offer in the focus is a brilliant move, instantly grabbing attention and interest. There’s also an ability to put bottles into your cart directly from the landing page—not a common but definitely a convenient feature. Why This Landing Page Works Smart offer placement: The one-dollar-per-bottle deal grabs attention right away. Easy shopping: Adding items from the landing page is super handy. Consistent brand look: The colors stay true to the brand’s product. Organized sections and categories: Each part of the site is neatly laid out for a user-friendly experience. What Could Be Improved Shift focus: Instead of so many discounts and offers, I’d like to see the product’s qualities and benefits to provide people with a reason to buy. Real-life images: It would be good to include images of influencers and UGC showcasing how people enjoy the product. It makes it more relatable and appealing to potential customers. 37. Linkfluencer Image Source Linkfluencer helps you succeed on LinkedIn. I like the friendly video from the founder explaining how things work. The whole site feels real with actual people, testimonials, and success stories. The site is well-designed, using dark blue as the primary color to align with LinkedIn’s aesthetics. B2B sites should always have some valuable resources for free, so they put a free guide button at the end of the page. Why This Landing Page Works Real and genuine: The friendly video with the founder and testimonials makes the site feel real. Credibility boost: Conference images show Linkfluencer is involved and knows their stuff. Effective copies: The content is clear and gets the message across. What Could Be Improved Autoplay video: The video starts right away, and I don’t like that. It would be better if you could choose whether you want to watch it or not. No chatbot: It’d be good to have a chatbot for instant replies and help. 38. Chanel Image Source The Chanel landing page screams luxury. But not luxury like kitsch and tastelessness, but luxury like elegance and timeless sophistication. The landing page showcases various collections, one below the other. Each collection features background images of fragrances, jewelry, eyewear, watches, and fashion shows. If you want to learn more about each, there’s a “See more” button that takes you to more details. What I particularly like is the option to enable high contrast, turning the entire site into a dark mode. It is a thoughtful and eye-friendly feature. Image Source Why This Landing Page Works Luxurious style: The page looks classy and fancy, perfectly in line with the brand’s image. Good overview: The page provides a clear and systematic display of collections. Chat: Live chat option for quick assistance. Dark mode: You can switch to a dark mode for a more comfortable viewing experience. What Could Be Improved Layered navigation: One button leads to another button until you finally reach the information/product you want. 39. Lamborghini Image Source Lamborghini’s landing page features a dynamic background with scenes of cars, car parts, and the whole production process. The site looks great, with a simple layout and clear categories. You can also see the latest Lamborghini news right on the main page, keeping enthusiasts informed and engaged. The website focuses more on pictures than words, which makes it enjoyable to explore. Why This Landing Page Works Background videos: Big moving videos show cool car stuff, making the page interesting. Easy layout: The site is simple and easy to use, with clear categories. Lots of pictures: The website has many images, making it attractive. Nice colors: The landing page is mostly black, with bright-colored cars breaking the monotony. What Could Be Improved Nothing: No issues at all. Lamborghini’s site scrolls smoothly despite the motion background, with no glitches. 40. Apple Image Source The Apple landing page boasts the best design among all companies selling similar products. Typically, pages for brands selling devices aren‘t stunning. I mean, don’t get me wrong — they’re all high-quality — but Apple has the most beautiful look. The landing page is well-organized, with easy-to-spot sections. They always showcase the newest product first, taking up most of the landing page. Why This Landing Page Works User-friendly navigation: It’s easy to explore, making it hassle-free for visitors. Visual focus: More pictures, less text, giving a visually appealing experience. Spotlight on new products: The latest items in the main focus for quick attention. Concise and impactful writing: Short, effective sentences to keep you interested. What Could Be Improved Nothing: This page serves as an amazing starting point for anyone looking for a new device. 41. Hubstaff Image Source Hubstaff’s landing page brings value, has a clear CTA, and includes trust-building elements like partnerships and testimonials. The page uses cool visuals, important stats, and key features to highlight how great Hubstaff is. What I especially love is focusing on the benefits, not only the features. The “Free 14-day trial” stands out in the blue button on the white top bar, making it easy for users to notice. Why This Landing Page Works Sharp look: Sleek design with different shades of blue and easy-to-read fonts. Good pictures: Awesome choice of images with real people, keeping it genuine and relatable. Smart layout: Well-placed CTA and account creation fields. What Could Be Improved FAQ: It’d be good to add an FAQ section on the landing page to address common user queries. Landing Page Ideas A well-optimized landing page can transform prospects into leads by gathering information that can help you better understand, market to, and delight visitors. Since landing pages are crucial for conversions, it‘s important to make sure they’re well-planned, designed, and executed. Here are a few things to keep in mind when creating landing pages: Appealing aesthetics. Giving your landing page color and a clean UI can only help. Visitors will want to learn more about your products and see evidence of the value you’re offering. Take a look at #18 on our list, Landbot, for a great example of a stunning web page. Less is more. Let the offer or images do most of the talking, but be sure to include any and all descriptive headlines and supporting text to make your landing page clear and compelling. HubSpot’s Campaign Assistant does the heavy lifting for you and generates landing page copy in a few clicks. This goes for just about all the components on the page: try white space, simple copy, and shorter forms. Keep visitors on the page. By removing the main navigation or any distracting backlinks, it’s less likely there will be any lead generation friction that could cause visitors to abandon your page. Offer social sharing options. A simple way of getting visitors to engage with your landing page is to include social media sharing buttons so that they can spread your content to their social followers. After all, customers are the center of your marketing flywheel. A/B testing. Landing pages are important to get right, and since consumer psychology can sometimes be surprising, it’s always better to experiment with different versions of your pages to see which has the highest conversion rate (CVR). Test the positioning of the offer, kinds of CTAs, or even the color scheme. Call-to-action. The CTA is where the meat of the landing page is, or the tipping point where prospects become contacts. CTAs could ask visitors to subscribe, download, fill out a form, share on social media, and more — but, overall, CTAs are necessary for getting your audiences more engaged with your offering. To generate leads, CTAs should be bold and eye-catching, but most importantly, they need to effectively communicate value. Creating Landing Pages That Shine Landing pages aid in growing your customer base and increasing conversions. Create a page that delights customers with a user interface so great they continue to come back for more. This article was originally published on April 2, 2020, and has been updated for comprehensiveness.

How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]

free infographic template to use with powerpoint

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.

In fact, with a plethora of tools that make design much more accessible to people without complex or expensive tools, I find that it’s getting easier to create impactful graphics. That, combined with the importance of visual content in marketing today, means that even if it’s overwhelming, you shouldn’t throw in the towel just yet.

→ Download Now: 15 Free Infographic Templates

That’s why we decided to do most of the work for you. HubSpot’s Free Infographic Templates in PowerPoint make it easy to create high-quality, professional infographics in under an hour.

You can add your own content to premade outlines in a cinch. And if you need a helping hand, we’ll show how to personalize your infographic in PowerPoint in this post. Keep reading to learn how to make a memorable and effective infographic with ease.

Table of Contents

If you prefer watching, this video shows the process of creating an infographic step-by-step:

1. Choose your desired infographic template.

First things first, you have to choose an infographic template appropriate for representing your data.

The important thing is to choose a template that specifically works for the type of data set/content you want to present.

As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose the template that will best help you communicate your data.

HubSpot 15 free infographic templates resource

Download for Free

Choosing a template before creating a goal for your infographic can speed up your infographic creation process. First, it helps you visualize how you will organize and present your data. This can help you narrow your focus before you get into designing your infographic.

Next, infographic templates have premade sections or modules to help you structure your content. This makes it easy to understand how your information will fit within each section to give your infographic a logical flow.

Starting with a template can also spark creative ideas for your infographic and inspire original ways to tell your visual story.

Other important qualities I recommend considering as you choose a template include:

  • Whether your infographic is using quantitative, qualitative, or categorical data.
  • How complex your data set is.
  • Whether the infographic design elements align with your brand.
  • Accessibility, including readability for all audiences.

Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic.

Pro tip: Choose a template that offers a range of layout options for different types of information. A template with diverse layouts can help you create more visually engaging and informative infographics.

Types of Infographics

So, what types of infographics are out there? I’ve compiled a list of some of the most common so you can choose an infographic template that suits the story you want your data to tell.

Side-By-Side Comparison Infographic

This infographic design can help prove the advantage of one concept over another. Or, you can simply explain the differences between two competing entities.

How to make an infographic example: Side-By-Side Comparison Infographic, HubSpot

Download this Template

Use this type of infographic for: Showing the head-to-head differences between two options or ideas.

Flowchart Infographic

This design is perfect for presenting a new workflow for your organization, how a linear or cyclical process works across your industry, or walking people through a decision. I love seeing these types of flowcharts when brands have a humorous take on something. They also ramp up the fun factor with a playful way to show how one conclusion is completely obvious.

Creating an infographic example: Flowchart Infographic, HubSpot

Download this Template

Use this type of infographic for: Highlighting a decision tree or process.

Pro tip: If your brand is playful, your conclusions could be “Yes” and “Yes, but in red.”

Timeline Infographic

This design can tell a chronological story. This is great for showing the history of a business, industry, product, or concept.

How to make an infographic example: Timeline Infographic, HubSpot

Download this Template

Use this type of infographic for: Sharing a timeline to illustrate a journey from where you were to where you are now.

Graph-Based Infographic

This design is perfect if you’re publishing a high volume of data and statistical information, making it a good fit for expert-level audiences. I love looking at these because they make it easy to review data and see how different categories or responses compare.

Creating an infographic example: Graph-Based Infographic, HubSpot

Download this Template

Use this type of infographic for: Simplifying or comparing massive amounts of data.

Image-Heavy Infographic

This design caters to content creators who are trying to reveal trends and information from shapes, designs, or photography — rather than just numbers and figures. They usually fall on the complex side of things, but these infographics are worth the effort. You can compare and contrast multiple types of information in one image.

How to make an infographic example: Image-Heavy Infographic, Information is Beautiful

Image Source

Use this type of infographic for: Displaying a variety of information sources and categories to paint a comprehensive picture.

A word of caution: Be sure to consider where people will interact with your infographic so you can determine if it’s an appropriate size and sufficiently readable on different types of devices. Something like this image may work better in print than online.

2. Decide on a goal for your infographic.

Once you have the template you want to use, it’s time to get into the details. Without a clear goal, your infographic may include too much information or fail to convey your message.

Your goal should include the purpose of your infographic. Do you want to educate, persuade, inform, or inspire your audience?

An infographic can help you:

  • Quickly summarize complex topics.
  • Simplify complicated processes.
  • Highlight research or survey results.
  • Condense long-form content, like blog posts or case studies.
  • Analyze and compare different products or concepts.
  • Boost awareness about a topic.

And an infographic is for more than just presenting information. So, your goal should also include a desired action or response you want to elicit from your audience. Do you want them to sign up for a newsletter, visit a website, or take another desired action?

Critically thinking about goals for your infographic helps you align each infographic with larger marketing targets.

3. Identify the audience for your infographic.

One of the most important parts of creating an infographic is defining your audience.

Image Source

Infographics don’t sell themselves on design alone. They’re ultimately about communication. You need to deliver “info” that’s just as compelling as the “graphic,” and to do that, you need to know the audience your infographic intends to reach.

According to Harvard Business Review, five possible audiences can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive. Start by comparing your infographic’s ideal reader with one of these five audiences — which one applies to your reader?

Another way to look at this is that by identifying your audience, you can determine how advanced your information should be. For example:

  • A novice audience might need data that has a more obvious meaning.
  • A generalist may want to see how the information ties into the big picture.
  • A managerial audience might need to see how different groups or actions affect one another.
  • An expert might be more interested in getting into the weeds of your numbers and posing theories around them.
  • An executive has more in common with a novice audience in that they only have time for the simplest or most critical information and the impact it’ll have on the business.

In my experience, the audience is the most important part of communicating your data and information. So, once you identify who you want to see your infographic, dig deeper into that persona. You should understand what interests that audience, what motivates them, and what specific information they need.

Then, think about how and where they’ll see your infographic. Will it be on a website, shared on social media, or presented at a conference? Then, I like to look at the potential ways to leverage the heck out of my content. To that end, I recommend that you take time to consider how you repurpose your infographic with your different channels in mind.

The bottom line here? The platform and situation should influence the design and format of your infographic. Keeping these details in mind will make your infographic stand out and make an impact.

Pro tip: Take audience awareness a step further by conducting research or gathering feedback from your target audience. These details make it easier to tailor your infographic to their specific needs.

4. Collect your content and relevant data.

Creating an infographic that is effective means collecting the data.>” src=”https://lh7-us.googleusercontent.com/ZVvsNmd81zeC8GHPXjB2mLiKGabVBManyvux_dRbJafuvMOTEkv9Ko6LCpSE5DtPUokhDGXyqLxMSKb2ubPwaImRMzNs140MFxktGIx6s1BZM0_4Y3UNMcN4vfr_FcgfZMtu1l8b65PdCJn83EV9q40″ style=”margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;” title=””></p> <p style=Image Source

Using the audience you’ve chosen above, your next step is to organize all the content and data you’ll use in the infographic. You can either collect third-party data or use your own original data.

Choose your data.

For your data to be compelling, you must provide proper context. So, when collecting your data, make sure you have an idea about the story you want to tell. Data for the sake of data won’t add value to your infographic at all.

Choose data that’s interesting and gives a good understanding of the topic. You can compare numbers or look at trends over time to tell a story with your data.

I always like to look at abnormalities and see what might have caused them. For example, a spike in website traffic from one month to the next doesn’t mean much — until, say, you reveal that traffic was on a steady decline over the previous three months. Suddenly, you have a story of how you were able to reverse a downward trend.

Organize your data.

Creating an infographic means organizing your data in a way that makes sense to your audience.

Image Source

Make sure to organize your data in a way that makes sense so your audience can understand the story without having to work too hard. To do this, spend some time thinking about what data points are most important and create a structure that emphasizes that data.

One of my favorite strategies is starting with a quick outline of your data story. Then, I match data points with each relevant section of the outline.

Cite your sources.

Most importantly of all, if you use third-party data, be sure you properly cite your sources — just like you would in any other good piece of content.

Beyond that, try to keep your infographic uncluttered by a ton of different source URLs. A great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site.

You can also list the individual stats used in your infographic and their sources on a landing page. But if you do, don’t forget to link your landing page to an offer that includes your free infographic.

With these tips, your infographic will look clean and professional, and people will be able to access the sources no matter where the infographic gets shared or embedded. It may even drive visitors back to your site.

Pro tip: Think about different types of charts and graphs to present your data. Look for chances to turn complex statistics or concepts into easy-to-understand visualizations.

5. Download your template to PowerPoint.

For the sake of time (remember, our mission is to create an infographic in under an hour), I’m going to create an infographic with PowerPoint.

This is the easiest tool to use because it’s widely accessible software that’s already on most computers, so you can work on your infographic even without an internet connection. The user interface is also familiar and user-friendly, making it easy for beginners.

This example is based on steps and best practices from our guide, How to Create Effective Inbound Marketing Campaigns.

I’ve picked the “World’s Greatest Timeline” infographic template from our collection of infographic templates. This template is best suited for my data set since it will allow me to outline each step of the campaign creation process in chronological order.

world’s greatest timeline infographic template example

If you’re ready to get started, just open the infographic template in PowerPoint. This will create a new presentation based on the selected template. Then, you can start customizing.

6. Customize your infographic.

This is the most time-consuming part — plugging in the content you already have. With the right template, this step will go fast. All you need to do is replace the placeholder text and graphics with your own information.

Come up with a catchy title, plug in your data/content, and adjust your font sizes and formatting. Feel free to switch up the graphics and colors, too, so they’re relevant to your brand and the data you’re providing. To customize the look of the infographic even more, you might add or change the colors or font styles to your liking.

Take a peek at the example below to see how I changed the text and updated the font colors to match HubSpot’s branding:

running an inbound marketing campaign infographic example

Remember, the template is just a starting point, and you can customize it however you want, using PowerPoint’s tools to create different types of visuals to support your data. (Want a cheat sheet on how to use PowerPoint’s tools? Download our free infographic templates.)

As you adapt the template, focus on making sure the visuals are readable, make sense in the order they’re shared, and support and enhance your data.

Pro tip: I recommend using consistent visual cues such as icons, color schemes, or illustrations to create a consistent visual language for your infographic and reinforce your brand. What’s more, if you plan to use infographics on a regular basis, consider creating a style guide for your infographics.

7. Include a footer with your sources and logo.

Finally, include a link to your source (mine is here) and the company logo. This way, people will recognize your content if it gets shared on social media or embedded on other websites.

After all, one of the main benefits of creating infographics is their shareability. These details will also make your infographic feel more credible and authentic.

creating an infographic, header and footer example

Pro tip: Contributor details or acknowledgments can also boost the trustworthiness of your infographic.

8. Promote and publish your infographic.

The only thing left to do is to publish and promote your awesome new infographic. A few recommendations for promotion:

Publish your infographic on your blog.

Publishing an infographic on your blog improves the visual appeal of your content and gives your audience a tool to understand complex or new concepts. But that’s not all. It can also give your SEO and user engagement a boost. (And, don’t forget to include your list of sources!)

Add a Pinterest button.

Want to go viral? Making it easy for people on your site to “pin” can give you added exposure. And if you’re going this route, don’t forget to add a caption for Pinterest sharing to help draw interest and boost engagement.

running an inbound marketing campaign infographic made in under an hour

Create and add an embed code.

The easier you make it for people to share your infographic, the more likely you are to get those shares. Check out how we did it below.

Share This Image On Your Site

<p><strong>Please include attribution to blog.hubspot.com with this graphic.</strong><br /><br /><a rel=”noopener” target=”_blank” href=’https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates’><img src=’https://blog.hubspot.com/hs-fs/hubfs/free_infographic_template_custom-1.png?t=1519094621186&width=1138&height=3412&name=free_infographic_template_custom-1.png’ alt=’free_infographic_template_custom-1′ width=’660px’ border=’0′ /></a></p>

With the infographic complete and published, that’s a wrap. It won’t take you long to create some impressive infographics of your own once you get started — but before you begin, we’ve got some tools to make the creative process even smoother.

How to Make an Infographic for Free

Now, you may be wondering how much making an infographic will cost. The good news is you can make engaging and effective infographics for free with many tools on the market. Here are some of our favorites.

1. Canva

creating an infographic, free infographic templates: Canva template

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Canva is a design platform that can help you create a variety of media like presentations, blog graphics, and posters in addition to infographics. It’s easy to get started using one of their templates.

The tool works by simply dragging and dropping the elements that you’d like to use into place. Once you’re satisfied with your graphic, you can easily download it in a variety of formats to share with your team.

What I like: I’ve been obsessing about Canva since I first discovered it in 2015. I love how easy it is to use and how much Canva is doing to stay ahead of the curve with new capabilities and tools that, in turn, make it easy for creators to develop trendy visual content.

2. HubSpot

creating an infographic, free infographic templates: HubSpotImage Source

As we showcased earlier, HubSpot’s free, customizable infographic templates make it easy to quickly create new visuals for your project. Simply download the template and open it in PowerPoint.

From there, you can replace text by typing into the template and change the colors to suit your brand’s palette. Our offer comes with step-by-step directions to ensure a hiccup-free experience.

Branding and color schemes are crucial in creating a memorable and cohesive visual identity for organizations. They help establish brand recognition, build trust, and communicate the desired message to customers.

HubSpot’s color palette generator is a tool that allows you to select a primary color and automatically generates a complementary palette, ensuring consistency and professionalism in branding across various marketing channels.

What I like: Well, we may be biased, but our templates are pretty great. They give people with limited design know-how and less time the ability to create impactful graphics that wow their colleagues and clients.

3. Piktochart

creating an infographic, free infographic templates: PiktochartImage Source

Piktochart is a free online tool to help you create infographics with zero design experience required. Where Piktochart shines is its many offerings to help visualize data. The free version gives you access to pie charts, maps, bar charts, and pictographs to display data in a variety of formats.

Users have the option to upload a CSV, Google Sheet, or Excel file into the graph maker or opt to copy/paste into the template. The brand stands by its user-friendliness, aiming to help novices create infographics in 30 minutes or less.

Piktochart makes creating an infographic easy with built-in methods for importing data.

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What I like: Piktochart offers a ton of different designs and styles and has an easy learning curve. I’ve found that creating professional-looking infographics is as easy as choosing a style and updating it. Plus, with built-in chart-making capabilities, it takes my numbers and turns them into graphics that make sense with little to no manipulation on my part.

4. Snappa

how to make an infographic, free infographic templates: SnappaImage Source

Snappa’s infographic maker pushes the limits of creating media on the fly — claiming users can make infographics in just five minutes. Snappa offers a variety of ready-made templates and an easy drag-and-drop builder to help users quickly create the content they need.

Users have the option to add and take away graphics, text, and stock images to customize their creations. Once completed, the finished product can be easily downloaded for use. Snappa also makes it easy to repurpose the infographics you’ve made by offering several formats for social sharing.

What I like: Snappa has (dare I say) a “Snappy” how-to video demonstrating how to repurpose their templates into something that fits your brand. Their templates are fresh and easy to use.

5. Venngage

how to make an infographic, free infographic templates: Venngage

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Similar to others on this list, Venngage uses a drag-and-drop editor to help users create infographics without any design experience. Start with a template, then customize colors, text, and shapes as you see fit.

Venngage also has a robust stock photo library, with an impressive 40,000 icons and images available for use, plus another 3 million from Pixabay. The only drawback is that the collaboration features and brand kit are only available with paid tiers.

What I like: When you first sign up, Venngage asks a few questions about how you plan to use its designs and tailors the page based on your preferences, making it easy to quickly find an infographic template to customize.

6. Visme

how to make an infographic, free infographic templates: VismeImage Source

Visme helps users make graphics in three easy steps: choose a template, upload or input your data, and customize. If you prefer to start a graphic from scratch, there is also an option to swap specific portions of your infographic using blocks instead of using a full template.

Once finished, users can opt to share their project with a link or download the infographic in a variety of formats. While the basic version of Visme is free, you’ll need to opt for a paid tier for access to the brand kit feature.

What I like: In addition to Visme’s templates, I love that they have design blocks you can use to quickly assemble your infographic, which makes it easy to pick and choose parts of a template that work for you and adapt to other areas. What’s more, if you plug in your website, it can extract your logo, fonts, and brand colors and start adapting templates to fit your brand.

Ready to get started? Here are some guidelines you should keep in mind.

Tips for Creating a Great Infographic

1. The information you communicate matters more than its design.

You can make the most visually appealing infographic of the year, but if it doesn’t clearly communicate a purpose or message, then what’s the point?

Not to say that the infographic’s design is unimportant, but the information available on it should always be the priority. A good infographic tells the audience what they need to know and adds more depth or dimension when coupled with a good design.

So when I develop content for infographics, I start with that exactly — the content — and ask three questions:

  1. Why are we creating this infographic?
  2. What do we want the person looking at it to walk away knowing?
  3. What is the minimum amount of information that they need to get the story?

2. Know who you’re making the infographic for.

I realize I’ve already touched on the different types of audiences you write for, but it’s such an integral part of content creation that I wanted to reiterate it once more.

Regardless of what type of content you’re creating, it’s important to know your audience. This is true for copy, content, audio, video, and images. That’s why before I start writing or creating anything, I spend some time thinking about the audience profile:

  • Who are they?
  • What do they already know?
  • What do they want to know or do?
  • How will this piece of content help them along the way?

Armed with that, it’s much easier to create content that appeals to your audience.

3. Avoid adding clutter to your infographic.

It’s easy to get carried away with icons, graphics, and word art. Trust me. I know — been there, done that, got the t-shirt. But, here’s the thing: If it’s distracting your reader, then it defeats the purpose of the infographic in the first place.

So, how do you keep it simple? To keep my infographics looking clear and skimmable, I keep the reader in mind. They shouldn’t have to think too hard to find the information they need. Your infographic can also point to an “aha!” moment.

Truthfully, infographics aren’t always something you throw into your content. Once I see the infographic in a designed format, I often pare down the information to simplify it even further.

And, if I’m not sure if it’s simple enough or has the right information, I find that stepping away from the design for a bit can give me the clarity I need. When in doubt, I ask a trusted friend to take a look and share their perspective.

4. Ensure the visuals add value to your data.

Echoing our last point, the visuals that do make it to your infographic should be there to add value to the data beside it — this is the concept behind information design.

Whether you’re using graphs, diagrams, icons, or real-life imagery, I always remind clients that the goal is to take the key messages and provide enough context to tell the story.

This is especially true when you’re using numerical values. This way there’s an emotional element behind the messaging, not just bolding percentages.

5. Test for readability and user experience.

Web accessibility is becoming an increasingly important conversation, so it’s something that every design should take into consideration.

So, before you share your infographic, make sure it’s legible and accessible to a wide range of users. Test the font size, color contrast, and readability on different screens and devices.

I always keep in mind that a huge amount of people are looking at content on their mobile devices, which means it’s important to make sure the information is as clear on a small screen as on a large desktop monitor.

To that end, also make sure you’re considering any usability factors like navigation and calls-to-action.

Share Your Professional Infographic Today

This whole thing took me under an hour to put together — much less time (not to mention more professional looking) than it would’ve taken if I’d started from scratch. Plus, it’s less expensive than hiring a designer and using the resources you might want to save for larger campaigns.

Editor’s note: This post was originally published in May 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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10 Survey Email Examples I Love (for Your Inspiration)

10 Survey Email Examples I Love (for Your Inspiration)

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent.

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent.

Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience. And I was more than thrilled to share my positive feedback.

As a bonus, I was also entered to win a gift card just for sharing my opinion.

For businesses of all industries and sizes, sending surveys is essential. Surveys inform everything from customer experience to product ideation to marketing strategy. But you need to make sure you’re distributing them the right way.

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

Whether you want to collect data for market research or run a customer satisfaction survey, promoting your survey in an email is a direct way to generate responses.

Below, I compiled a list of the best survey email examples I’ve received from companies. I also broke down the successful elements of these emails and created a template for you to send your survey email.

The Best Survey Emails: 10 Examples to Copy

To find the best survey email examples, I scoured my inbox. Why? I wanted to see surveys that got an actual customer (me) to open the email and respond to the survey.

And because survey emails come in different shapes and forms, I’ve organized them into the following categories:

  • Rewards-based.
  • Time-based.
  • Requesting help.
  • Embedded.
  • Survey reminder.

Here are my favorite survey emails that landed in my inbox and the elements I think you should emulate in your following emails.

Rewards-Based

1. Birdy Grey

Subject line: Your chance to win $1,000!

I found myself on the Birdy Grey website a lot last year (shout out to my fellow 2024 brides) and eventually became a customer, so, naturally, I ended up on their email marketing list.

The bridesmaid dress company recently sent a survey to its list that offered a chance to win an Amazon gift card worth $1,000.

Birdy Grey knows that asking for feedback means asking people to take time out of their days (10 minutes, to be exact) so they get right to the point.

The body copy is short, and the reward is bolded to emphasize the potential winnings you may get by completing the survey. I also appreciate how big and clear the CTA button is.

What I liked: $1,000 is a lot of money for anyone, but this reward is especially enticing for brides whose finances may be taking a hit from planning a wedding.

2. Contra

Subject line: $500 for your thoughts on pricing 🤑

This survey email example from Contra leads with the reward. Making “$500” the first thing people see in the email’s subject line is a great way to grab subscribers’ attention immediately.

I also like the personalization and explanation for why they’re running a survey — to help them build a product that “gets you paid what you’re worth.” As a freelancer, this is music to my ears.

Contra is a tool for freelancers, and they make that clear in all of their messaging, including this survey email.

What I liked: The graphic in the email’s body is eye-catching and on-brand with Contra’s overall style. More importantly, the image links to the survey.

This is an exciting way to prompt subscribers to take the study, especially considering it poses a question.

Time-Based

3. H-E-B

Subject line: Tell us what you think – 3 min survey

If you’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Last year, Food & Wine even named it the best supermarket in the US.

And I’ve got to say, the store’s email marketing is as top tier as its national ranking. I shop at H-E-B weekly, both in-store and curbside, and I receive this survey email after every curbside order pickup.

In the subject line, it’s wise to let subscribers know that the survey shouldn’t take more than three minutes to complete. The body copy is clear and straightforward, too.

It starts with a question to get you thinking, then prompts you to take the survey to help them improve your future trips to the store.

What I liked: The grocery store sends this survey email before I leave the parking lot, increasing the chances that I’ll respond while my experience is on my mind.

4. Quince

Subject line: Question for you

While the subject line for this email from Quince doesn’t explicitly say how long the survey will take, to me, it’s implied. When I read the subject line, “Question for you,” I expect to answer one quick question.

The entire email is short and sweet, from the subject line to the body copy. It even includes a chance at a reward for completing the survey: a $50 gift card.

In my experience, gift cards are an excellent way to entice customers to complete your survey.

What I liked: This email almost looks like a personal email from a co-worker when I see it in my inbox. Some people may not like this because it doesn’t stand out as much as other brand marketing emails, but I appreciate the simplicity.

Requesting Help

5. Superpath

Subject line: 🚨 We need your help: Our annual salary survey is live

There are a handful of situations where I think it’s appropriate to use the urgent alarm emoji (your store’s 20 percent off sale is not one of them), and this email from Superpath fits the bill.

Superpath is a membership community and an incredible resource for the content marketing industry.

Every year, they release a salary survey that helps content marketers (full-time employees and freelancers like myself) understand market rates and negotiate better pay.

To conduct this survey, Superpath needs data from the community, and they send emails like the one above to generate responses.

What I liked: Superpath is community-driven, so it makes sense to be transparent when asking the community for help. After all, the survey results will be informative for community members, so we’re happy to contribute.

6. Spindrift

Subject line: Your ideas, our next flavor. Help Spindrift create the next big thing!

Instead of asking for feedback, sparkling water brand Spindrift took their survey email further by asking customers to help them choose which flavors to add to their lineup.

Putting your customers in the driver’s seat creates a sense of excitement. Using “your ideas, our next flavor” in the subject line is a compelling way to increase email open rates.

If you’re a fan of the brand, participating in this survey would be a fun way to get involved and have a voice in the brand’s future products.

What I liked: Rather than offering a chance to win a gift card or a large sum, Spindrift discounts your next purchase for completing its survey.

This guaranteed reward ensures respondents get something in return for the time spent providing feedback.

Embedded

7. Wave

Subject line: Would you recommend Wave?

Want to increase the number of responses to your survey? Embedding your survey within the email makes it even easier for customers to respond because it reduces the steps they must take to participate.

Take the survey email I received from my invoicing software, Wave.

For starters, I like that it’s personalized with my first name. Second, it’s a straightforward email asking me to rank how likely I’d recommend Wave to a friend.

When you click on Wave’s embedded survey, it links to a survey landing page where you can add more detailed feedback before you submit your response:

What I liked: As a Wave user, I can tell that this email survey came from the platform because the branding is consistent.

This familiarity reassures me that the survey is legit and not spam and that Wave cares about how it presents itself to its customers.

8. Mangools

Subject Line: Mangools needs your help!

Mangools, an SEO tool I used to use, sent this survey email to collect feedback from former customers. The message is short and to the point, but you can respond to the survey immediately since it’s embedded in the email.

The question in this email is just one of the survey questions. Clicking on the embedded survey question leads to the complete eight-question survey on Typeform.

On average, people are willing to answer between seven to 10 questions when completing a survey, so this survey from Mangools hits the sweet spot.

What I liked: Besides the convenience of the survey being embedded in the body of the email, I liked how quick it was to respond. This survey only took me about a minute to complete (one minute less than the estimated time they listed!).

Survey Reminder Emails

9. Accounting Today

Subject line: Your reminder to take our survey

The first line of this email from the publication Accounting Today sums up exactly why you must send a survey reminder: we all get busy.

Emails get lost in people’s inboxes, especially emails from brands, so it’s a good idea to send a few reminder emails for surveys that must be completed by a specific date.

This survey reminder email offers a simple message and nudges customers to take their survey.

The email also outlines the different ways to take the survey — either click the CTA button or copy and paste the survey link in your browser — and what respondents will receive for their time.

What I liked: This was the first time I’d seen an optional donation in lieu of a gift card for participating in a survey. If you know your customers are charitable, this could be an excellent way to encourage survey responses.

10. Adobe

Subject line: Reminder: Sam, Adobe needs your feedback

Here’s another survey reminder email from Adobe I found in my inbox.

I find reminder emails like this one helpful because, oftentimes, I miss the original email. The subject line grabs my attention by using my name and refreshes my memory about the survey.

The body of the email starts with a personalized introduction and then describes why they’re collecting feedback. I also like how Adobe used bullet points to outline the potential prizes for participating.

Bulleted lists are much easier to scan if you’re skimming an email.

What I liked: As a chronic worrier and overthinker, I appreciate the reassuring message at the bottom of this email.

Adobe lets subscribers know that if they complete the survey, they are automatically entered into the drawing and can ignore the reminder email.

How to Write a Survey Email (+Template)

After analyzing survey emails from my inbox, here are the elements I’ve found work best. I’ve also included a template that you can copy for your next survey email.

Subject Line

The goal of promoting your survey in an email is to generate responses, so the subject line is arguably the most important part. Come up with a survey email subject line that entices your customers to not just open the email but also take the survey.

When brainstorming subject lines, consider what your goal is. Do you want to collect feedback to make their experience better? Are you looking for feature ideas for your product?

Emphasize how important your customers’ input is by asking for their help in the subject line.

If your goal is to get as many responses as possible to increase your sample size, you’re probably offering a reward. In this case, highlight the reward in your subject line.

In my experience, seeing a monetary reward in an email’s subject line makes me open it immediately.

Personalization

Personalization starts with addressing your customers by name, but it goes beyond that. Your surveys will produce more specific and useful results if you are sending them to the right people.

Use segmentation to create different surveys for different scenarios. For example, in the survey email example from Mangools that I shared above, the survey was sent to former customers.

Collecting feedback from people who are no longer customers of your product helps you understand why people left and what you could do to improve your product or bring customers back.

Body Copy

A survey from HubSpot found that 10-14 minutes is the ideal length for a survey. Factor this in mind when writing your email body copy — you don’t want to add more time to the experience if you don’t have to.

Keep your message short and straightforward. Let your customers know that you’re looking for feedback and how it will benefit them. Bonus points if you can give them an estimate for how long the survey will take them to fill out.

Survey CTA

After you’ve convinced customers to open your survey email, the next most important element is the survey CTA. You want to make it as easy as possible for customers to take your survey, so don’t hide the link or bury the lead.

Add a clear and easy-to-find CTA button to your body copy. Or, better yet, embed your survey into the email.

Emphasizing the Reward

If you’re offering a reward for taking the survey, wrap up your email with a reminder of what the reward is. Emphasize the reward by using a bold font or a graphic so it stands out if people are skimming their emails.

Sending a Reminder

If you need responses or feedback by a certain date, plan to send at least two reminder emails. Structure one as a follow-up to your original survey email and another as a “last chance” to respond.

Even if your survey doesn’t need to be completed by a certain date — for example, if you collect customer feedback on an ongoing basis — it doesn’t hurt to remind customers to share their thoughts.

Survey Email Template

Hi [First Name],

Your opinion is valuable to us. To help us improve your experience, we put together a short survey for you to share your thoughts. It shouldn’t take more than one or two minutes, tops!

The best part? You’ll be automatically entered for a chance to win a $100 gift card.

Please submit your response by [date] to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are an essential part of customer research. When you have deeper knowledge about your customers, their opinions, and their wants or needs, you can tailor everything from your marketing to your products to them.

In my experience, the survey emails that I was most likely to take grabbed my attention with a solid subject line, offered a reward and made it quick and easy to participate.

When sending your survey over email, remember the essential elements of email structure.

Your subject line should be enticing and customer-focused, the reward (if you’re offering one) is emphasized, and the CTA to take the survey must be straightforward and easy to find.

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AI in Digital Marketing — The Complete Guide

marketer uses AI marketing tool on her phone

ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing.

ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing.

Download Now: 100 ChatGPT Prompts for Marketers [Free Guide]

Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to implement AI in your work (welp!). Whatever your motivation, I’m here to help.

I’ll break down what AI in digital marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI.

Table of Contents

AI uses machine learning and large-language models (LLM) to analyze big data and turn it into actionable insights, automated actions, and content.

AI can even interact with customers who perform a specific behavior on your website, like clicking a button or liking a social media post.

What does this mean for you? With AI, you can analyze customer behavior, predict outcomes, automate marketing tasks, and create and personalize marketing content.

New AI tools are coming on the market every day. They promise to help marketers do their jobs faster, smarter, and more easily. Since these tools are still emerging, not every one is a home run, and the number of tools to research is overwhelming.

We’ve surveyed over 1,000 marketers to see how they use AI in their jobs and where it impacts them.

Pro tip: If you’re a HubSpot user, check out our new AI tools. We have a new content assistant and ChatSpot tools to streamline your day-to-day. Many of our features use AI, including SEO, call recordings, social media, data management, and more.

Get started with HubSpot Content Assistant.

How do digital marketers use AI?

In our survey, 64% of marketing professionals said they use AI tools in some form in their jobs, but the purpose and level of integration can vary widely. Just 21% of marketers said it’s extensively integrated into their daily workflows.

So, how are they using it? Our research found that the top three uses of AI in digital marketing are:

  1. Data analysis/reporting (used by 40% of marketers).
  2. Research, like market research or summarizing articles (39% of marketers).
  3. Content creation (38% of marketers).

Let’s take a closer look at the potential uses of AI in digital marketing.

Ways to Use AI in Digital Marketing

1. Data Analytics

Struggling to make sense of large data sets? Most digital marketing tools give you analytics, but marketers often have to export and piece together data from different platforms like puzzle pieces to get the big picture.

AI can collect and sift through large amounts of data from multiple marketing platforms and summarize the findings.

This will help you save time when strategizing and developing marketing assets for your campaigns.

Pro tip: HubSpot Sales Hub has conversational intelligence capabilities to help you understand how your team performs on customer calls through data-driven insights.

Learn how to use account-based marketing recommendations powered by AI.

2. Content Creation

Digital marketers can instruct AI to write marketing content, including captions, social media posts, email copy, and even blog copy. Beyond writing, marketers can use AI for multimedia like images, audio, and even video.

It’s important to note that most AI-generated content isn’t ready for publishing immediately. Most marketers today use generative AI as a starting point — whether that’s ideation, an outline, or a few paragraphs to ignite your creativity.

Just 6% of marketers using AI say that they publish AI-generated content with no changes. You should always fact-check, edit, and adjust AI’s writing to make it sound more human and on-brand.

Pro tip: HubSpot’s AI-powered Content Assistant helps you generate blog ideas, create outlines, and write blogs or marketing emails.

3. Reducing Admin Work

Like any professional role, digital marketers spend a significant amount of time sitting in meetings and doing administrative tasks.

HubSpot’s State of Artificial Intelligence report uncovered the number-one benefit of using AI in marketing: it saves them time.

In fact, business professionals save an average of two hours and 24 minutes per day by using AI and automation tools.

AI tools can tackle manual tasks like scheduling meetings, summarizing articles and research, and taking notes.

For example, 63% of marketers are using AI tools to take notes and summarize meetings. These functions aren’t sexy, but they free up a marketer’s time to spend on more important, creative parts of their jobs.

3. Content Personalization

Of marketers using AI, 71% say it helps them personalize the experience customers get with their company.

This means AI can change the customer’s experience depending on their online behavior or whether or not they’ve filled out a form for your company.

For example, dynamic content changes depending on the user — their name, occupation, online behavior, etc.

AI analyzes a user online and gives them a more personal experience with marketing assets, including web pages, social media posts, and emails.

6Sense is one example of a tool that leverages AI to sift through intent data. You can then understand who in your audience is looking to make a purchase so you can personalize the marketing experience.

4. Media Buying

Another way to use AI in marketing is through media buying. Gone are the days when junior media buyers hand-select websites or billboards to advertise on.

Instead, adtech platforms use AI to choose the most effective ad and media placements to reach a target audience and maximize ROI.

If you use Google Ads, you’ve already encountered the AI feature that assists with the auction process.

Other standalone AI tools like Pattern89 provide recommendations on your ad spend and enable you to target the right audience to increase performance.

Pro tip: You can also leverage AI to help you write engaging ad copy in a fraction of the time.

Campaign Assistant is a free AI-powered app that can help you generate ad copy for Google, Facebook, and LinkedIn with ease — all with just a few simple prompts.

5. Chatbots

One use of AI in marketing that we’ve seen for years is chatbots. Chatbots, created with natural language processing (NLP), can answer common questions, nurture leads, schedule demo calls, and more.

A chatbot can personalize the customer journey during the stage when they’re consuming marketing content. This tool can also answer customer questions.

Let’s look at Drift, for example. The company has trained its chatbot to answer questions, even outside of a pre-programmed path. This way, if a person has a question that isn’t loaded into the system, the user will still get an answer.

Pro tip: Looking to better understand how AI-powered chatbots can answer customer questions? HubSpot Academy can help. This course describes the difference between rule-based and AI-powered chatbots.

6. Automated Email Marketing Campaigns

Automated email marketing has also been around for years. However, AI tools can help produce more engaging email content and learn about your email list behaviors.

The goal is to have your marketers spend less time researching and brainstorming so they can focus on sending successful campaigns.

As AI expands and improves, automated email marketing software becomes even more important to include in your marketing stack.

HubSpot Content Assistant can help you create marketing emails. Write a prompt about what you’d like to promote — from a discount to a webinar to a blog post — and AI can generate a message with the right tone.

7. Predicting Customer Behavior

Another great use of AI in digital marketing is to forecast customer behavior and sales.

AI can predict the outcome of marketing campaigns by using historical data, such as consumer engagement metrics, purchases, time-on-page, email opens, and more.

AI helps marketers understand the predicted outcome of their campaigns and marketing assets and forecast outcomes. These insights help marketers develop better, more dynamic campaigns that produce sales and boost ROI.

8. Improving Customer Experience

Digital marketing is all about the customer experience, and AI can help marketers deliver the best experience for their visitors to convert them into leads.

AI can help increase customer retention and loyalty, delight customers with personalized content, and improve assets.

AI Marketing Pros and Cons

While AI has a lot of great benefits, it’s still an emerging technology and has some drawbacks. Let’s examine some of the advantages and disadvantages of AI in digital marketing.

Pros of AI in Digital Marketing

1. Increased ROI

As you can see, the main goal of using AI in digital marketing is to increase performance and ROI for your campaigns.

Rather than running an ineffective ad for an entire campaign, you can harness data analytics and insights to produce better marketing assets in real-time.

This saves your marketing team time and money, allowing them to work more efficiently and increase profits. Cutting staff time and production costs also boosts your ROI.

2. Speed and Efficiency

I’ll say it again: Two-thirds of marketers say that time savings is the biggest advantage of generative AI in marketing. How much? Marketers report that they save over three hours for every piece of content that they produce with AI.

This frees up your time and capacity to do more and invest your time where it matters most, but it also helps your brand.

All marketers know that being first in a market is a major advantage.

Whether you’re spinning out social media campaigns based on pop culture moments or launching digital campaigns, the ability to pivot and launch campaigns in days or even hours is pure gold.

3. Better Customer Experience

Another advantage to using AI in marketing is that it can improve your relationship with your customers.

The more personalized your recommendations are and the deeper your relationships are, the more likely they’ll become repeat buyers.

AI can also identify customers at risk of churn and put them in an automated marketing campaign to get them to re-engage with your company.

4. Data-Based Marketing Decisions

AI can make scaling your business easier, using data to analyze, predict, and create marketing assets that sell. See how your team can use artificial intelligence and automation in this course from HubSpot Academy.

Cons of AI in Digital Marketing

1. Content Quality and Accuracy

While generative AI has come a long way, its content isn’t flawless. Factual errors are a particular issue: 47% of marketers say that generative AI has provided them with inaccurate information.

If you’re going to use AI to generate content without having a human edit it, you may see a drop in the quality. The success of AI is reliant on high-quality data that is accurate and timely.

Without a human editor, AI can produce content with factual inaccuracies, bias, or a divergent tone from your brand. Using AI requires human oversight so these types of mistakes don’t happen.

2. Privacy

As marketing assets have become more personalized through the years, customers are beginning to value privacy more and more.

With AI, some of these techniques require using a customer’s cookies and previous internet behavior to predict future purchases.

If your marketing team downloads and uses AI software, you’ll need to be sure you comply with privacy laws, such as GDPR.

3. Copyright Concerns

As a new technology, the legal framework for AI is still being built. Generative AI tools are trained on public content from thousands of companies, so it’s possible they could generate content that’s a little too close to your competitor’s.

Copyright laws are written around human authorship, so it’s unclear if you actually own AI-generated content in the same way.

4. Evaluating Non-Quantifiable KPIs

It might be hard to get buy-in to invest in AI at your company because there are non-quantifiable KPIs at play.

Certain metrics will be easy to track, but others — like improving the customer experience, increasing brand awareness, or improving reputation — will be much harder. That’s why it’s important to have the right measurement tools in place.

Examples of AI in Digital Marketing

At this point, you might be wondering, “Okay, but how does this look in practice?” Let’s review some real-life examples of how big media companies have used AI in their digital marketing.

1. Netflix

If you’re in marketing, you know you have to deliver the right message to the right person at the right time. Netflix uses AI to do this. How?

On a Netflix Tech Blog, the company explains how it uses previous viewing history to determine the artwork for recommended movies or TV shows.

For example, if you’ve watched a lot of one actor’s movies, they might recommend another movie they’re in. But if the artwork doesn’t show off the actor, you may click away.

So, when the movie is recommended to this specific viewer, the artwork will showcase that actor.

Or maybe a viewer tends to watch more comedies than romances. When Netflix recommends a movie, they might change the artwork to show off comedic scenes versus romantic moments from the film.

Let’s take a look at how Netflix would recommend the movie Good Will Hunting to someone who watches romance movies versus the artwork they’d use to recommend the movie to someone who watches comedies.

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So, why does Netflix do this? The goal is to increase conversion rates and improve the customer experience on their platform.

2. Spotify

Spotify uses a similar approach to Netflix. The company will use AI to understand a user’s music interests, podcast favorites, purchase history, location, brand interactions, and more.

Then, customized playlists and recommendations are curated for each user.

This type of content personalization has helped major media companies like Spotify become top streaming platforms. But the personalization doesn’t end there.

Spotify will also send automated email marketing messages with personalized recommendations.

The goal? Create automated marketing messages and assets that will convert a user because the message is specific to that customer.

3. Amazon

Two major use cases for AI in marketing are forecasting sales and analyzing data. Amazon uses AI to do just that.

When you go on Amazon, there is a recommended products section that uses predictive analytics to determine if a customer is likely to make a purchase.

This helps the marketing teams at Amazon know what products to place in front of which customers. Plus, they can predict how well a product will sell based on their recommended product campaigns.

This type of AI helps increase conversions, improve customer satisfaction, and measure the overall success and ROI of various marketing campaigns.

How to Use AI in Digital Marketing

If you haven’t started deploying AI in your digital marketing strategies, this is your year. Now, 46% of marketers feel overwhelmed by the prospect of integrating AI tools into their daily process or workflow.

But the best way to eat an elephant, as Desmond Tutu once said, is one bite at a time.

I’ve learned through experience that the best way to make any large organizational change is through a strategic, systematic, and empathetic approach.

1. Define your goals.

Before starting out, determine what goal or objective you want to reach. Do you want to make your campaigns more effective? Do you want to save your team time or money?

Don’t skip this step — you can’t determine success without defining your goals and quantifiable KPIs.

2. Audit your infrastructure.

To start, put together a small team to analyze your current tools and infrastructure and find opportunities for adoption.

Write a report with all possible areas of implementation, potential outcomes, and what resources you would need to make it happen.

Assess the quality, quantity, and accessibility of your data to see how suitable it is for AI applications. Don’t forget to identify potential challenges or negative outcomes along with the positive.

You can’t throw out your marketing playbook and replace it with AI strategies overnight, so identify your top two to three areas where you want to test initially.

These don’t all have to be huge initiatives like overhauling your email marketing — small things can add up. For example, I love using AI tools for note-taking from meetings and transcribing interview recordings.

3. Audit staff capabilities.

Another area you should assess is whether your staff has the training and knowledge to implement these programs.

You’ll likely need to invest in training for your current staff, hire a consultant, or create a new position to drive forward your AI initiatives.

Case in point, 62% of marketing leaders say they’ve already considered hiring an employee specifically for AI, and 40% of those who haven’t say they plan to.

Your team likely already has some worries they could lose their jobs to AI, so make sure to position this as an opportunity for your team to reskill, learn, and become better marketers.

4. Select the right AI marketing tools.

Once you’ve identified your goals and top areas for implementation, it’s time to build your toolbox. Your current tools may already offer an AI feature, but it’s smart to look at all of the options on the market.

First, decide whether you’ll use an out-of-the-box AI solution versus a custom one. An example of an out-of-the-box AI solution would be Jasper, ChatGPT, or Google Bard.

A custom solution, which you can create with APIs for an open-source AI like Llama 2, can be a powerful solution for long-term success. You can connect and train AI on your proprietary data or train a GPT on your own voice and style.

This approach takes additional expertise, so you’d need to work closely with a consultant or your IT department.

5. Test and analyze AI.

At last, it’s time to test the waters. Take your top two to three areas of implementation and launch your programs. Set a timeframe and some target KPIs to watch so you can compare results.

For instance, if you want to test AI-written and AI-placed social media ads, run a trial period of a month. Monitor and edit the content throughout the month and document the process.

Once you’re done, compare the performance of AI-generated, human-generated, and AI-assisted content to see how it did and create a plan moving forward.

6. Build a culture of innovation.

As I mentioned, getting your team on board is key with any new technology change. Ask your team for feedback, bring them along in the process, and assure them that AI is intended to make them better, not replace them.

Harnessing the Power of AI

Marketing teams can scale their operations with AI, and it doesn’t have to break the bank.

However, it’s important to keep in mind the limitations of AI, even as the technology continues to get better over time in the changing marketing landscape.

While you might be able to use it to aid several marketing campaigns (and should), it isn’t replacing marketers just yet.

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Professional Email Address: How to Create One in 2024 [+ Examples]

professional email address

If you want to be taken seriously, a professional email address is necessary.

You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “baseballbro25@aim.com,” there’s a good chance it’ll go straight into the trash.

If you want to be taken seriously, a professional email address is necessary.

You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “baseballbro25@aim.com,” there’s a good chance it’ll go straight into the trash.

That said, coming up with a professional address isn’t always easy. To help you figure out how to set up a professional email address for your business, I tried a handful of the top email address generators available today.

Below, I’ll go through some of the most important do’s and don’ts I’ve learned throughout my marketing career before walking you through three of my favorite email name-generation tools.

Get Started with HubSpot's Email Marketing Software for Free

How to Create a Business Email Address

Unprofessional Email Address Examples

Professional Email Address Ideas and Examples

Email Name Generators

1. Choose your email host.

If you want a custom domain for your business, you’ll first need to purchase a domain and hosting site.

One way to create a business email address is to look for a hosting package with a business email. An email address usually costs extra, but many users set up their business email this way because it can be easier than other options.

If you opt for this approach to creating a business email, you must go to your hosting site and set up your email. Usually, this means going to the “Email” section of your hosting site and choosing an email (see tips and examples below).

Alternatively, another way to set up email is to go through G-Suite rather than your hosting platform (this is what we do at HubSpot). Google will walk you through this process, and it’s also pretty straightforward.

2. Connect your email to an email client.

Next, if you choose to host your email through your hosting platform, you must connect your email address to an email client.

To do this, start by logging into your hosting platform. Then, go to the “Email” section and find a button that says “Set up Mail Client” (or something to that effect).

This will walk you through setting up your email with Outlook, Gmail, or any other mail app.

3. Connect your email to your marketing automation software.

Finally, you’ll want to ensure your marketing automation platform has access to your email.

To do this with HubSpot, you can follow these instructions.

If you use another system, you’ll want to go to your settings and look for a “Domains” or
“Email Sending” button. Then, follow the steps to connect your email.

Unprofessional Email Address Examples

We’ve covered the basics of setting up an email address from a technical standpoint. But what address should you choose?

I can tell you firsthand that avoiding an unprofessional email address is critical. Before we dive into ideas to inspire your professional email address, let’s review common mistakes you should make clear of.

Nicknames

Even if your colleagues call you by nickname, you should still leave nicknames and alter-egos from your professional email address.

For example, your name is Daniel Johnson, but your coworkers, friends, and family call you Danny or DJ.

While you may like being called by those nicknames, the following email addresses would still be inappropriate:

  • dannyjohnson@domain.com
  • djdaniel@domain.com
  • dannyj@domain.com

To make a good impression, keep your personal and professional lives separate. Your close coworkers can still refer to you by your nickname.

Still, your business email address must reflect your professional name, especially if you’re emailing someone for the first time or giving your contact information to a potential lead.

What does this look like in practice? Instead of using a nickname, use some combination of your first name, last name, and/or initials, such as:

  • djohnson@domain.com
  • danieljohnson@domain.com
  • danielj@domain.com

Company Position

Though it’s acceptable to include your profession in your business email, you should avoid having your current role. After all, your position within the company can change over time, and your email address is expected to remain the same.

Plus, your job title may only capture a handful of your skills, and the person you’re contacting may not be interested in those particular skills. As such, I’d suggest that you avoid creating an email address like these:

  • jsmithoperationsmanager@domain.com
  • seniorengineerjohnsmith@domain.com
  • jsmithceo@domain.com

Remember, you can always include your job position in your email signature. But it’s best to combine your name and initials in your email address. Plus, it’s also shorter and easier to read.

Numbers

Most names are not unique. Especially if you have a fairly common name, finding an email address that hasn’t been taken yet can be hard. As such, some people may be tempted to include numbers in their email addresses.

However, this can do more harm than good.

When creating email addresses, avoid adding lots of extra numbers like this:

  • janedoe95@domain.com
  • jdoe813@domain.com
  • janedoe1408@domain.com

Usernames like these often come across as unreliable and untrustworthy. They can even set off spam filters, meaning your emails will be sent straight to the recipient’s junk folder.

Instead of numbers, you can use periods or underscores — but do so sparingly because too many punctuation marks or symbols can also trigger spam filters.

If you choose this route, use only one or two punctuation marks in your email address. For example, the following formats are acceptable for a professional email:

Professional Email Address Ideas and Examples

Now that you know how to set up your business email (and what to avoid when crafting an address), let me share some of my favorite ideas and examples to help you choose your naming conventions.

Combine your names.

  • First name + last name = cliffordchi@domain.com
  • First name . last name = clifford.chi@domain.com
  • First name . middle name . last name = clifford.douglas.chi@domain.com
  • First initial + last name = cchi@domain.com
  • First initial + middle name + last name = cdouglaschi@domain.com
  • First initial + middle initial + last name = cdchi@domain.com

Pro Tip: A period is a great option if you want to break up your first and last name.

Shorten your names.

  • cliffchi@domain.com
  • cliffdougchi@domain.com
  • cliffdouglaschi@domain.com
  • clifforddougchi@domain.com

Best for: If your name is longer, it’s often worth coming up with a shortened version.

Combine your name with your profession, city, or degree.

  • cliffordchiwriter@domain.com
  • cliffchiwriter@domain.com
  • cchiwriter@domain.com
  • cliffordchiboston@domain.com
  • cliffchiboston@domain.com
  • cchiboston@domain.com
  • cliffordchimfa@domain.com
  • cliffchimfa@domain.com
  • cchimfa@domain.com

What we like: Adding a profession, city, or degree to your email address can effectively differentiate yourself.

Email Name Generators

In my experience, it can be challenging to settle on a professional email address. So, if you’re still struggling to figure out how to set up a professional email address, I’d suggest taking a look at some of the email name generators below:

1. Romarto

Romarto is one of the simplest email generators I’ve used. Just enter your first and last name, and the generator tool will come up with different combinations you can use for your address.

You can also add your profession or city to get more options.

I tried out Romarto, putting my first and last name into the generator. I had the option to include my middle name, profession, and the city I live in.

From there, Romarto created dozens of options that I could use for my email, mixing and matching different elements of my name and profession. This is an excellent option with plenty of outputs if you feel stuck.

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Best for Romarto is an excellent option for busy professionals seeking a quick and easy email generation tool.

2. 4MeNearMe

Another option I tried was 4MeNearMe. This free email address generator works similarly to Romarto, except it lets you add your email host.

I tested 4MeNearMe. Similar to Romarto, I had the option to share my name, profession, and area. I could also include the email server I planned to use, like Gmail.

The results appeared cleanly in tables, separated by what combinations of information the algorithm used.

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Pro tip: If you’re looking for a tool to add an email host, 4MeNearMe is the way to go!

3. GetMara.com

Finally, GetMara.com is another excellent tool to help you choose your professional email address.

As you can see in the screenshot below, GetMara allows users to add their company’s domain to craft the correct business email address for their organization.

GetMara.com had fewer fields to fill out. All I had to do was put in my name and company name. As a result, I had fewer options to choose from than the other two email generators. However, constraints can be helpful.

If you’re looking for a shortlist, GetMara.com is the way to go.

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What we like: GetMara lets you generate over 50 different email addresses, helping you identify the best possible option.

Crafting the Perfect Professional Email Address

In sum, there are a few key takeaways I’ll leave you with when it comes to creating your professional email address:

  • Stick to a variation of your real name, and avoid nicknames.
  • Don’t use numbers because they can result in your email getting flagged as junk mail.
  • If you must use punctuation or symbols, do so sparingly, using only periods and underscores.
  • Keep your professional and personal lives separate.

Choosing a professional email address can be challenging. Fortunately, there are still plenty of ways to choose a solid, professional email address — and my experience has taught me that they’re well worth the effort.

Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

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21 of the Best Free Google Sheets Templates for 2024

best free google sheet templates

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).

→ Access Now: Google Sheets Templates [Free Kit]

So, what do Google Sheets templates do? Short of reading minds, a template knows what you need and offers it with minimal manual input, giving you the ability to focus on more important things — like analyzing and translating the data itself.

In this post, I’m touching on the most important templates you’ll need to efficiently use Google Sheets for business — including templates for project management, reporting, people management, and customer tracking.

You’ll explore:

Let’s get started.

Why should you use Google Sheets templates for business?

Google Sheets templates are valuable business tools that can be used by teams of any size. Whether you’re a business just starting out or an established enterprise firm, using Google Sheets templates is highly beneficial.

Even if not a primary business tool, they can supplement other tools. For instance, you might use a free CRM to track customer information, then use a Google Sheets invoice template to quickly create invoices for each customer.

Let’s explore the top benefits of using Google Sheets templates for business.

Google Sheets templates are free to use.

Google Sheets templates are free and cover a wide variety of needs without forcing anyone to spend big bucks on a subscription to Excel or other platforms. When you sign up for a Google Workspace account, you get immediate access to these templates.

Google Sheets templates make collaboration easy.

What I love about Google Workspace and Google Sheets templates, in particular, is how they allow your team to collaborate seamlessly and easily. By clicking the “Share” button at the top right-hand corner of a document, you can give team members access to the file.

You can also limit the collaboration aspect to commenting or viewing only and limit people’s ability to download, print, or copy the document.

Adapting these settings provides a great option for sensitive documents that only a few people should edit.

Google Sheets templates are intuitive to use.

Using a Google Sheets template doesn’t require much experience with spreadsheets. You don’t need to know advanced formulas and functions to make them work for you.

All you have to do is plug in your numbers and populate the fields. The document will generate a report or calculate a total based on the built-in fields.

Google Sheets templates are customizable.

Using a Google Sheets template doesn’t mean that you’re stuck with its look and feel. You can easily change the fields, the colors, and the fonts using Google Sheets’ built-in tools to give your sheets a brand-specific look and feel.

There’s no data loss.

Another great benefit of using Google Sheets templates? Unless a freak accident happens with Google’s servers, it’s nearly impossible to lose data.

Google Sheets stores everything in the cloud, including a version history of the document. You can always revert to a previous version if something happens.

If your laptop crashes or you lose an internet connection, Google Sheets simply freezes the copy until you’re online again. You’ll still want to take a few precautions, such as enabling offline editing and downloading a copy of important documents to your local drive.

How to Find Templates in Google Sheets

Ready to find a few templates that you can start using right now for your business? There are two common ways you can find and use free Google Sheets templates.

1. Google’s Built-In Template Gallery

On your browser, go to Google Sheets. Click Template Gallery at the top right. Explore the templates to find the right one for you.

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You’ll find different templates for your personal, work, project management, and education needs. Here’s an example of what the Personal template library looks like.

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2. Add-Ons

Another way to find free templates in Google Sheets is to download and install the Vertex42 add-on. Here’s how.

  • Open an existing Google sheet, or type “sheets.new” into your address bar to create a new one.
  • On the top left menu, go to Extensions, then Add-ons, then Get add-ons.

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  • Type “Vertex42” into the search bar, and click enter.
  • Install the add-on.

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  • To access the templates, click on Extensions, then Template Gallery for Sheets.
  • From there, click Browse Templates.

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Here, you will find templates that can help with almost everything you need — creating an invoice, an income/expense tracker, or a dashboard to manage your projects.

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Let’s look at some of the free Google Sheets templates you may find useful for your business.

Google Sheets Templates

Whether you send invoices to clients, track website analytics, or create expense reports, you probably work with spreadsheets, which can feel frustrating or tedious when you’re under a time crunch.

Fortunately, Google Sheets offers a wide variety of pre-built templates, allowing you to more quickly and effectively create reports and analyze data. Here are some of the best Google Sheets templates you can start using now.

  • Google Sheets Templates for Finances
  • Google Sheets Templates for Reporting and Analytics
  • Google Sheets Templates for Customers
  • Google Sheets Templates for Project Management
  • Google Sheets Templates for Leading a Team

Google Sheets Templates for Finances

One of the most common ways to use spreadsheets is as a tool for bookkeeping and invoicing. Here are some of my favorite ready-to-go templates that save you time and make it easy to:

  • Invoice clients.
  • Maintain an annual business budget.
  • Generate financial statements.
  • Create expense reports.
  • Generate purchase reports.

Best of all? You don’t have to create or choose any formulas that will help you calculate this data.

1. Invoices

If you’re a freelancer or work for a small business, this invoice template simplifies the process of using invoices to bill clients for services.

It provides space for all the necessary information and looks more professional than a plain spreadsheet. Plus, the template is customizable, so you can create a theme that aligns well with your brand image.

Click here to use this template.

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Best for: Freelancers and small businesses.

2. Annual Business Budget

More in-depth than it initially appears, this template has tabs for setup, income, expenses, and summary at the bottom, and each includes several subcategories. It’s a good option if your budget requires a lot of customization and many moving parts.

Click here to use this template.

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What we like: This budget template provides all the essentials while allowing you to customize it to fit your business’ needs.

3. Financial Statements

The financial statements template is an all-in-one resource to keep track of business transactions, profits, and losses. If you work for or own a small business and need to manage your finances, this template makes the process easier and less prone to human error.

Click here to use this template.

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Best for: Tracking how your small business is doing.

4. Expense Report

Knowing how much you spend is essential for running a successful business. But it’s often easy to forget to record these expenses with the amount of work you have to do every day. This simple expense report template makes it easy to record all expenses — yours and those of your employees.

Click here to use this template.

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What we like: This template makes it easy to hold you and your team accountable for your expenses.

5. Purchase Order

This template is a lifesaver for professionals in charge of tracking orders, saving time, and avoiding the headaches that come with monitoring supplies or shipments.

Click here to use this template.

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What we like: This template is simple and straightforward for all purchasing needs.

Google Sheet Templates for Reporting and Analytics

Reporting dashboards are typically built into a wide variety of software products, such as Marketing Hub. However, if you don’t have the budget, you can easily create one using a Google Sheets template.

The below templates automatically gather data from Google Analytics, putting the information in a highly digestible, visual format that you can share.

6. Website Traffic Dashboard

If you analyze website traffic with Google Analytics, this template is a fantastic supplemental tool to pull that data into an organized report. Better still, you can use the dashboard template with the Supermetrics Google Sheets add-on to monitor and analyze data from PPC, SEO, social media, and website analytics.

Click here to use this template.

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Best for: Collecting and analyzing website traffic to see your strengths and areas for improvement.

7. Website Paid Traffic Report

If you’re looking for a way to demonstrate paid ads’ influence on your business, this template makes analyzing and reporting on paid traffic relatively seamless. It automatically collects data on your paid sources from Google Analytics and provides a clean chart with important information, including PPC’s percentage of goal conversions, total traffic, and bounce rate.

You can also adjust the template to compare different periods, different channels, or segments.

Click here to use this template.

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Best for: Companies using Google Analytics who want reports on their paid advertisements.

Google Sheet Templates for Customers

If you don’t have access to a CRM yet or your business is still growing, you can use spreadsheets to track customer information and see your growth. The Google Sheets templates below give you a CRM and a sales dashboard without paying the cost typically needed for such software.

However, as your business starts to grow and you earn more customers, you’ll want to switch over to a dedicated CRM.

8. CRM

CRMs help you organize contacts and automate an effective sales and marketing process. However, if you’re a small company just starting out, you might not feel ready to implement a fully established CRM.

This CRM template is a great place to get your feet wet, saving data automatically so you never lose information. Plus, you can share with coworkers, which helps encourage collaboration between your sales and marketing departments.

Click here to use this template.

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Best for: Small businesses to keep all customer data in one place.

9. Sales Dashboard

This template helps salespeople manage their leads, sales, and revenue all in one place, with multiple tabs feeding your data into a main dashboard. Plus, it features an “instructions” tab to get you up to speed on using the sheet.

Click here to use this template.

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Best for: Individual sales reps to track their leads and sales.

10. Sales Operations Dashboard

This template contains all the pre-built dashboards a sales manager, analyst, or operations specialist needs to monitor performance and maximize revenue. You can use this template to gain full visibility into your sales pipeline, set and track sales targets, and compare sales KPIs across monthly, quarterly, and yearly periods.

Want to supercharge your dashboard? Connect it to your live HubSpot sales data using the Coefficient add-on for Google Sheets. You’ll always have real-time charts and sales metrics to make better decisions.

Click here to use this template.

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What we like: This is the perfect way for small businesses to keep track of their sales.

Google Sheet Templates for Project Management

Google Sheets project management templates offer cost-effective alternatives to buying project management software.

You can use them to keep track of your project timeline, create Gantt charts, build product roadmaps, and even generate action lists that you can color-code and categorize.

Pro tip: If you’re managing multiple projects, simply duplicate the initial tab and keep all projects in a single spreadsheet.

11. Project Timeline

Whether this is your first significant project or you’ve been managing projects for years, this timeline template is a valuable tool for organizing each project step, allowing you to visually break up a daunting project into smaller pieces.

Click here to use this template.

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What we like: This template provides everything you need to plan and organize any project.

12. Project Tracking

If you’re juggling many projects simultaneously, this project-tracking template takes project management to the next level, enabling you to organize your tasks into categories by date, deliverables, status, cost, and hours.

Best of all, you can prioritize and visualize your projects, reducing your time management stress.

Click here to use this template.

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What we like: This template allows you to include sufficient detail for each project while helping you see everything on your plate at once.

13. Event Marketing Timeline

Promoting an event? This event marketing template offers organization and structure. It also features categories that include local and national marketing, PR, and web marketing, with subcategories ranging from an email newsletter to impact studies.

Click here to use this template.

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Best for: Storing all your event marketing preparations in one place.

14. Gantt Chart Template

When you’ve got a complex project with overlapping components, timing is one of your primary concerns. This Gantt chart template can help you visualize all steps and delegate essential tasks more efficiently. While there are a variety of different Gantt chart templates out there, Google Sheets is a good place to start and makes collaboration straightforward.

Click here to use this template.

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Best for: Keeping complicated projects with lots of people and moving parts organized.

15. Product Roadmap

Roadmaps help your team understand the direction you want a project to take. This product roadmap template makes it easy to create a calendar summary of your project and the milestones of your product development process.

Click here to use this template.

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What we like: The calendar view gives you and your team a clear “big picture” view of what needs to be done and when.

16. Product Launch Plan

This template makes it easy to organize the best product launch possible with fields to help you outline your market and competitive analysis, project strategy, key messaging, and who your target audience is.

Click here to use this template.

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What we like: This template ensures you don’t miss anything as you prepare to launch a new product.

17. Action List With Ranking

Managing a project requires tracking daily actions to ensure you don’t lose focus. This action list template gives you a tool to prioritize the most important tasks on your list and makes sure your team is on the same page.

Click here to use this template.

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What we like: The “value” and “difficulty” columns allow you to visually rate each task and then prioritize accordingly.

18. Project Budget

Most project managers create budgets for each of their projects outside of the general business budget. This project budget template offers a simple yet effective option to quickly estimate how much revenue a project might generate and how much it would cost.

While other Google Sheets budget templates might have more detail to them, this spreadsheet is great for focusing on the essentials.

Click here to use this template.

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Best for: Keeping track of a specific project’s budget.

Google Sheet Templates for Leading a Team

Google Sheets templates make it easier and simpler to manage a team without multiple emails or Slack check-ins. These templates allow you to set employee shifts and track how many hours employees spend on certain projects. And because these templates are collaborative, your employees can fill out forms at their convenience.

19. Employee Shift Schedule

This template simplifies the task of keeping track of who works what hours and how much each employee gets paid. Including slots for employees’ names, hours worked, and monthly wages keeps your paycheck process straightforward and organized.

Click here to use this template.

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Best for: Leaders who manage teams with shifts and hourly wages or who work with multiple freelancers/contractors.

20. Weekly Timesheet

Like the employee shift schedule, the weekly timesheet helps you track time and know how much to pay employees or subcontractors. Plus, this weekly timesheet template allows you to quickly find out how much time each employee spends on a project.

Click here to use this template.

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What we like: This template is a great way of keeping track of how employees use their time.

21. Contact List

This template comes in handy if you want to create a contact list database, making it easy to store your contact information (say, phone number and email address), your employees’ contact information, and those of emergency services like the ambulance or fire department.

Click here to use this template.

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Best for: Keeping important contact information all in one place.

Start Using Free Google Sheets Templates

No matter what your job is, using a suitable spreadsheet simplifies the process and makes it a more enjoyable experience.

So what are you waiting for? Get started with using these free Google Sheets templates to save time and effort, and download ten additional ones to exponentially improve your productivity.

Editor’s note: This post was originally published in January 2018 and has been updated for comprehensiveness.

business google sheets templates

50 Ecommerce Statistics To Know in 2024 [New Data]

ecommerce statistics

Ecommerce is businesses selling products online, and people buying those products online.

Ecommerce is businesses selling products online, and people buying those products online.

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media.

Download Now: Free State of Marketing Report [Updated for 2024]

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.

Table of Contents



General Ecommerce Statistics

  1. The average number of products bought per online order is 4.95. (Statista, 2023)

  2. The global conversion rate of online shoppers is 1.9%. (Statista, 2023)

  3. High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. (Boston Consulting Group, 2023)

  4. A majority of social media marketers (68%) use social media to drive traffic to products on its own website. (HubSpot, 2024)

  5. eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. by 2026. (eMarketer, 2024)

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  6. There was a 20% increase in consumers shifting to ecommerce channels in 2020. (McKinsey, 2023)The average cart abandonment rate is 70.19%. (Baymard, 2023)

  7. Amazon is the biggest e-commerce company worldwide with a 1.34 trillion USD market cap. (Statista, 2023)

  8. Free delivery is the main reason 45% of shoppers head online. (Data Reportal, 2023)

  9. Most marketers say they have an employee responsible for managing social commerce. (HubSpot, 2024)


Social Media Ecommerce Statistics

  1. 87% of sellers say social selling has been effective for their business this year. (HubSpot, 2023)

  2. 59% of social sellers say their company is making more sales through social media this year than last year. (HubSpot, 2023) 

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  3. High performing salespeople are 12% more likely to use social media when selling. (HubSpot, 2024)

  4. More than half of social media marketers use social media to sell products directly within social media apps. (HubSpot, 2024)

  5. 50% of marketers plan to increase their investment in selling products directly in social media apps in 2024. (HubSpot, 2024)

  6. Facebook, Instagram, and YouTube are the platforms social media marketers most commonly use for social selling. (HubSpot, 2024)

  7. Instagram, TikTok, and Facebook offer the highest ROI for social selling. (HubSpot, 2024)

  8. Social media is 3rd place in terms of channels where consumers are most receptive to advertising. (Integral Ad Science, 2024)

  9. Social media marketers who sell products directly through social media apps say Facebook and YouTube have the highest ROI. (HubSpot, 2024)

Ecommerce Growth Statistics

  1. Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. (Statista, 2023)

  2. 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. (HubSpot, 2024)

  3. Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. (Gartner, 2020)

  4. eMarketer predicts that global retail media ad spend will reach $140 billion this year, which makes up 20.3% of all digital ad spend. (eMarketer, 2023)

  5. The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. (Statista, 2023)


Consumer Behavior and Demographic Ecommerce Statistics

  1. 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022. (HubSpot, 2023)

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  2. A majority of consumers (82%) say they’re satisfied with their most recent social shopping experience. (HubSpot, 2023)

  3. Adults aged 18 to 24 make up the largest share of ecommerce shoppers in the U.S. (Statista, 2023)

  4. China has the highest number of consumers shopping on social networks. (Statista, 2023)

  5. The total revenue of online retail in Asian countries totaled 1.7 trillion USD in 2023. (Statista, 2023)

  6. The most common reason for cart abandonment among consumers is extra costs for things like shipping and taxes. Needing to create an account is the 2nd. (Forbes, 2023)

  7. Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. (HubSpot, 2023) 

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  8. Just 47% of social media users feel comfortable buying through social media apps. (HubSpot, 2023)

  9. 42% of consumers trust social media platforms with their personal card information. (HubSpot, 2023)

  10. Facebook wins among social media users when it comes to social media shopping. It’s the most popular app for in-app purchases, they say it offers the best in-app shopping experience, and it’s the most trusted. (HubSpot, 2023)

  11. TikTok is the least trusted platform among consumers for in-app shopping. (HubSpot, 2023)

  12. A majority of consumers only somewhat agree that the products they buy directly on social media will come as described/depicted. (HubSpot, 2023)

  13. The main concern consumers have about buying products directly within social media platforms is that the sellers aren’t legitimate companies/are a scam. (HubSpot, 2023)


B2B Ecommerce Statistics

  1. 79% of B2B buyers say they prefer to place repeat orders online. (Sana Commerce, 2023)

  2. The main hurdle B2B buyers face with online purchasing is lack of accurate information on delivery times. (Sana Commerce, 2023)

  3. 65% of B2B companies across all industries offer ecommerce capabilities. (McKinsey, 2023)

  4. 80% of B2B companies say they hold their ecommerce channel to the same or higher standard as other channels. (McKinsey, 2023)

  5. More than 1/3 of B2B buyers say they’re willing to spend $500,000 or more on digital channels, and 15% say they’re comfortable making purchases of more than $1 million online. (McKinsey, 2023)


B2C Ecommerce Statistics

  1. Global B2C ecommerce revenue is projected to grow to 5.5 trillion USD by 2027. (International Trade Administration, 2024)

  2. The most popular B2C e-commerce segments are consumer electronics, fashion, and furniture. (International Trade Administration, 2024)


Mobile Ecommerce Statistics

  1. Smartphones account for 66% of online orders. (Statista, 2023)

  2. Mobile retail e-commerce sales in the U.S. are expected to reach more than 560 billion by the end of 2024. (Statista, 2023)

  3. Mobile Retail ecommerce sales in the U.S. will exceed 450 billion USD by the end of 2024. (Statista, 2024)

  4. Apple Pay is the most used mobile payment format among U.S. consumers. (Statista, 2023)

  5. 60% of US adults believe that mobile shopping is a necessity for online shopping convenience. (eMarketer, 2022)

  6. 80% of consumers worldwide visit a retailer’s website from their smartphone while shopping in-store. (eMarketer, 2023)

  7. Business Insider predicts that mobile commerce will account for 42.9% of e-commerce sales in 2024. (Business Insider, 2022)

state-of-marketing-2024

9 Sponsorship Email Examples I Love (For Your Inspiration)

man writes a sponsorship email

When I was working as an in-house marketer, our team spent months in preparation for a massive industry event.

When I was working as an in-house marketer, our team spent months in preparation for a massive industry event.

In the run-up to the big day, one of the biggest challenges was finding sponsors for the show.

Emails went unanswered. Pitches were ignored. Nothing seemed to click.

That’s when we put all our creative instincts into creating the perfect sponsorship emails. And these emails secured positive responses, bringing actual sponsors for the show.

→ Download Now: Sponsorship Proposal Template

If you’re struggling to find sponsors for your next big show, I’ve been where you are. That’s why I’ve curated nine of the best sponsorship email examples to help you perfect your pitch and bag that sponsorship.

We’ll cover:

The Best Sponsorship Request Email Examples

Let’s look at these nine excellent sponsorship email examples and learn different elements you can emulate. I’ve collected a few real-life email examples and sponsorship email templates you can customize.

1. WTSFest

sponsorship email example from Women in Tech SEO festival

Areej AbuAli, the founder of Women in Tech SEO, hosts the WTSFest every year. This on-site event happens in multiple locations and brings together 500+ women working in the field of tech SEO. Areej shared this email she sent to a potential sponsor interested in contributing to this event.

What I Liked About This Sponsorship Email

This is a winning email because of its brevity. The message opens with a quick elevator pitch for the event. Areej gets straight to the point and briefly highlights what makes WTSFest a unique opportunity for the potential sponsor.

The email takes only a couple of sentences to zoom in on the biggest value proposition for sponsors: one of a kind, with an all-women speaker line-up and attendees. The brochure is a great way to share more details and answer questions/objections without making the email too wordy.

2. The Wall Street Women Forum

sponsorship email request

I found another great sponsorship email example shared by Saranya Balachandran, the Content Marketing Lead at Ionixx Technologies. Saranya sent an email exploring the possibility of sponsoring an event hosted by the Wall Street Women Forum.

On the left, you’ll see the response she received from the event organizers. This email shares a high-level overview of the event and answers the critical question: what’s in it for sponsors?

What I Liked About This Sponsorship Email

The response from the Wall Street Women Forum’s team was crisp yet detailed. It covers all the key details about the event: when, what, who, and where. Plus, sponsors can also check out the event’s agenda.

More importantly, the email specifically highlights the benefits for sponsors. It also includes a more comprehensive brochure sharing more insights that sponsors would be interested in. and I particularly liked that the message invites sponsors to get in touch with the event co-chairs to discuss more details.

3. SaaS Sponsorship

sponsorship email example template

If you think your potential sponsors are too busy to read a long email or go through a brochure, then this email can be a great template for you. It’s concise and creates interest without giving away too many details.

What I Liked About This Sponsorship Email

This example works great if you want to keep your message simple and short. It’s a brief pitch inviting potential sponsors to explore opportunities over a chat. So, the email highlights only essential information sponsors need: what’s the event for and what the key benefits are.

4. Healthcare Sponsorship

sponsorship email examples, healthcare sponsorship

I believe emails requesting sponsorships should have two parts:

  • What the event is about.
  • Why sponsors should care.

This email template addresses both parts well. It gives you a brief description of the event, attendees, and themes to be covered. And it gives you three clear points of what you get as a sponsor.

What I Liked About This Sponsorship Email

I love that this email is easily scannable and delivers a convincing pitch, even if you skim through the message. It also has a personal tone with first-person pronouns and nudges sponsors to explore possibilities for contributing to the show.

 

5. Big Event Sponsorship

sponsorship email examples, big event sponsorship

Big events typically include sponsors in different tiers with varying packages and benefits. If you’re targeting sponsors for multiple levels/tiers, then this email is great to give people a quick overview of the event. It encourages them to check out the brochure or deck and learn more about different packages.

What I Liked About This Sponsorship Email

If you’re doing cold email outreach to find sponsors, you have to set some context around who you are and why you’re reaching out. I like this example because it starts by establishing credibility for the sender.

The message doesn’t beat around the bush. Instead, it takes very few words to emphasize the main CTA (view sponsorship packages). And it ends by highlighting that it’s a location-specific event — an important detail for companies trying to enter this territory or build their stronghold.

6. Data Analytics Event

sponsorship email examples, data analytics sponsorship

While most sponsorship request emails rinse and repeat the same set of benefits, this example takes a different approach. It explains how companies can strengthen their brand image and reinforce their business values by sponsoring the event.

The message essentially banks on the quality and central theme of the event rather than highlighting flashy marketing and similar perks.

What I Liked About This Sponsorship Email

This email positively influences companies to sponsor the event by highlighting how both businesses are driven by mutual values. It also gives sponsors the promise of interacting with key opinion leaders and potential customers in the industry.

7. Innovation in Fintech

sponsorship email templates

If you’re giving sponsors access to a niche audience, it’s best to lead your sponsorship request with this focus. This example is entirely centered around the fintech vertical and promises sponsors great opportunities to reach a niche audience of professionals and businesses in this space.

What I Liked About This Sponsorship Email

This email can catch sponsors’ attention with one compelling sentence: Sponsoring this Expo would position your brand at the forefront of the fintech revolution. It’s an aspirational opportunity—one that would excite brands to explore sponsorship opportunities.

The message also highlights all the benefits specifically aimed at the fintech industry. Its focused messaging stands out from generic pitches.

8. Sustainability Event

sponsorship email examples, sustainability sponsorship

What if you create a sponsorship email the same way you write a LinkedIn post? Open with an intriguing hook, contextualize your idea, make the offer, and end with a gentle CTA. I love this example because it follows this structure and delivers a compelling message without sounding pushy or too direct.

What I Liked About This Sponsorship Email

This email opens with an idea that sponsors could relate to. This opening sentence sets the stage for the event and draws readers’ attention to the rest of the pitch.

The message doesn’t spotlight the same old benefits for sponsors. Instead, it focuses on the event’s mission and how sponsors can become a critical part of this mission. It also sheds light on the audience attending the show for sponsors to see if it aligns with their business.

9. Cybersecurity for Enterprises

sponsorship email examples

I’ve also found that opening your sponsorship emails with an ambitious promise can be a creative way to reel people in. Give them a view of what they’ll achieve by contributing to your event, then share more details about how you’ll make it happen — like in this example.

What I Liked About This Sponsorship Email

I like how this example opens with a unique proposition to provoke a sense of intrigue among readers. The messaging also speaks from the sponsors’ perspective and highlights what’s in it for them. Plus, it mentions a key benefit: positioning each sponsor as a thought leader in the industry.

How to Write an Email for Sponsorship

I’ve read, analyzed, and written dozens of sponsorship emails. Some worked well, and some tanked. After evaluating all my experiments with these emails, I’ve narrowed down my best tips for writing sponsorship emails.

email for sponsorship

Emphasize your shared brand values.

High-decibel marketing campaigns won’t impress sponsors. They want to know the core values of your event and how they align with their brand.

I recommend highlighting your business values at the start of the email with a personal touch. You should show that you’ve done your research about them and understand their mission. Present these values to resonate more with your prospects and nudge them to have a conversation.

One of the biggest value-driven benefits you can highlight for sponsors is that they can get behind a cause they truly believe in.

This way, you can also build long-term partnerships with these sponsors instead of creating a transactional relationship for a one-off event.

Share specific insights about your audience.

Another decisive factor for sponsors is knowing who they’ll reach, aka the audience. You can’t simply write a line or two describing the kind of folks attending your show and call it a day. Give sponsors more context about participants and explain how they can benefit from this specific audience.

This clarity on your event audience will add more value to your sponsorship proposal. It can make your pitch instantly appealing if the audience aligns with a company’s target market.

Plus, this audience research shows you’ve put enough thought into curating a world-class experience for a highly niche group of people instead of making it open for all.

Create a sense of exclusivity.

You can increase the perceived value of the sponsorship opportunity by offering some exclusive benefits or early access to your event. Build a sense of urgency and hype to make your offer sound more exciting to prospects.

For example, you can provide exclusive rights to host the first session or early access to the tickets. This time-bound offer can also fast-track decision-making and encourage sponsors to take the spot before the opportunity goes away.

Sign off with a single call-to-action.

You should conclude your sponsorship request with a clear CTA highlighting the immediate next step. Don’t confuse readers with multiple CTAs, like “let’s discuss more” and “check out our packages.” You have to make it easy for them to proceed and learn more about this opportunity.

Remember to steer clear of pushy messaging. You have to encourage them to explore the sponsorship packages instead of using promotional words.

A Tried-and-Tested Sponsorship Email Template

Here’s a pre-made sponsorship email template you can use to create your first set of emails.

Subject: Become a sponsor for [Event]!

Hey [Sponsor’s Name],

I’ve been following [Sponsor Company] for a few years now, and I recognize your commitment to [specific values or mission]. That’s why I’m reaching out to you with an exciting opportunity to showcase your passion for this cause by becoming a part of [event name].

Here’s why I believe it’s a great opportunity for your brand:

  • Benefit #1
  • Benefit #2
  • Benefit #2

I’d love to give you the exclusive offer of [mention exclusive offer] and a platform to partner with key industry leaders and decision-makers.

Would you be keen to discuss more details about this partnership? Please book time here to learn more about our sponsorship packages.

Best,
[Your signature]

Securing Sponsorships Made Easy with Email Examples

Finding sponsors is no mean feat — and I say this from my experience of spending weeks of trial and error to secure sponsorships for our event.

But with these handpicked examples, you now know how to write sponsorship emails that make people tick and engage in further conversation.

So, bookmark this post for the next time you’re reaching out to potential sponsors and need a pinch of inspiration to write your messages.

sponsorship proposal template

7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

productivity systems symbolized by a clock

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything.

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything.

No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity.

Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed.

In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and different use cases.

Download our complete workplace productivity guide here.

 

What are productivity systems?

Productivity systems are methods and tools that assist you in getting things done efficiently. They don’t do the work for you, but they help you organize and prioritize tasks and your well-being, resulting in more productivity at a given time.

For instance, productivity systems help you with:

  • Breaking down projects into smaller, manageable steps.
  • Focusing and avoiding distractions.
  • Goal setting.
  • Organization and workflow.

Let’s explore the seven productivity systems I use and how they help me.

7 Productivity Systems to Simplify Your Workflow

1. The Pomodoro Technique

I’m simply in love with this method for supercharging my productivity when I struggle to pull myself together and get things done. It instantly activates my focus mode, and I become so in the zone that nothing can distract me.

How does it work?

The Pomodoro Technique breaks your work into short, focused intervals (typically 25 minutes) followed by breaks. It helps you stay sharp and motivated because 25-minute chunks are easily digestible by your brain.

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Also, seeing a timer counting down in your toolbar reinforces your willingness to complete a task during this time. It’s like your inner voice says, “Com’on, man, you can work for 25 minutes without scrolling your Instagram.”

I use the Marinara: Pomodoro Assistant Chrome extension to make the Pomodoro technique easily accessible. 30-minute timers with a 5-minute rest — that’s my rule.

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But often, I don’t take breaks and simply continue working on my task until it’s done. And when the timer rings, I set another one to stay focused.

I also use Pomodoro for time-tracking when I work on a specific task to understand my workload and time spent on task X.

It aids immensely in proper time estimation and project management.

Pros:

  • Helps you focus when it’s hard to start working.
  • Reduces procrastination.
  • Less back pain and fatigue.
  • Better planning for weeks and quarters.
  • More accountability for tasks.
  • Fewer distractions — better time management.
  • Consistent motivation throughout tasks.

Cons:

  • None. I’ve been using this method for ages, and it’s always helpful.

Best for: Anyone who wants to manage time better and get more done in less time.

My Verdict

At first, it was hard for me to accept the breaks. I was feeling like I was wasting time during those periods. But then I realized their power — those breaks literally recharge me.

2. Bullet Journaling

A bullet journal, or so-called BuJo, is like an advanced diary that includes writing and drawing. It’s organized with sections for daily tasks, calendars, notes, health tracking, and goal setting.

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I’ve recently stumbled upon great research exploring how bullet journaling impacts creativity and productivity. The conclusion is that it doesn’t just help with staying organized but also with reflecting on what’s really important.

I also love the piece by a teacher who shared how bullet journaling helped her overcome perfectionism. So, if you’re chasing that elusive perfection, take a read. 🙂

From time to time, I use bullet journaling for planning my days, understanding how packed I am, and carving out time for things I love to do apart from my job. It’s also helped me understand how many projects I can take on.

For example, I draft my schedule in a super old-fashioned way in my paper notebook. So, my bullet journaling usually goes like this:

7:30 — wake up
8:00 — yoga
10:00 — offer an outline for client X
11:00 — interview experts for HubSpot’s article
13:00 — lunch break
14:00 — work for a charitable fund
17:30 — meeting

If you’re not into old-school productivity methods, you can check out digital alternatives like Notion, Trello, Evernote, or Miro.

In my opinion, Miro is the coolest option because it reminds you of a regular notebook. It allows you to easily move items and fosters creativity.

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Pros:

  • Helps with customizable organization.
  • Assists in boosting creativity and aids prioritization.
  • Provides centralized task management.
  • Facilitates self-reflection.

Cons:

  • Time-intensive upkeep.
  • Risk of inconsistency.

Best for: Creatives, visual thinkers, and individuals seeking personalized organization.

My Verdict

Bullet journaling is a practice many of us have instinctively done at some point in our lives. Let’s say for planning trips, shopping, workout routines, or similar activities.

The trick is learning to do it more systematically. Sometimes, I rely completely on it. Other times, I use bullet journaling just as a scratchpad when transferring information from paper to my project management apps.

3. Calendar Blocking

The major issue people often face with their schedule is constantly switching between tasks. Calendar blocking is a time management method where you allocate specific time slots on your calendar for different tasks.

For instance, my workday before calendar blocking could look like this: I start writing an article. Then, after half an hour, I jump into a meeting. Next, I move to my emails. Finally, I get back to the article. Not effective at all.

Todoist’s graphic perfectly explains my point:

For time blocking, I use Google Calendar and block time for specific tasks. Each task gets its own focused time slot. Doctor appointments, yoga, and reading also go to my calendar.

The result? I get more done faster.

Here are some tips for successful calendar blocking:

  • Divide your day into chunks for specific tasks.
  • Be realistic about how long tasks will take; overestimate if unsure.
  • Schedule breaks to avoid burnout; don’t overbook free time.
  • Adjust plans if needed due to unexpected events.
  • Review and follow your planned tasks regularly.
  • Consider using apps like Todoist and Google Calendar for better organization.

Pros:

  • Improved time management.
  • Enhanced focus.
  • Reduced task switching.
  • Clearer prioritization.
  • Better work-life balance.

Cons:

  • Difficulty in adapting to changes.
  • Potential for under-/overestimating task duration.

Best for: Anyone with multiple tasks and commitments to organize.

My Verdict

Calendar blocking organizes your working and free time and allows you not to get lost in multiple tasks at the same time. The biggest challenge could be sitting down on Sunday night or every Monday morning and preparing everything up front.

But it’s definitely worth it.

4. Eat the Frog

“If you have to eat a live frog, do it first thing in the morning, and nothing worse will happen to you for the rest of the day.” – Mark Twain

This quote explains what the Eat the Frog technique is all about. Do the hardest thing first, and everything else later will seem easier.

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Last year’s study found that using this method improves soft skills and helps combat procrastination, leading to long-term benefits for career and life.

I totally agree with that and implement the Eat the Frog method almost every day.

Here’s how I do it:

  1. I pick my frog first — the most important but not urgent task. I go with the one that needs a lot of brainpower.
  2. I usually select a task I can finish in 1 to 4 hours max.
  3. I split big tasks into smaller steps.
  4. I always focus on today’s tasks, not far-off ones.
  5. And finally, I begin my day by tackling my frog task first.

Pros:

  • Get tough tasks done first.
  • Feel less stressed.
  • Manage time better.
  • Build good habits.

Cons:

  • Starting with the hardest task may lead to fatigue.
  • It could lead to overlooking time-sensitive matters.

Best for: Anyone who prefers to deal with challenges upfront rather than procrastinate or for anyone struggling with procrastination when it comes to difficult tasks.

My Verdict

When I’ve got those tough tasks to chew (the ones that need tons of focus, numbers, and research), I make them my top priority in the morning. Once I’ve tackled that, I can relax with a cup of coffee, catch up on emails, and move on to one more task.

I tried doing it the other way around, but I just couldn’t focus on anything else while knowing I had that big task waiting. So, for me, the “Eat the Frog” technique is the only way to go.

5. Project Management Practices

When I started freelancing, managing one or two projects without tracking wasn’t too hard. But as my workload grew, it became impossible.

Today, I can’t imagine my work routine without project management tools — Monday and Asana are my productivity lifelines.

They help me break tasks down, set deadlines, track progress, coordinate with my team, and deliver results.

I use Monday to plan and prioritize my weekly tasks for a charitable fund’s work in a simplified Kanban visualization with “Backlog,” “In progress,” and “Done” tabs.

What I like: Monday takes care of the project management essentials like subtasks, flexible statuses, owners and assignees, API integrations, etc.

As for Asana, I mostly use it for client writing and SEO projects. It’s so simple to get and assign tasks, track project progress, and communicate with others through the platform.

Pros:

  • Centralize project information for easy access.
  • Facilitate team communication and idea sharing.
  • Help you break projects into manageable tasks.
  • Keep your team focused and productive.
  • Provide real-time data on project progress.
  • Automate tasks for streamlined workflows.

Cons:

  • I see nothing but benefits to using project management software. Learning how to use it might take time, but once you do, it becomes super easy.

Best for: Individuals, teams, and projects of all sizes. You can use it for small tasks or large-scale initiatives.

My Verdict

Although I like using my notebook for bullet journaling, PM tools help keep my work under control with notifications, reminders, repeated tasks, etc.

6. The Eisenhower Decision Matrix

“I have two kinds of problems — the urgent and important. The urgent are not important, and the important are never urgent.” – Dwight D. Eisenhower

The Eisenhower Decision Matrix categorizes tasks by importance and urgency. I use it to decide what to focus on, delegate, or discard.

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You should consider using the Eisenhower Matrix if you’re often busy but feel your work lacks impact, struggle with time for long-term goals, or find it hard to delegate or say “no” (been there, done that).

I recently watched a YouTube video by Naomi from Todoist, where she shared insightful tips on the Eisenhower Matrix:

[Video: Beginner’s Guide to the Eisenhower Matrix]

Here’s how she explains each of these four categories:

  1. Quadrant 1 — important tasks needing urgent attention.
  2. Quadrant 2 — important tasks for long-term goals.
  3. Quadrant 3 — urgent tasks that aren’t very important, often just busy work.
  4. Quadrant 4 — tasks neither urgent nor important, providing instant but no lasting satisfaction.

And here’s how I apply this approach in my day-to-day work:

  1. Quadrant 1. I prioritize meeting tight deadlines for articles.
  2. Quadrant 2. I dedicate time to improving my writing and research skills for long-term progress.
  3. Quadrant 3. Sometimes, if I’m too busy, I let a reliable person handle expert interviews for me.
  4. Quadrant 4. I try to avoid spending too much time on social media to stay focused.

Pros:

  • Clear prioritization.
  • Effective time management.
  • Long-term goal alignment.
  • Better delegation.
  • Reduced stress.
  • Improved decision-making.

Cons:

  • At first, it might be tough to decide which tasks are more important with a bigger impact but less urgency. After several practices, one gets used to the system and harvests tangible benefits.

Best for: Organizing obligations; particularly helpful for anyone who struggles with task prioritization, time management, or decision-making.

My Verdict

The sense of urgency posed the greatest challenge during my digital marketing career. It felt like every task demanded immediate attention. My default mode was “ASAP” for everything until I learned to categorize priorities and discern non-priority tasks.

That’s what I learned thanks to The Eisenhower Decision Matrix, and, in my opinion, it’s one of the best productivity systems out there.

7. Kanban and Scrum Methods

To be super productive during a workweek, I combine simplified Scrum and Kanban methodologies.

Scrum: You work in short bursts called sprints (usually one to four weeks long). In each sprint, you set goals and decide what tasks to tackle. Then, you have quick meetings called stand-ups to check progress and adjust your work plan as needed.

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Kanban: There are no sprints in Kanban. Instead, imagine your tasks on a board with columns labeled “Backlog,” “Doing,” “Review,” and “Done.”

As you work, you shift tasks between columns. It helps you visualize your workflow, limit work in progress, and focus on completing tasks one by one.

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Here’s how I do it:

Every Monday, I review my Backlog with ideas and tasks that have appeared randomly throughout the previous week, assign priorities and due dates, create subtasks, etc.

Every Friday, I look at my board in the PM tool Monday, a task manager, and analyze why I’m off schedule for some tasks and how to address the cause.

This helps me to be agile, complete as many tasks as fit within a work week (realistically), and spot bottlenecks or roadblocks.

Pros:

  • Helps visualize workflows easily.
  • Limits multitasking and improves focus.
  • Encourages ongoing process improvement.
  • Organizes projects effectively with clear goals.
  • Fosters regular team communication and collaboration.
  • Facilitates adaptation to changing project needs.

Cons:

  • A lack of defined deadlines may lead to delays.
  • Rigidity in sprint timelines (Scrum) may cause stress.

Best for: Environments that value flexibility and adaptability over strict timelines.

📍Note: Implementing the two systems at a time is called Scrumban.

My Verdict

Combining these two methods helps me visualize what I have to do in the Kanban board, while the Scrum sprints help me to make lots of progress on particular projects. I like the balance the two systems bring to my work, which is largely independent and remote.

What’s the best productivity system?

Although every productivity system has its merits, my personal favorites are:

  • The Pomodoro Technique for keeping me focused with 30-minute working sprints and 5-minute breaks.
  • The Eisenhower Decision Matrix for simple organization of urgent and important tasks.
  • Scrumban for regular progress check-ups.

No matter which system you choose, the only thing that matters is that it truly helps improve your productivity. I combine three of them on a daily basis, and I think that’s the best approach for completing the jobs to be done, ideating new projects, and tracking my team’s progress.

Try a few, see what fits and what doesn’t, and ultimately, you’ll find your best solution to avoid mental blocks, demotivation, and burnout.

 

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